Business Communication

and
Technology

Presented By :
Piyush Morwal
Tarun Sharma
What is communication?
Communication is the transfer of information
and ensures that messages reach the person to
whom they are sent that the receiver
understands and responds as the sender of
communication wants the receiver to do.
Business Communication
The Medium
The Medium
How the communication is to be made
Important to select an appropriate
medium for the message:
Need to consider the needs of the sender,
the nature of the receiver and the aims of
the communication
Inappropriate medium can be a barrier to
effective communication
Value
Value
Vast majority of problems in business are
caused by ineffective communication in
one form or another
Businesses essentially human focused
organisations
Value of good communications
To Whom?
To Whom?
Who the communication is aimed at is
an important factor:
The nature of the medium and the
content may depend on who it is aimed
at
Necessity of being sensitive to the
receiver
Should communication be formal or
informal?
To Whom
E-mail communication:
◦ Does it need to adhere to normal rules of
spelling, punctuation and grammar?
◦ Is it appropriate to use text speak?
 Is this OK 4U or is txt 1 stp 2fr?
◦ Are there different rules for different
situations?
◦ How do you know what the receiver expects?
◦ What damage can be caused by inappropriate
e-mail messages?
Type
Type of message may be an important
factor in determining the medium,
content, approach, etc.
Good news?
Bad news?
Information?
Instruction?
Each of the above may require a
different approach and a different
The Message
The Message
What is the communication designed to
achieve?
This needs to be considered carefully to
judge the best method of delivery and to
judge the effectiveness of the feedback as
to whether the message has been
successful.
Role of Information
Communication Technology
Role of ICT
ICT has brought many advantages but
also has its limitations:
◦ It enables speedy communication
◦ It can be cheap and save on costs (e.g.
videoconferencing)
◦ It can be expensive in hardware requirements
◦ It can seem impersonal
◦ It can be abused
Barriers
Barriers
Anything that prevents successful
communication from occurring
Complex and multi-layered
Can be technical or generated by the
medium used, etc. but:
Main problem is human behaviour and
psychology, e.g.
 Emotional Interference
 A significant factor influencing
successful communication
 Emotions - anger, frustration,
happiness, enthusiasm, need to
be defensive, desire to be
assertive, etc.
 Body language – says far more
about communication than we
An enduring image – the message this
photograph was meant to send out was vital to
ever realise!
Middle East peace – what does the body language
of those in the image suggest is also being
communicated to the world?
Title: The handshake. Copyright Getty Images,
available from Education Image Gallery
(http://eig.edina.ac.uk)
Some Issues in Electronic
Communication

E-commerce E-mail

Use of Computers
in Communication

Teleconferencing The Internet and

and the World Wide
Videoconferencing Web
 E-Commerce
E-commerce is defined as “the sharing of
business information, maintaining business
relationships, and conducting business
transactions by means of
telecommunications networks.”

• On-Line Retail Sales

• Online recruiting.
• Collaborative planning.
E-mail Communication System
Benefits
• Inter-Business & Intra-Business
communication will become fast and
secure
• Cost of paper, printing and distributing the
mail / letters will be saved
• Orders from the superior manager will
reach instantly to the subordinate ensuring
immediate implementation
Teleconferencing and
Videoconferencing
• Teleconferencing :
permits a group of people to “confer”
simultaneously via telephone or electronic
mail.
• Videoconferencing :
Teleconferencing that also has the
capability to let participants see each other
over video screens.
A Model Video Conferencing Court
Benefits of Videoconferencing
Can improve work quality
Increase productivity
Reduce costs
Improves communication
Groups can meet more frequently
Critical meetings can be convened in
less time
More faculty and staff can be involved
The Internet and the World Wide
Web
• Corporate portals
Transmitting & Receiving
Systems
• Telephone
• Radio
• Television
• Microwave Communication
• Satellite Communication
Thanks & Query