DEVELOP PLATFORM STRATEGY

ONLINE SPORTS / MUSIC LOVERS NETWORKING PLATFORM

Objective: To develop a platform strategy for the company to achieve sustained

competitive advantage
 STEP 1: Visualizing the Platform

Step 1a. Identify different sides of the network and map them
Step 1b. Map the +ve and –ve network effect among different sides of the platform
 STEP 1: Visualizing the Platform

Step 1a. Identify different sides of the network and map them
Step 1b. Map the +ve and –ve network effect among different sides of the platform
 STEP 2. GRAND MODEL OF THE PLATFORM
Network Values WTP Network Values Offered Network Effect Pricing Subsidise
Sides offered (1-10) Interaction Sides Strength Network Network
(+ve/-ve 1-10) Side Side
(1-10) (1-10)

1. Vendor Seller Paid Version 9 1. (VENDOR SELLER Online Interaction, 10 8 2

– VENDOR BUYER) Time saving

2.Buyer Variety, Bidding 8 2. (Buyer-Vendor seller ) Online Interaction, 10 8 2

(Individual) option Time saving

3.Consultant Advisor, Getting 6 3. (Consultant-Banks) Lead generation, 3 5 0

banks advisory

4.Consultant Getting Buyer 4 4. (Consultant-Buyers) Lead generation, 3 5 0

advisory

5. Second Hand Less cost, Ease of 7 5. (2nd hand seller- Sub-Part, Online 8 8 2
seller operation Vendor seller) Interaction, Variety

6. Insurance Customers 6 6. (Insurance company- Product Insured 7 1 0

company Bank)
 STEP 3: DESIGN KEY FEATURES OF PLATFORM TO REINFORCE
POSITIVE NETWORK EFFECT
FEATURES’ KEY FEATURES IN THE PLATFORM
OBJECTIVES
Feature Feature Feature Feature Feature Feature Feature
High Product Country of Wishlist Categorized
1. Creation of Resolution description origin products
Content Images

Video of 3D view of Reviews Rating(Like, GIFs

2. Consumption of Product product dislike)
contents

Chat service Customer care Chat-Bot Delivery

3. Interaction services
(sharing) among
actors

Sub- Part (2nd Reference Endorsement

4. Engagement among Hand
actors inscribed)

Highest Lowest Loan Low cost

5. Matching of Bidder rate Insurance
actors
 STEP 4: DEVELOPING COST MODEL

COST Time Frame Development Commitment Time Required Employee Cost

DRIVERS s Level
Immediate/ In House / One Time / No. of Required
No. of Rate (1-5)
Medium Term/ Hours Continuing Emp.
Long Term Outsource
Feature 1
Feature 2
Feature 3
Feature 4
Feature 5
Feature 6
Feature 7
Feature 8
Feature 9
Feature
10
 STEP 5: DEVELOPING REVENUE MODEL
REVENUE Time Revenue Time Revenue Time Revenue Time Revenue
SOURCES Line Share Line Share Line Share Line Share
0-1 Yrs % 0-3 Yrs % 0-5 Yrs % 0-7 Yrs %
Advertisement: B2B (1)
Advertisement: B2B (2)
Advertisement: B2C (1)
Advertisement: B2C (2)
Subscription Fee: Actor1
Subscription Fee: Actor2
Subscription Fee: Actor3
Subscription Fee: Actor4
Economic Transaction 1
Economic Transaction 2
Economic Transaction 3
Data Monetization 1
Data Monetization 2
 INVESTOR PITCH
ONLINE SPORTS / MUSIC LOVERS NETWORKING PLATFORM