MANAGING

MANAGING ORGANIZATION
ORGANIZATION DESGINDESGIN &
& CHANGE
CHANGE

AMAZON .COM ,2021 CASE STUDY

SUPERVIVED BY: AMAZON AS AN

Dr. OSSAMA MOSSALAM EMPLOYER CASE STUDY
SUPERVIVED BY: Dr. OSAMA MOSSALAM
 Team : Innovators
Passion To Create And Change

1- Ahmed Hassan Ibrahim Elhadad ( 19121356)

2- Amir Lofty Sedrak Salib ( 19121443)

3- Amr Ahmed Mohamed Hassan ( 19121553)

4- Noha Taher Elhelaly Mohamed (19121943)

5- Samaya Salah Zaki (19121558)

 Our Agenda
SWOT Analysis
01
PESTEL
02
Five forces Analysis of Michael Porter
03
Suggested 5 strategic goals for Andy Jassy
04
The top 5 reasons for resistance of change according to James
05 O'Tool Model for change management
 Our Agenda
John Kotter Model for change management to reduce the resistance
06 for change and to implement the suggested strategic goals

07 The current organizational design in Amazon and the suggested

for Amazon new CEO, Andy Jassy .

05
 Passion To Create And Change

01. SWOT
 STRENGTHS
1. Strong brand name  WEAKNESSES
2. Brand valuation
3. Customer oriented 
4. Differentiation and Innovation 1. Easily imitable business model 
5. Largest Merchandise Selection   2. Losing Margins in Few Areas 
6. Large number of third-party sellers 3. Tax Avoidance Controversy 
7. Large number of acquisitions  4. Limited brick-and-mortar presence 
8. Involved into 3 key business – Amazon Marketplace, Amazon Web 5. Employees treatment
Services (AWS), and Amazon Prime  6. Unfair use of third party data 
9. Market Leader 
10. Superior logistics and distribution systems 
11. Minimum pay raise to $15 per hour 

OPPORTUNITIES THREATS

1. Covid-19 1. Brand image

2. Penetrate or expand operations in developing markets. 2. Government regulations 
3. Expansion of physical stores 3. Links to exploitative labor 
4. Improve technological measures and organizational policies 4. Increasing cybercrime 
5. Backward Integration  5. Aggressive competition 
6. More acquisitions of e-commerce companies 6. Imitation
7. Self Driving Technology  7. Fake Products 
8. Economic Recession 
9. Fake reviews 
 Strengths
1. Strong brand name:
 As a global e-commerce giant, Amazon has a strong position and successful brand image in the market.

2.  Brand valuation
 Amazon is ranked at #2 position (Apple at #1 and Google at #3), with a brand value of $200 Billion.

3. Customer oriented 
 Amazon caters to a large number of customers for everyday needs at inexpensive prices. This has made it a customer-oriented
brand

4. Differentiation and Innovation

 Amazon frequently brings creative ideas and  innovative additions to its product line and service offerings like ambitious drone
delivery service. This creates a differentiation from other companies.

5. Largest Merchandise Selection  

 Amazon owns extensive product mix which attracts online customers to make their majority of purchases from it rather than
other online retailers. 
 Strengths
6. Large number of third-party sellers
 Due to the high traffic volume on Amazon’s sites, a large number of third-party sellers have joined the platform of Amazon to sell
their own merchandises. The data from Fulfillment by Amazon (FBA) reveals that there are more than 2 billion items available
from third-party sellers.

7. Large number of acquisitions 

 The successful acquisitions of Whole Foods, Zappos.com, woot.com, Junglee.com, IMBD.com, and many others have produced
significant revenues and profits for Amazon

8. Involved into 3 key business – Amazon Marketplace, Amazon Web Services (AWS), and Amazon Prime 

 The 3 key businesses of Amazon which work and support each other. As a whole, they generate massive profits and
advantages for the company.

9. Market Leader 
 With over $1 Trillion market capitalization and above $386 billion annual revenues, Amazon is truly a market leader in online
retail industry.
 Strengths
10. Superior logistics and distribution systems 
 Amazon uses highly efficient logistics and distribution systems. It even has fixed rates for different  delivery time periods. Thus, it
executes reliable, secure, and fast delivery of goods and products to the customers.

11. Minimum pay raise to $15 per hour 

 Amazon is among the first companies in retail to raise its minimum hourly pay to $15. In comparison, Target pays $12 per hour, 
Walmart pays $11 per hour, and Costco pays $14 per hour
 Weaknesses
1. Easily imitable business model 
 Online retail businesses have become quite common in this digital world. So imitating Amazon’s business model for rival firms
is not so difficult. A few businesses are even giving Amazon a tough time. These include Barnes & Noble, eBay, Netflix, Hulu,
and Oyster etc.

2. Losing Margins in Few Areas 

 In few areas such as India, Amazon has faced losses. It’s free shipping to customers can be one of the reasons that expose the
risks of losing margins in some markets.

3. Tax Avoidance Controversy 

 Tax avoidance in Japan, UK and US has sparked negative publicity for Amazon. President Trump criticized Amazon over taxes
on social media.

4. Limited brick-and-mortar presence 

 Amazon owns very limited physical stores. This sometimes hinders to attract customers buy things which are not sellable on
online stores.
 Weaknesses
5. Employees treatment

6. Unfair use of third party data 

 Engaging in unfair trade practices undermines trust and increases legal risks. Amazon is facing  antitrust charges in the
European Union for collecting and using data from third-party to compete against them. If found in violation, Amazon can be
fined up to 10% ($28 Billion) of its 2019 annual revenue ($280 Billion)
 Opportunities
1. Covid-19

2. Penetrate or expand operations in  developing markets .

 Amazon can gain the opportunity to penetrate or expand its operations in  developing market .

3. Expansion of physical stores

 Amazon can improve competitiveness against big box retailers and engage customers with the brand.

4. Improve technological measures and organizational policies

 Amazon has the opportunity to improve technological measures and organizational policies to reduce counterfeit sales. One
case of counterfeit sales came into light when Amazon sold a fake My Critter Catcher. The product was sold for $1 less than the
original product.

5. Backward Integration 
 Can do backward Integration by expanding its production of in-house brands such as Amazon basics to differentiate its offerings
and improve profit margins.  More acquisitions of e-commerce companies can increase the company’s market share and reduce
the competition level.
 Opportunities
6. More acquisitions of e-commerce companies

7. Self Driving Technology 

 Amazon recently acquired California-based self-driving startup Zoox Inc for whooping $1 Billion. It can now leverage
autonomous technology to exploit the increase in demand for ride-hailing services or use it to improve its delivery network.
 Threats
1. Brand image
 Few controversies have caused a dent in Amazon’s brand image

2. Government regulations 
 Government regulations can also threaten the business proceedings of Amazon in some critical countries. Amazon does not
ship to Cuba, Iran, North Korea, Sudan, and Syria.

3. Links to exploitative labor 

 Amazon is one of three retail giants facing scrutiny from the US State Department for maintaining supply chains and labor
sources associated with human rights abuses. This exposes the ecommerce giant to reputational, economic, and legal risks.

4. Increasing cybercrime 
 Increasing cybercrime can affect the network security system of the company.

5. Aggressive competition 
 Aggressive competition with big retail firms like Walmart and eBay can give Amazon a tough time in the future. In addition, now
Amazon competes with the following companies:
In Video Streaming Service: Apple TV+, Netflix, Disney+
In Logistics: FexEx
In Self Driving Technology: Tesla, Uber, Ford
 Threats
6. Imitation
 Imitation is simple as many new entrants are coming up in the market usually with the same business model of Amazon

7. Fake Products 
 The increase in counterfeiting and fake products threatens Amazon’s profits. The company recently filed a lawsuit against New
York-based online retailer for allegedly counterfeiting Valentino shoes, a luxury Italian shoe brand offered by Amazon . 

8. Economic Recession 
 Amazon is not immune to an economic recession. If economic uncertainty worsens, it can impact Amazon’s sales. 

9. Fake reviews 
 Amazon has an overwhelming amount of fake reviews, and the problem has worsened in recent times due to the pandemic.  
Product reviews are a critical indicator of quality and authenticity, and customers rely heavily on reviews to make purchases.
 Passion To Create And Change

02. PESTEL
 POLITICAL P
1. Political stability of developed countries, especially the U.S.A. and European countries (opportunity)

 This condition creates an opportunity for the company to expand or diversify its business in developed countries. For example,
Amazon could expand its brick-and-mortar operations in the United States to complement its e-commerce business.

2. Governmental support for e-commerce (opportunity & threat)

 Such governmental support facilitates Amazon’s continuing expansion in relevant markets. However, the same external factor
threatens the company because of rising competition, such as that involving Chinese online retail firms that are expanding their
operations
3. Increasing governmental efforts on cyber-security (opportunity)

 A major opportunities that the company can exploit to increase its resilience in the remote or macro-environment of the
information technology services and e-commerce industry
 POLITICAL P
4. High government investment in national ICT infrastructures (opportunity)

 Faster, better and more reliable internet access for national users

5. Relaxed EU and North American competition policies on e-retailing as opposed to heavy industries
(opportunity)

 Rapid expansion into new markets through acquisitions

 The British and American government are currently holding discussions about potential trade deals between the two countries
,This could serve to ease Amazon's operations in the UK as an American firm, potentially reducing import taxes and resulting in
less
regulations.
 ECONOMIC E
1. Economic stability of developed markets, especially the U.S. and European countries (opportunity)

 The economic stability of developed countries increases the likelihood of success for Amazon.com, this situation minimizes
economic issues in the remote or macro-environment, thereby minimizing risks to the company’s online retail business
expansion

2. Increasing disposable incomes in developing countries (opportunity)

 The increasing disposable incomes in developing markets can boost the company’s financial performance

3. Stock market uncertainty

 An increasing characteristic of the globalized world and its levels of uncertainty, and Amazon's expansion into the grocery
sector further served to heighten this uncertainty, with competitors such as Walmart all facing drops in their share prices  
 ECONOMIC E
4. Growing of Chinese e-commerce market

 Chinese e-commerce market is set to grow from sales revenue of 13.8 trillion yuan ($2.1 trillion) in 2021 to
19.6 trillion yuan ($3.0 trillion) in 2024.

 This year alone, e-commerce sales in China are expected to register growth of 17.2 percent and, 
according to an eMarketer report released earlier this year, will surpass offline sales for the first time. In
2021, it predicted, 52 percent of China’s sales will take place online, up from almost 45 percent in 2020

5. Changes in currency exchange rates creates risk to Amazon’s international sales

 SOCIOCULTURAL S
1. Increasing wealth disparity (threat)

 The increasing wealth disparity refers to the increasing gap between the rich and the poor in many countries. This is a threat
against Amazon.com. in terms of the potential stagnation of disposable income levels and the corresponding stagnation of the
remote or macro-environment of the industry

2. Increasing consumerism in developing countries (opportunity)

 Higher disposable income levels are more favorable in increasing the e-commerce company’s potential revenues. In addition, an
increasing degree of consumerism creates opportunities for growing the e-commerce and IT services business. For example,
higher consumerism in developing markets increases the potential success of  
Amazon.com Inc.’s generic strategy for competitive advantage and intensive strategies for growth , as the company looks to
expand its global online retail operations in these locations.

3. Increasing online buying habits (opportunity)

 In relation, the company stands to benefit from increasing online buying habits, as more people around the world prefer to buy
products through the Internet
 SOCIOCULTURAL S
4. Global ecommerce sales are expected to reach $4.5 trillion by 2021 (Opportunity to increase market share)

5. Increasing levels of obesity affect individuals across the globe

 With 711 million people across the globe being classed as overweight and increasing pressure resting on Governments to
encourage physical activity and a healthy lifestyle .It could be argued that by extending its delivery services to the extent that
customers can even have their groceries delivered to their doorstep, Amazon are encouraging the non-active lifestyles that are
resulting in the obesity pandemic.
 TECHNOLOGICAL T
1. Rapid technological obsolescence (threat & opportunity)

 Amazon.com faces the threat of rapid technological obsolescence, which imposes pressure on the company to continuously
develop its technological assets. However, such a condition is also an opportunity in optimizing the business. For example, the
corporation’s continued heavy investment in information technology can boost its competitive advantage and protect the business
from new entrants in the e-commerce industry.

2. Increasing efficiencies of IT resources (opportunity)

 Amazon also has opportunities to further improve its performance based on the rapid increase of IT resource efficiencies. For
instance, new computing technologies can maximize online retail productivity and minimize operational costs

3. Increasing rates of cybercrime (threat)

 The company also faces the constant threat of cybercrime. This external factor threatens the quality of customer experience as
well as the integrity of Amazon’s business.
 TECHNOLOGICAL T
4. In terms of logistics, increasing levels of technology are now a necessary requirement to efficiently and
effectively deal with the demands of highly globalized, complicated and interconnected supply chains

 Amazon continue to develop high levels of technology to aid their logistics services, Anew service called 'Hub' rolled out, which is
a locker system that allows amazon deliveries to be dropped off even when the customer isn't home; the first technology of this
kind to be used for non-business customers in the online omnichannel retail field

5. In a drive to expand their UK workforce to 24,000 by 2018, Amazon have recently announced that they will
be doubling the amount of staff that they employ in their Research and Development center in London,
signifying that the company is focusing on increasing their technological proposition.

6. Development of technology provides an increase of online shopping. ( Accessibility from computers &
Smartphones) &Security of online payment ,facilitation of online payment
 ENVIROMENTAL E
1. Rising interest in environmental programs (opportunity)

 Amazon has opportunities to improve its environmental impact in response to the rising interest in
environmental programs.
 Such interest is a direct consequence of ecological challenges, such as waste management and energy
consumption.
 Based on this external factor, an improvement in Amazon CSR could enhance the company’s environmental
impact

2. Rising emphasis on business sustainability (opportunity)

 Major opportunities in the area of business sustainability. For example, higher sustainability standards can
further improve environmental impact and strengthen the brand image of the e-commerce organization,
based on the business strengths
 ENVIROMENTAL E
3. Increasing popularity of low-carbon lifestyles (opportunity)

 The increasing popularity of low-carbon lifestyles provides opportunities for the company to boost its
corporate image as a leader in the e-commerce industry. The company could implement extensive
energy-saving policies in its operations for this purpose

 More online shopping means less ( travelling shopping) by vehicle , and less carbon dioxide emission
 LEGAL L
1. Rising product regulation (opportunity)

 Rising product regulation is seen as a result of societal demands on consumer safety and customer security.
This creates opportunities for Amazon.com to intensify its efforts in reducing counterfeit sale on its online
retail website.

2. Changing import and export regulations (opportunity)

 The company has opportunities to grow, based on the external factor of changing import and export
regulations. For example, Amazon can expand its global operations to exploit the increasing ability of sellers
to access overseas suppliers
 LEGAL L
3. Rising environmental protection regulations on businesses (opportunity)

 The e-commerce company has opportunities to strengthen its brand image through appropriate corporate
social responsibility policies that address rising environmental protection regulations

4. No uniform regulations governing e-commerce covering all the countries e.g Data Protection Act in UK and
Federal Trade Commission in USA

5. The Electronic Signatures Law: China's First National E-Commerce Legislation

 Removes legal obstacles and provides a more secure and transparent legal environment

6. Amazon has further come under fire from the Federal trade commission in the U.S. for producing misleading
claims about pricing discounts on around 1000 products
 LEGAL L
7. At present, increasing pressure is placed on multinational corporations to risk assess their clients, and any
politically sensitive clients or clients on terrorist watch lists should be sanctioned .Amazon is currently under
federal investigation for selling goods to individuals on terrorist watchlists and violating US sanctions,
showing a disregard to international law and safety
 Passion To Create And Change

03. Porter’s 5 Forces Analysis

 Porter’s 5 Force Analysis

THREAT OF NEW ENTRY

NEW ENTRY
THREAT OF
SUPPLIER POWER
(Moderate Force) (Weak Force)

COMPETITIVE
SUPPLIER POWER RIVALRY BUYER POWER
BUYER POWER
(Strong Force)
(Strong Force)

SUBSTITUTION
THREAT OF SUBSTITUTION

THREAT OF
(Strong Force)

www.presentationgo.com
 Competitive Rivalry

 In the case of Amazon.com Inc., the following external factors are responsible for the strong intensity of
competition or competitive rivalry in the online retail industry environment:

 High aggressiveness of firms (strong force)

 High availability of substitutes (strong force)

 Low switching costs (strong force)

 Competitive Rivalry

 Retail firms are generally aggressive, and they exert a strong competitive force against each other.
For example, Amazon.com Inc. directly competes against giants like Walmart, which has a significant and
expanding e-commerce website.

 Amazon also experiences the strong force of substitutes because of their high availability. For instance,
Walmart’s physical or brick-and-mortar stores are substitutes to Amazon’s online retail service.
Other brick-and-mortar bookstores and smaller retailers also compete against Amazon.

 Low switching costs impose a strong force on the company. Low switching costs correspond to low barriers
for consumers to transfer from one retailer to another, or from one company to a substitute provider.
Based on the external factors in this aspect of the Five Forces Analysis of Amazon, competition must be
a strategic priority to ensure the company’s long-term competence.
 Bargaining Power of Amazon’s Customers/Buyers

 Amazon mission & vision statements highlight the company’s customer-centric approach to e-commerce
business.

 This determines the influence of consumers on firms and the industry environment.

 The following external factors support the strong intensity of the bargaining power of customers in affecting
Amazon:

 High quality of information (strong force)

 Low switching costs (strong force)

 High availability of substitutes (strong force)

 Bargaining Power of Amazon’s Customers/Buyers

 Consumers have access to high quality information regarding the services of online retailers and the
products they sell. This external factor affects Amazon.com in terms of the ability of customers to find
alternatives to
the company’s online retail service.

 The low switching costs make it easy for consumers to transfer from Amazon to other firms, such as
Walmart.

 The high availability of substitutes further empowers consumers to shift from one retailer to another.
For example, instead of purchasing on Amazon’s e-commerce website, a customer can easily go to one of
Walmart’s stores, which are strategically located throughout the United States.
 Bargaining Power of Amazon’s Suppliers
 Suppliers control the availability of supplies or materials Amazon.com Inc. needs for its e-commerce
operations, such as hardware components for information systems.

 Amazon experiences the moderate intensity of the bargaining power of suppliers based on the following
external factors:

 Small population of suppliers (strong force)

 Moderate forward integration (moderate force)

 Moderate size of suppliers (moderate force)

 Bargaining Power of Amazon’s Suppliers
 The small population empowers suppliers to impose a strong force on Amazon.com Inc.’s e-commerce
business. For example, changes in prices of equipment from a small number of large suppliers could
directly impact the company’s online retail operational costs.

 The moderate forward integration limits suppliers’ actual effect on Amazon. Moderate forward integration
equates to a moderate degree of control that suppliers have in the sale of their products to firms like
Amazon

 The moderate size of most equipment manufacturers limits their influence on the company.
 Threat of Substitutes or Substitution
 Amazon.com competes with substitutes in the online retail market.

 In the case of Amazon, the following external factors support the strong intensity of the threat of substitution:

 Low switching costs (strong force)

 High availability of substitutes (strong force)

 Low cost of substitutes (strong force)

 Threat of Substitutes or Substitution
 Amazon continually addresses the strong force of substitutes, which threaten the e-commerce company’s
performance. The low switching costs show that customers can easily transfer from the company to other
retailers. For example, consumers can easily decide to buy from Walmart stores or other retail
establishments instead of buying from Amazon.com Inc.

 The high availability of substitutes and the low costs of their product offerings further increase the influence
of substitutes against the company. Thus, the external factors in this aspect of the Five Forces Analysis of
Amazon.com show that substitution is among the priorities in the company’s strategies for long-term
success
in the online retail industry environment.
 Threat of New Entrants or New Entry
 New firms potentially reduce Amazon’s market share in online retail.

 Amazon.com Inc. experiences the weak intensity of the threat of new entry based on the following external
factors:

 Low switching costs (strong force)

 High cost of brand development (weak force)

 High economies of scale (weak force)

 Threat of New Entrants or New Entry
 Amazon’s consumers can easily transfer to new firms, thereby empowering new firms to impose a strong
force against the company. This condition is due to low switching costs, or the low negative effects of
transferring from one provider to another.

 However, the high cost of brand development in online retail weakens the influence of new entrants on the
performance of Amazon. For example, it would take years and billions of dollars to create a strong brand
that directly competes with the Amazon brand.

 In addition, the company benefits from high economies of scale that make its e-commerce business strong.
As such, new entrants need to achieve similarly high economies of scale to compete against the company.
 Passion To Create And Change

04. Suggested 5 strategic goals for Andy Jassy

 Strategic Goals
1st Strategic objective:

 Improve knowledge and cultural awareness of the Chinese population, implementing services
which best suits the Chinese market to increase market share by 50 % by 2024.
 Strategic Goals
1. Market penetration in China

 About 58 % of Amazon revenues comes from North America

 Now China is the second largest internet market in the world after the US

 By 2030, China’s private consumption is set to more than double to reach $12.7 trillion.

 China is the leader in no. of internet user (854 million Q1 .2021)

 Alibaba owned companies TaoBao and Tmall together make up approximately 62 % of the Chinese

e-commerce market.
 Strategic Goals
1. Market penetration in China

 Chinese e-commerce market is set to grow from sales revenue of 13.8 trillion yuan ($2.1 trillion) in 2021 to
19.6 trillion yuan ($3.0 trillion) in 2024, representing a compound annual growth rate (CAGR) of 12.4 percent
according to newly-released GlobalData forecasts.

 In 2021, it predicted 52 percent of China’s sales will take place online, up from almost 45 percent in 2020
 Strategic Goals
2nd Strategic objective:
 Increase Amazon private label product list by 30 % by 2024
 Strategic Goals
2- Developing Amazon’s private brands further and marketing them to the loyal customer base they have built
(Backward integration)
 Currently Amazon offers roughly 7,217 private labeled products with 86% of those listed under $50 with an average rating of 4.04 out of 5.

 Amazon's other private brands, Amazon Basics and Amazon Exclusive, have a combined product listing of roughly 20,000 products.

 Develop further private brands for Amazon, because the company already has industry strength introducing more of their own brands into the
market would benefit their brand. Having more private brands would make Amazon a more competitive company, similar to Walmart's private
brand strategy

 Walmart, one of Amazon's biggest competitors, has an estimated 30,000 products across there 319 private label brands

 Amazon should take steps to increase their product listings to compete with others in the industry while maintaining the quality and competitive
pricing they currently offer.
 Strategic Goals
3rd Strategic objective:

 Decrease the turn over rate to by NMT 20 % by 2024.

 Strategic Goals
3. Implementing new workplace culture at all levels from management to warehouse employees.

 Not only will this decrease warehouse strikes and attrition rates but also will provide good press and
marketing for the company and a new path forward with customers who otherwise think that Amazon is
a corporate company with no thought to its employees.

 The average turnover rate for warehouse workers in places with fulfillment centers belonging to Amazon is
150 %
 Strategic Goals

4th Strategic objective:

 Increase grocery sales by 60 % by 2024.

 Strategic Goals

4. Expand into the grocery market .

 This strategy could be extremely profitable as online grocery sales grew 22% in 2020 and are projected to
increase 40% in 2022

 In May 2020 there were an estimated 73.5 million online grocery orders valued at $6.6 billion worth of sales.
 Strategic Goals
5th Strategic objective:

 To improve Amazon’s employees efficiency to reach a figure of $ 60,000 Profit per employee by
2024
 Strategic Goals
5- Improve Profit per employee

 The figure “profit per employee evolution” shows that Apple had succeed in creating new profitable
markets and Google is the most efficient company because it ears $209,000 per employees, Apple
$157,00, and
Amazon $31,000; this data indicates that profits from per employee is not satisfactory considering
competitors’ profit margin.

 Thus, the company needs to develop the efficiency level of the employees and need to develop long-term
strategic plan to find out some way to increase profits by using talents of the staff.
 Strategic Goals
6th Strategic objective:

Make all delivery packages by electrical cars by 2024

 Work towards a more environmentally friendly delivery process and packaging .

 Strategic Goals
7th Strategic objective:

Continue innovating network security systems to protect sensitive consumer data.

 By doing so Amazon can build continued customer trust that their data is protected while shopping on the platform. Specifically
beefing up AWS. As recently as March 2020 there was a database breach that left unsecured customer records from the EU
and UK on AWS. Amazon benefits from the continued investment and focus on cyber security.
 Passion To Create And Change

05. The top 5 reasons for resistance of change according to

James O'Tool Model for change management
 Change Resistance
According to James O'Tool Model for change management

Self interest Satisfaction Cynicism Homeostasis. Fear

Employees are
What is the benefit We are OK skeptical about the The employee New management
I will get from What can be more intentions of the New CEO
these changes new management accommodate What if .....?
may dispense with himself with the
them after hard old culture
work or may lose
their rights
 Passion To Create And Change

06. reduce the resistance for change management and to

implement the suggested strategic goals according to
John Kotter Model for change management
 Reduce the resistance for change
Sense of urgency
01
• There are lot of competitors as (Alibaba, Apple, Google, Walmart, Tesla,
VW.......)
• The market is very dynamic, with high technology, and fast growing
• If Amazon did not continuous fast innovate, develop and change, it will declining
and vanish from this market
Guiding Coalition
02
• Andy worked for 20 yrs. in Amazon with lot of successes, he has a good reputation
• Worked as a marketing manager for Amazon’s e-commerce business at the first
• He had known for his attention to detail, ambition and directness, and telling the truth
Influential employees and executives within the company can support him as a
critical mass to encourage employees to accept changes.
 Vision
03  He has a clear vision for Amazon for the next 3 - 5 years
 He added 2 new Leader principals:
 Two new values “Strive to be Earth’s best employer ”
&“Success and scale bring broad responsibility”
which treat the critiques of the company’s treatment of its warehouse workers and
environmental impact, both of which have frequently come under fire
 There are lot of challenges as in innovative at scale, maintain agility, and culture that allow
the employees to be nimble

04 Communicating the vision

(Walk the talk) through meetings
Operation meetings, cycle meetings, annual meetings, and international meetings
(intranet or website)
 Removing obstacles
05 • Implement a special hot line or platform for employees to mention the obstacles
faced them during their work, and write their suggestions to solve them, which will
be analyze and apply according to the company compliance
• Solving problems and obstacles

• Encourage employee’s participation, and feedback and innovative ideas

Creating short term win
06
• Where we are versus plan (Achievement) Published (extraordinary
achievement)
• Monthly announcement on the company web for the best employee of the
month
• Star board quarterly (star club)
•  Incentive for high performance
• Announcement for achievers annually
Amazon Organizational chart
Amazon Organizational chart
 Organization
Adv/disadv

Name Here Name Here Name Here Name Here

Programmer Programmer Programmer Programmer
You can simply impress You can simply impress You can simply impress You can simply impress
your audience and add your audience and add your audience and add your audience and add
a unique zing. a unique zing. a unique zing. a unique zing.
 Insert Your Image

INSERT THE TITLE

OF YOUR PRESENTATION HERE

Welcome!!
This PowerPoint Template has clean and neutral design that
can be adapted to any content and meets various market
segments. With this many slides you are able to make a
complete PowerPoint Presentation that best suit your needs.
Insert Your Image
 Our Services

35minute Your Text Here Your Text Here

You can simply impress your You can simply impress your
You can simply impress your audience and add a unique zing audience and add a unique zing
audience and add a unique zing and appeal to your Presentations. and appeal to your Presentations.

10minute
Your Text Here Your Text Here
You can simply impress your
You can simply impress your You can simply impress your
audience and add a unique zing
audience and add a unique zing audience and add a unique zing
and appeal to your Presentations. and appeal to your Presentations.
 Our Team Layout
Insert Your Image Insert Your Image Insert Your Image Insert Your Image

Name Here Name Here Name Here Name Here

Programmer Programmer Programmer Programmer
You can simply impress You can simply impress You can simply impress You can simply impress
your audience and add your audience and add your audience and add your audience and add
a unique zing. a unique zing. a unique zing. a unique zing.
 TimeLine Layout

2014 2015 2016 2017 2018 2019

Get a modern Get a modern Get a modern Get a modern Get a modern Get a modern
PowerPoint PowerPoint PowerPoint PowerPoint PowerPoint PowerPoint
Presentation that Presentation that Presentation that Presentation that Presentation that Presentation that
is beautifully is beautifully is beautifully is beautifully is beautifully is beautifully
designed. designed. designed. designed. designed. designed.
 Insert Your Image

Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
You can simply You can simply You can simply You can simply You can simply
impress your impress your impress your impress your impress your
audience and add audience and add audience and add audience and add audience and add
a unique zing and a unique zing and a unique zing and a unique zing and a unique zing and
appeal to your appeal to your appeal to your appeal to your appeal to your
Presentations. Presentations. Presentations. Presentations. Presentations.
Infographic Layout
Your Text Here
Get a modern PowerPoint Presentation that is
beautifully designed.

Your Text Here

Get a modern PowerPoint Presentation that is
beautifully designed.

Your Text Here

Get a modern PowerPoint Presentation that is
beautifully designed.

Your Text Here

Get a modern PowerPoint Presentation that is
beautifully designed.
Infographic Layout
Your Text Here
Get a modern PowerPoint Presentation that is beautifully designed.
01 You can simply impress your audience and add a unique zing.

Your Text Here

02 Get a modern PowerPoint Presentation that is beautifully designed.
You can simply impress your audience and add a unique zing.

Your Text Here

03 Get a modern PowerPoint Presentation that is beautifully designed.
You can simply impress your audience and add a unique zing.

04 Your Text Here

Get a modern PowerPoint Presentation that is beautifully designed.
You can simply impress your audience and add a unique zing.
Insert Your Image Insert Your Image Insert Your Image

Simple
PowerPoint
Presentation
Get a modern PowerPoint
Presentation that is
beautifully designed. Easy
to change colors, photos and
Text. You can simply impress
your audience and add a
unique zing and appeal to
your Presentations. You can
simply impress your
audience and add a unique
zing and appeal to your
Presentations.
 Infographic Layout
Your Text Here
Get a modern PowerPoint
Presentation that is beautifully
designed. You can simply
impress your audience and add
a unique zing.
Your Text Here
Get a modern PowerPoint
Presentation that is beautifully
designed. You can simply
impress your audience and add
a unique zing.

Simple
PowerPoint
Your Text Here Your Text Here
Designed
Get a modern PowerPoint Get a modern PowerPoint
Presentation that is beautifully Presentation that is beautifully
designed. You can simply designed. You can simply
impress your audience and add impress your audience and add
a unique zing. a unique zing.
Chart Style Text Here Text Here Text Here Text Here
Easy to change Easy to change Easy to change Easy to change
colors, photos colors, photos colors, photos colors, photos
and Text. and Text. and Text. and Text.

Get a modern PowerPoint Presentation that is beautifully designed. You can simply
impress your audience and add a unique zing and appeal to your Presentations. . Easy
to change colors, photos and Text.

25% 30% 15% 35%

Get a modern PowerPoint Presentation that is beautifully designed. You can simply
impress your audience and add a unique zing and appeal to your Presentations. . Easy
to change colors, photos and Text.
 Insert Your Image Simple PowerPoint
Presentation
Insert Your Image

Your Text Your Text Your Text Your Text

Here Here Here Here
 Infographic Layout
Simple PowerPoint Your Text Here 01
Presentation You can simply impress your
audience and add a unique
Get a modern PowerPoint
zing.
Presentation that is beautifully
designed. Easy to change
Your Text Here
02
colors, photos and Text. You You can simply impress your
can simply impress your audience and add a unique
audience and add a unique zing.
zing and appeal to your Your Text Here 03
Presentations. You can simply impress your
audience and add a unique
zing.
Your Text Here 04
You can simply impress your
audience and add a unique
zing.
 Table Layout
Get a modern PowerPoint Presentation that is
PowerPoint Presentation beautifully designed. You can simply impress
your audience and add a unique zing.

01
Easy to change colors, photos and
Text. 60%
02 Your Text Here
55%
40%
Get a modern PowerPoint
03 Presentation that is beautifully
designed.
Infographic Layout
Simple PowerPoint
Presentation
Get a modern PowerPoint Presentation that is
beautifully designed. Easy to change colors, photos
and Text. You can simply impress your audience and
add a unique zing and appeal to your Presentations.

Easy to change colors, photos and Text.

Easy to change colors, photos and Text.
Easy to change colors, photos and Text.
Easy to change colors, photos and Text.

Easy to change colors, photos and Text.

Insert Your Image Insert Your Image Insert Your Image
Simple
PowerPoint
Presentation
Your Text Here
You can simply impress your
audience and add a unique zing.

Your Text Here

You can simply impress your
audience and add a unique zing.

Your Text Here

You can simply impress your
audience and add a unique zing.
 Infographic Layout
Get a modern PowerPoint Presentation that is beautifully designed. You can simply
impress your audience and add a unique zing and appeal to your Presentations.
Easy to change colors, photos and
Text.

Get a modern PowerPoint Presentation that is Get a modern PowerPoint Presentation that is
beautifully designed. You can simply impress your beautifully designed. You can simply impress your
audience and add a unique zing and appeal to audience and add a unique zing and appeal to
your Presentations. your Presentations.
 Chart Layout
60% Your Text Here
Get a modern PowerPoint Presentation
that is beautifully designed.
85%
40% Your Text Here
Get a modern PowerPoint Presentation
that is beautifully designed. 60%
55%
55% Your Text Here
Get a modern PowerPoint Presentation 40%
that is beautifully designed.

85% Your Text Here

Get a modern PowerPoint Presentation
that is beautifully designed.
 Insert Your Image

Insert Your Image

Simple
PowerPoint
Presentation
INSERT THE TITLE
OF YOUR PRESENTATION HERE
Get a modern PowerPoint
Presentation that is
beautifully designed. Easy
to change colors, photos and
Text. You can simply impress
your audience and add a
unique zing and appeal to
your Presentations.
 Infographic Layout
Your Text Here Your Text Here Your Text Here
You can simply impress You can simply impress your You can simply impress
your audience and add a audience and add a unique zing. your audience and add a
unique zing. unique zing.

Insert Your Image

Your Text Here Your Text Here

You can simply impress You can simply impress
your audience and add a your audience and add a
unique zing. unique zing.
Chart L Text
Easy to change

ayout
colors, photos
and Text.
Simple PowerPoint
Presentation
Get a modern PowerPoint Presentation that is
beautifully designed. Easy to change colors,
photos and Text. You can simply impress your
audience and add a unique zing and appeal to
Text your Presentations. You can simply impress
Easy to your audience and add a unique zing and
change appeal to your Presentations. Easy to change
colors, colors, photos and Text. You can simply impress
photos and your audience and add a unique zing and
Text Text. appeal to your Presentations. You can simply
Easy to change impress your audience and add a unique zing
colors, photos and appeal to your Presentations.
and Text.
 Table Layout
Content Content Content Content

Your Text Here Your Text Here Your Text Here Your Text Here

Get a modern Get a modern Get a modern Get a modern

PowerPoint PowerPoint PowerPoint PowerPoint
Presentation that is Presentation that is Presentation that is Presentation that is
beautifully designed. beautifully designed. beautifully designed. beautifully designed.
Easy to change colors, Easy to change colors, Easy to change colors, Easy to change colors,
photos and Text photos and Text photos and Text photos and Text
 Insert Your Image

Simple
PowerPoint Your Text Here
Presentation You can simply impress your
audience and add a unique zing.
INSERT THE TITLE
OF YOUR PRESENTATION HERE

Get a modern PowerPoint

Presentation that is
beautifully designed. Easy Insert Your Image Insert Your Image Your Text Here
to change colors, photos and You can simply impress your
Text. You can simply impress audience and add a unique zing.
your audience and add a
unique zing and appeal to
your Presentations. You can
simply impress your
audience and add a unique
Your Text Here
zing and appeal to your
Presentations. You can simply impress your
audience and add a unique zing.
 Table Layout
Your Text Here Your Text Here Your Text Here Your Text Here

Your Text Here Text Here Text Here Text Here Text Here

Your Text Here Content Content Content Content

Your Text Here Text Here Text Here Text Here Text Here

Your Text Here Content Content Content Content

Your Text Here Text Here Text Here Text Here Text Here
 Worldmap Layout
Simple PowerPoint
Presentation
Get a modern PowerPoint Presentation
that is beautifully designed. Easy to
change colors, photos and Text. You can
simply impress your audience and add a
unique zing and appeal to your
Presentations.

60%
40%
80%
 Insert Your Image

Worldmap La
yout Your Text Here

62K
Simple Presentation
Designed

Get a modern PowerPoint Presentation

that is beautifully designed. Easy to
change colors, photos and Text. You can
simply impress your audience and add a
unique zing and appeal to your
Presentations.
 Columns Layout
Your Text Here
Easy to change colors, photos and Text.
Get a modern PowerPoint Presentation
that is beautifully designed. I hope and I
believe that this Template will your Time,
Money and Reputation. I hope and I
believe that this Template will your Time,
Money and Reputation.
Get a modern PowerPoint Presentation
that is beautifully designed. I hope and I
believe that this Template will your Time,
Money and Reputation.
Your Text Here
Easy to change colors, photos and Text.
Get a modern PowerPoint Presentation
that is beautifully designed. I hope and I
believe that this Template will your Time,
Money and Reputation. I hope and I
believe that this Template will your Time,
Money and Reputation.
Get a modern PowerPoint Presentation
that is beautifully designed. I hope and I
believe that this Template will your Time,
Money and Reputation.
 Columns Layout

Your Text Here Your Text Here Your Text Here

Easy to change colors, Easy to change colors, Easy to change colors,

photos and Text. Get a photos and Text. Get a photos and Text. Get a
modern PowerPoint modern PowerPoint modern PowerPoint
Presentation that is Presentation that is Presentation that is
beautifully designed. beautifully designed. beautifully designed.

Get a modern PowerPoint Get a modern PowerPoint Get a modern PowerPoint

Presentation that is Presentation that is Presentation that is
beautifully designed. I beautifully designed. I beautifully designed. I
hope and I believe that hope and I believe that hope and I believe that
this Template will your this Template will your this Template will your
Time, Money and Time, Money and Time, Money and
Reputation. Reputation. Reputation.
 INSERT THE TITLE
OF YOUR PRESENTATION HERE

Thank you
This text can be replaced with your own text

Insert Your Image

Fully Editable Shapes

01

02

03

04
 Fully Editable Icon Sets : A
You can Resize without
losing quality

You can Change Fill Color &

Line Color

FREE
PPT
TEMPLATES
www.allppt.com
 Fully Editable Icon Sets : B
You can Resize without
losing quality

You can Change Fill Color &

Line Color

FREE
PPT
TEMPLATES
www.allppt.com
 Fully Editable Icon Sets : C
You can Resize without
losing quality

You can Change Fill Color &

Line Color

FREE
PPT
TEMPLATES
www.allppt.com