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    M Pemasaran Sesi 1

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    Zenzen Arifin
    This document discusses the introduction to economics and marketing management. It explains that the goals of economics are to meet human needs and wants, which are unlimited, through limited resources. It then discusses business models and the external and internal factors that influence business environment analysis. Finally, it defines marketing management as a process of achieving organizational goals through cooperation, and defines the market as individuals or groups with demands, needs, purchasing power, and a willingness to spend, representing the tasks of marketing.

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    M Pemasaran Sesi 1

    Uploaded by

    Zenzen Arifin
    10 views20 pages
    This document discusses the introduction to economics and marketing management. It explains that the goals of economics are to meet human needs and wants, which are unlimited, through limited resources. It then discusses business models and the external and internal factors that influence business environment analysis. Finally, it defines marketing management as a process of achieving organizational goals through cooperation, and defines the market as individuals or groups with demands, needs, purchasing power, and a willingness to spend, representing the tasks of marketing.

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    This document discusses the introduction to economics and marketing management. It explains that the goals of economics are to meet human needs and wants, which are unlimited, through limited resources. It then discusses business models and the external and internal factors that influence business environment analysis. Finally, it defines marketing management as a process of achieving organizational goals through cooperation, and defines the market as individuals or groups with demands, needs, purchasing power, and a willingness to spend, representing the tasks of marketing.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    10 views20 pages

    M Pemasaran Sesi 1

    Uploaded by

    Zenzen Arifin
    This document discusses the introduction to economics and marketing management. It explains that the goals of economics are to meet human needs and wants, which are unlimited, through limited resources. It then discusses business models and the external and internal factors that influence business environment analysis. Finally, it defines marketing management as a process of achieving organizational goals through cooperation, and defines the market as individuals or groups with demands, needs, purchasing power, and a willingness to spend, representing the tasks of marketing.

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    of 20

    Manajemen Pemasaran

    Sesi 1
    Pengantar Ilmu Ekonomi

    Apa Tujuan Ilmu Ekonomi?


    Filosofi Ilmu Ekonomi

    Kebutuhan manusia tidak terbatas


    Filosofi Ilmu Ekonomi
    Kebutuhan manusia tidak terbatas ?

    Ada yang sanggup makan banyak?


    1 piring?
    5 piring?
    15 piring?
    Filosofi Ilmu Ekonomi
    Kebutuhan manusia tidak terbatas ?

    Ada yang mau tidur selamanya?


    Filosofi Ilmu Ekonomi

    Pemuas kebutuhan manusia terbatas


    Filosofi Ilmu Ekonomi

    Pemuas kebutuhan manusia terbatas?


    Filosofi Ilmu Ekonomi

    Artinya TIDAK LOGIS


    Ilmu Ekonomi
    • Makro Kebijakan

    • Mikro Perilaku Produsen


    Konsumen
    Harga
    Biaya
    Ilmu Ekonomi
    • Makro Kebijakan

    • Mikro Perilaku Produsen M. Pemasaran


    Konsumen
    Harga
    Biaya
    Pengantar Bisnis
    BUSINESS MODEL

    Management
    Business Business
    DATA Information INFO
    Environment Decision
    System
    BUSINESS MODEL

    Management
    Business Business
    DATA Information INFO
    Environment Decision
    System

    Eksternal Internal Hasil analisis lingkungan bisnis

    IFAS EFAS

    Strenght Weakness Opportunity Threats


    Fungsi Organisasi
    BUSINESS MODEL Keputusan
    Marketing
    Operation
    Finance
    Human Resource
    Management
    Business Business
    DATA Information INFO
    Environment Decision
    System

    Eksternal Internal Hasil analisis lingkungan bisnis

    IFAS EFAS

    Strenght Weakness Opportunity Threats


    MARKETING MANAGEMENT

    MANAJEMEN?
    MARKETING MANAGEMENT
    Manajemen?
    Proses mencapai tujuan dengan bekerja sama

    Profit
    Company Value Growth
    MARKETING MANAGEMENT
    Manajemen?
    Proses mencapai tujuan dengan bekerja sama

    Plan (Planning) Profit


    Do (Implementation) Company Value Growth
    Check (Control)
    MARKETING MANAGEMENT

    Market?
    MARKETING MANAGEMENT
    Market = Pasar

    Individu/Kelompok DEMAND
    +
    Kebutuhan/Keinginan
    +
    Daya Beli TUGAS MARKETING
    +
    Kemauan Membelanjakan Daya Beli
    MARKETING MANAGEMENT
    Marketing is a societal process by which
    individuals or groups obtain they needs
    or wants through creating, offering,
    and freely exchanging product of value
    with other
    MARKETING MANAGEMENT
    Tujuannya= Public Welfare
    Marketing is a societal process by which
    individuals or groups obtain they needs
    or wants through creating, offering,
    and frelly exchanging product of value
    with other

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