INTRODUCTION TO

EVENT MANAGEMENT

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 DEFINITION
• 1. A special event is a one-time or infrequently occurring event outside normal programs or
activities of the sponsoring or organizing body.

• 2. To the customer or guest, a special event is an opportunity for leisure, social or cultural
experience outside the normal range of choices or beyond everyday experience.

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 CULTURAL

PRIVATE ARTS

EVENT
CATEGORIES
POLITICAL BUSINESS

EDUCATIONAL SPORTS

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 Cultural / Religious
• Festivals
• Carnivals
• Commemorations
• Religious events

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 Arts And Entertainment
• Concerts
• Award ceremonies

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 Business And Trade
• Meetings, conventions
• Consumer and trade shows
• Fairs, markets

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 Sports And Recretional
• Amateur/professional
• Spectator/participant
• Sport or games for fun

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 Educational
• Conferences
• Seminars
• Clinics
• Science Exhibition

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 Political
• Summits
• Royal occasions
• Political events
• VIP visits

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 Private Events
• Weddings
• Parties
• Socials

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 BENEFITS
• 1. Structural expansion of the visitor economy

• 2. Alignment of tourism with other strategies

• 3. Marketing and promotion

• 4. Environmental impacts

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 OBJECTIVES
•  SPECIFIC to the particular event and particular aspects of it

•  MEASURABLE express the objectives in numbers and quantities

•  AGREED make sure all team members know the objectives

•  REALISTIC set objectives the organising team can realistically achieve

•  TIMED set a timescale for achievement of the objectives

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 PHASES IN EVENT MANAGEMENT
• what?
plan • when?

• who?
organize • How?

• Watch and
learn
lead • See and
correct

• What if?
control • Plan b, c, d?
• aftermath?

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 EVENT SUGGESTIONS?

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