THE NORTHCAP UNIVERSITY

INTERNSHIP REPORT

TOPIC: Digital Marketing Management

SUBMITTED BY : CHIRAG GODARA

ROLL NO: 20MBA003
SUBMITTED TO: DR SWARANJEET
CRICKET ADDICTOR
Who Are They?
 Cricket Addictor serves as a one-stop hub to
cater the cricketing news at the fingertips with
the prime aim—to be the first in delivering the
news.
 For the digital medium, the passionate

youngsters have been contributing to make it

big. Our mission is to provide news with no touch
of artificiality.
 We feel pleasure in introducing CA, as our vision

is to keep the valuable readers updated about the

current happenings across the cricketing globe.
When Was It Launched?
 While considering cricket is the big thing in India following
the massive fan following, Cricket Addictor made its debut
in August 2017 (founded by Mrs. Anamika Irene).
 As of now, Addictor is a home to millions of readers on the

basis of a monthly viewership.

 Eventually, it provides you with the daily dose of news,

match reports, analysis, stats, views and extensive pieces

from the world of cricket.
 Living the dream!
 Cricket Addictor’s CEO Mrs. Anamika Irene is the firm

believer of introducing something fresh and eventually

respecting the demands of the varied audience in the
competitive market.
SWOT ANALYSIS:
STRENGTHS:
 Large number of social media traffic.
 Very active article writers & Graphics

designers.

WEAKNESSES:
 Less of organic traffic from search engines.
 Higher bounch rate according to competitors.
SWOT ANALYSIS CONTINUED:
OPPORTUNITIES:
 Abudance of easy-to-rank keywords.
 Increase organic traffic from search engine by

doing seo.

THREATS:
 A lot of competition of many websites, (i.e.

Sportskeeda, OnCricket, Etc.)

MY PROFILE & RESPONSIBILITIES

I worked there as a digital

marketer.
 Used to promote there website on

many social media platform.

 Managing official social media

page of Cricket Addictor having

6.7M likes.
CONTINUED:

 Managing many other fan pages which

were owned by Cricket Addictor.
 Performed on-page seo as well, but it

was already completely done by other

professional person.
 Targeting audience and boosting

Facebook and Instagram.

KEY LEARNINGS:
 SocialMedia Marketing
 Gained Confidence By Doing

Many Campaigns
 Company Ethics & Values
 Enhanced Communication Skill
CONTRIBUTION TO THE COMPANY:
 Helped the company to grow as a
brand.
 Raised the number of likes & followers

on there social media handles.

 Helped the company to raise there

profits.
THANKS