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  • The Marketing Mix: Goal Zero Yeti 1500X Portable Power Station

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    Dhruvi Maiyani
    27 views7 pages
    The document discusses marketing strategies for the Goal Zero Yeti 1500 portable power station. It identifies the target markets as adult families camping and emergency home backup. The positioning statement positions the Yeti 1500 as a reliable generator brand that works as well as competitors for powering devices during emergencies. The document then evaluates options for price, place, and promotion including an Amazon listing, delivery locations, and advertising on sites like Best Buy with discounts.

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    The document discusses marketing strategies for the Goal Zero Yeti 1500 portable power station. It identifies the target markets as adult families camping and emergency home backup. The positioning statement positions the Yeti 1500 as a reliable generator brand that works as well as competitors for powering devices during emergencies. The document then evaluates options for price, place, and promotion including an Amazon listing, delivery locations, and advertising on sites like Best Buy with discounts.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    27 views7 pages

    The Marketing Mix: Goal Zero Yeti 1500X Portable Power Station

    Uploaded by

    Dhruvi Maiyani
    The document discusses marketing strategies for the Goal Zero Yeti 1500 portable power station. It identifies the target markets as adult families camping and emergency home backup. The positioning statement positions the Yeti 1500 as a reliable generator brand that works as well as competitors for powering devices during emergencies. The document then evaluates options for price, place, and promotion including an Amazon listing, delivery locations, and advertising on sites like Best Buy with discounts.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    of 7

    The Marketing

    Positioning Statement Mix


    New Place Action

    New Price Action

    Segment names,
    New Promotion

    Target market
    Goal Zero Yeti 1500X
    New Product

    New Product
    Action
    Action

    portable power station


    Group Members: 
     Prabhaben Patel
     Ishika Sharma
     Raj Pancholi.
     Neisa Budhu
    SEGMENT NAMES
     Adult families at camping
     Emergency backup at home
     Helpful in parties
    Positioning Statement
    New Place Action

    New Price Action

    Segment names,
    New Promotion

    Target market
    New Product
    New Product
    Action
    Action

    ORGINAL TARGET NEW TARGETS

    Adult families at Emergency backup at home


    camping
    New Product
    Positioning
    Statement
    At home, Goal Zero yeti 1500 is the brand of generator that
    works as good as Jackery Explorer 1500 because it powers
    all units in case of emergency.

    THE BRAND PRODUCT THE THE


    New Place Action

    New Price Action

    PRODUCT

    Segment names,
    CATEGORY
    New Promotion

    TARGET BENEFITS REASON


    New Product

    Target market
    1 2 3 4 5
    Action
    Action

    The name of The Category The reason to


    The target The Benefits
    the branded of Product believe the
    market is: it Provides:
    product is: Competes in: benefit is:
    At home
    Emergency Goal Zero Yeti Generators Works as a Power all units
    backup at 1500 good Jackery in cases of
    Home explorer 1500 emergency
    New Promotion
    Action
    New Place Action

    New Price Action

    It takes
    One
    hours to charge
    Action
    .
    just two
    Provides high
    Two
    Action
    power to
    various tools or equipment
    .

    New Product
    Action
    New Product
    Positioning Statement
    Segment names,
    Target market
    New Promotion
    Action
    New Place Action

    01

    $1999
    Actio
    n One

    Amazon Price
    02

    NO
    EMI
    EMI
    Actio
    n Two

    New Price
    Action
    New Product
    Action
    New Product
    Positioning Statement
    Segment names,
    Target market
    New Promotion
    Action

    locations
    Action One

    Action Two
    It’s available for
    delivery at various
    purchase on amazon
    It’s only available for

    New Place Action

    New Price Action


    New Product
    Action
    New Product
    Positioning Statement
    Segment names,
    Target market
    One
    Action

    Advertisin
    ExamplegBestBuy
    Two

    Sites
    Action

    Discount
    Via Promotion

    New Promotion
    Action
    New Place Action

    New Price Action


    New Product
    Action
    New Product
    Positioning Statement
    Segment names,
    Target market

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