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 Color

Color is a seen
characteristic of light
described by a color
name such as red,
orange, yellow, green,
blue, and violet.
Color in Graphic Design

In graphic design,
understanding how to
apply color schemes is
vital. Color is one of the
elements that is needed
to produce an effective
design.
 The Elements of Color

 Hue
 Value
 Chroma
The Color Theory

Color theory refers to

different ways of blending
colors to create something
visually pleasing and
harmonious.
 Color Wheel

A color wheel is a circular diagram of the

spectrum used to show the relationships
between colors.
 Sir Isaac Newton designed the first color
wheel in 1666.
 Twelve colors in wheel are the most common
version based on the RYB color model.
 Basic Groups of Color Wheel

 Primary colors
 Secondary colors
 Tertiary colors
Color Harmony

Harmony can be
defined as a pleasing
arrangement of parts –
whether it be music,
poetry, or color.
 Two Color Harmony

 Analogous colors

 Complementary colors
 Color Context

Color context refers on how color behaves in

relation to other colors and shapes. It is a
complex area of color theory.
 Warm Colors

Warm colors are colors that tend to make

people think of warm things.
 Cool Colors

Cool colors have the ability to calm and

soothe. They provide a sense of relaxation and
calmness.
 Color Systems

Additive color works with anything that

emits or radiates light.

ADDITIVE SUBTRACTIVE

Subtractive color works with anything that

reflects light.
 Color Psychology

Colors have indeed an extraordinary ability

to provoke specific emotions for each individual
and attract people’s attention.
 Popular Color with Meaning
Power, authority, respect, strength, classic, intelligence, mystery,
Black formality, sophistication, evil, death, mourning

Technology, security, productivity, trust, integrity, accomplishment,

Blue stability, wisdom, confidence, courage, and science

Elegant, timeless, infinite, sleek, durable, long-lasting, neutrality,

Gray practicality

Green Life, ecology, calmness, money, health, nature, ambition, growth,

endurance, healing, and fertility

Orange Energy, fun, enthusiasm, playful, change, stimulation, happiness,

passion, and creativity
 Popular Color with Meaning

Femininity, innocence, gentleness, fun, excitement, spontaneity, romance,

Pink and beauty

Love, romance, comfort, confidence, responsibility, energy, power,

Red leadership, courage, passion, and joy

White Innocence, cleanliness, neutrality, mystical, peace, spirituality, purity,

heavenly, wonder, mourning

Yellow Happiness, optimism, youth, hyper, spontaneous, law, education, caution,

confidence, and frustration
 Color Schemes

A color scheme
is a group of colors
that work well
together.
Steps in Choosing the Right Color Combination

 Tonal
Steps in Choosing the Right Color Combination

 Harmonious
Steps in Choosing the Right Color Combination

 Complementary
Four Types of Complimentary Colors

 True complementary colors

 Split complementary colors

 Triadic complementary colors

 Double complementary colors

 Tips in Choosing Colors

 Learn about the color theory

 Research on colors used by similar brands
 Save your color schemes
 Remember the isolation effect
 Start with a color you like
 Do not ignore your personal judgement
 Practice makes perfect
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