Interactive TV

TV Trends
iTV Core Concepts
iTV Applications
Presented by: iTV Technologies
Farid Meinköhn
iTV Revenue Models
iTV R&D
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 TV Trends

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 TV Trends - 1930 to 2010 …..
Television by 2010
Main milestone of the TV industry

1930 - 1980 1980 - 1995 1995 – 2005 2005 -… 2010 -…

Analogue Analogue Digital Digital Digital

Period
Public TV Commercial TV Multi-channel TV Personal TV Egocasting TV

Mission Inform Maximise

Cultivate Maximise Help viewer Help viewer
Statement audience thematic
Entertain find content participate
coverage

Key Production
Programming
Activities
Packaging
Content Guide
Immersion

Programs filling Thematic offers Guidance Cost optimisation

At stake Frequencies
& marketing & branding
control Broadcast rights Viewer inclusion

Source: Idate 2005

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 TV Trends - Actors needs
Digital TV Actors Chain

Producers Broadcasters Viewers

Thematic TV prod. tools

Enhancing productions with interactivity
Editors adapted to the TV programs
Playout TV convergence
Multi delivery & costs optimisation
Interactivity management
Additional revenues
Personal TV Experience
Empowerment & emotions sharing
TV anytime any where

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 iTV Core Concepts

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 iTV Core Concepts
What is Interactive TV?

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 iTV Core Concepts
What is Interactive?

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 iTV Core Concepts
What is Interactive?
 Advanced Electronic Program Guide (EPG)
 Buy-me-button (T-Commerce)
 Interactive Home Shopping (T-Commerce)
 Interactive Commercial (Personalised Ads)
 Interactive Entertainment (Quiz shows, reality
shows, documentaries, movies,, etc..)
 Interactive education (T-Leatning)
 Demographic Programming (Voting)

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 iTV Core Concepts
Interactive TV actors chain
Service-Delivery
Interface

Terminal
Content Provider Service Provider Network Operator
Manufacturer

Production-Service
Interface Delivery-Consumption
Interface

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 iTV Core Concepts
Content Providers
 Sports
 Games Shows, Talk Shows
 Childeren’s TV
 Reality TV
 Music, Fashion
 News, Documentaries
 Soaps
 Comedies
 Drama
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 iTV Core Concepts
Service Providers
 Generic TV channels (Free)
 Thematic TV channels (Subscription)
 Sports
 News
 Music
 Cartoons
 Movies
 Rose ..
TV Bundlers (Bouquets)

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 iTV Core Concepts
Networks Operators
 Terrestrial (Broadcast)
 Poor return channel
 Satellite (Broadcast)
 Expensive return channel
 Cable (Broadcast)
 Cost effective and operational return channel
 Telecom (Point-to-Point)
 Bandwidth limitation / saturation

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 iTV Core Concepts
Terminal Manufacturers
 Digital Receivers / Transmitters
 Digital TV sets
 Set-top boxes, Home Media Servers
 Mobile TV devices
 Smart cards
 Web servers
 iTV middleware
 Open TV
 Mediahighway
 Liberate
 DVB-MHP
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 iTV Core Concepts
Interactive TV infrastructure
Receiver
MPEG-2

Satellite
Cable Terrestrial
IDTV Terminal
View Screen
Interaction
Channel

Remote Control
Smart Card

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 iTV Core Concepts
Broadcast modes

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 iTV Core Concepts
Broadband modes

Categories of wired network

DSL (4MB to 150 MB) - Some cable networks

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 iTV Core Concepts
Broadcast standards

  ATSC DVB ISDB

Digitalização
MPEG-2 MPEG-2 MPEG-2
de Video

Digitalização
DOLBY AC-3 MPEG-2 ACC MPEG-2 AAC
de Áudio

Multiplexação MPEG MPEG MPEG

Transmissão Modulação Modulação Modulação

dos Sinais 8-VSB COFDM COFDM

Middleware DCAP ARIB ARIB

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 iTV Applications

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 iTV Applications
Microsoft TV

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Finance
 iTV Applications
Microsoft TV

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Weather
 iTV Applications
Microsoft TV

Sports
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 iTV Applications
Microsoft TV

VOD
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 iTV Applications
Microsoft TV

Chat
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 iTV Applications
Microsoft TV

E-Mail
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 iTV Applications
Microsoft TV

Web sites
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 iTV Applications
Microsoft TV

Games
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 iTV Applications
Microsoft TV

Music Clips
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 iTV Applications
Open TV

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 iTV Applications
Open TV

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 iTV Applications
Open TV

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 iTV Applications
Open TV

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 iTV Applications
Open TV

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 iTV Applications
Open TV

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 iTV Applications
Two Ways TV

BBC - Quiz show / voting: Test the Nation

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 iTV Applications
Two Ways TV

Channel4 – Fifteen to One: Quiz Show

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 iTV Applications
Two Ways TV

Channel4 – Big Brother: Voting (who stays!)

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 iTV Applications
Visionik iTV

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Chat
 iTV Applications
Visionik iTV

E-Mail / News
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 iTV Applications
Visionik iTV

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 iTV Applications
Visionik iTV

T-Commerce
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 iTV Applications
Visionik iTV

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Weather
 iTV Applications
Visiware

T-commerce: catalogue, order, pay, deliver

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 iTV Technologies

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 Global Set-Top Box Architecture
EPG – Weather – Sports – Info – Games
Applications Shopping – Banking – VOD – Etc.

API OpenTV – Mediahighway – Liberate – DVB MHP

System Software Middleware - Navigator - Virtual Machine

Software Operating System - Transport Protocols

System MPEG Processing – Graphics Rendering

Hardware CPU – RAM – HD – Cash – I/O Devices

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 Key open technologies / standards
 ATSC (Advanced TV Enhancement Forum – mostly US)
 DVB-HTML (Digital Video Broadcast - HyperText Markup
Language)
 DVB-MHP (Digital Video Broadcast – Multimedia Home
Platform)
 MPEG4 (Moving Picture Experts Group 4)

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 Key open techs / standards: ATVEF / ATSC

 What :
– Triggers in TV signals allowing links to content on the Web.
 Pros :
– Re-use existing technology and content.
 Contras :
– Difficult to achieve deterministic behavior with constrained
terminals .
– Very limited set of media unless you allow the use of plug-
ins.
– Badly integrated with the deployed MPEG-2 based digital TV
infrastructure.
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 Key open techs / standards: DVB-HTML
 What :
– Subset of HTML (XHTML) allowing development of
content applications.
 Pros :
– Fully compatible with existing Internet content.
– Uses subsets of CSS (Style Sheets) – XML – Scripts
 Contras :
– Reduced capabilities
– Very limited set of media.

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 Key open techs / standards: DVB-MHP
 What :
– Java APIs allowing development of content applications.
 Pros :
– Tightly integrated with the existing digital TV
infrastructure.
– Flexible and extensible platform (Java based).
 Contras :
– Difficult to perform conformance testing due to the
programmatic nature of the content.
– Very limited set of media.

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 Key open techs / standards: MPEG4
 What :
– Multimedia objects representation formats and APIs.
 Pros :
– Rich media including 2D and 3D scene description.
– Tightly integrated with the existing digital TV infrastructure.
– Conformance testing defined.
 Contras :
– Only few tools are available yet.

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 Key open techs / standards: Trend

ATVEF
ATVEF -> MPEG-4
on top of MPEG-2
Integration of HTML
in MPEG-4
MPEG-4

MPEG-4 content
in MHP Application

DVB-MHP

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 iTV Market & Revenue Models

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 iTV Market

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 iTV Market
ITV services editing revenues worldwide
(in billions euros)
38 billions

4,9 billions

source: Idate 2003

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 iTV Revenue models - B to C

Subscription

Pay per view Overcharged calls

Advertising

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 iTV R&D

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 iTV R&D
IMSATV setting
ti on
l Satellite Communica
Bidirectiona

Transportable Broadcast Fixed Broadcast Centre

l
e c tiona .
r m
Bidi llite Co Bidirectional
e
Sat Satellite Com.

SATMODE
(Home Interactive Satellite Syst)

Viewer immersion
in a TV programme

On Field In Studio
Set-Top Box
immersive TV production immersive TV production
and transmission and transmission
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 iTV R&D
IMSATV setting
Satellite Broadcast

w&
a l sho cation
e i
il m ed r w appl
F sho
ual ink
)
Virt ( sat l
TV el BBI
Filmed & VR c ha nn BBI
urn link
ahow content Set-top Box Ret link

Set-top Boxes
Web Server
ack Interac
n s/ fe e d b tive ch
annel
actio (c able, c
o axial)
nnel
Interactive cha
ax ia l)
(cable, co Users via set-top boxes
interacting together on a
same programme through the
Databases, structured data ITV Web server
User Virtual communities

Interactivity with the show center or with other viewers can be supported either by a satellite return
channel (BBI) or by a cable return channel or by a connection to coaxial networks.
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 iTV R&D
IMSATV setting

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 iTV R&D - IMSATV
TV Content iTV Thematic Production (here quiz show type)
TV Programs

RAMO Libraries

Immersive Objects

iTV Diffusion Viewer Immersive Participation

2

Multi-system Playout

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 iTV R&D - IMSATV
TV Content iTV Thematic Production (here magazine type)
TV Programs

1
RAMO Libraries

Immersive Objects

iTV Diffusion 2 Viewer Immersive Participation

Multi-system Playout

©
 iTV R&D - IMSATV
TV Content iTV Thematic Production (here magazine type)
TV Programs

1
RAMO Libraries

Immersive Objects

iTV Diffusion Viewer Immersive Participation

2

Multi-system Playout

©
 iTV R&D - IMSATV
TV Content iTV Thematic Production (here magazine type)
TV Programs

1
RAMO Libraries

Immersive Objects

iTV Diffusion Viewer Immersive Participation

2

Multi-system Playout

©
 iTV R&D - IMSATV
TV Content iTV Thematic Production (here magazine type)
TV Programs

1
RAMO Libraries

Immersive Objects

iTV Diffusion Viewer Immersive Participation

2

Multi-system Playout

©
 iTV R&D - IMSATV
RAMO : Reactive and Adaptive Multimedia Objects
(Immersive TV Core Libraries)

Added Value
Immersive TV Thematic Converging Personal
Components Production Tools 2 Playout System TV Client
(for Producers) (for Boadcasters) (for viewers)

for
3 5
1

4
Set-top Box

Current TV Market
Content & Magazine Quiz show

Infrastructure Satellite Terrestrial Mobile

Mobile Set

Movie Sports xDSL Cable Home Media Server

TV Programs Diffusion Infrastructure Terminal Infrastructure

©
 iTV R&D - IMSATV
IMSATV Authoring Tools

Virtual Scenes Maker IMSATV MHP Playout

Virtual Scenes Maker

2D/3D MHP Playout Components

2D/3D Virtual Avatars Maker MHP Playout Components
Objects Virtual Avatars Maker
Objects
Library
Library
Interactive Objects Maker 4
Interactive Objects Maker
IMSATV MHP Client
1 Client Application
Client Application
IMSATV Production Tools
Client Com Client System
Client Com Client System
Virtual Scenes Producer
Virtual Scenes Producer 6
MHP Middleware / OS
MHP Middleware / OS
Virtual Actors Producer
Virtual Actors Producer Set-top box hardware
Set-top box hardware
Virtual
Virtual Interactive Objects Producer
Scenes,
Scenes, Interactive Objects Producer 5
Actors
Actors 3
Models, Motion Producer IMSATV Application Server
Models, Motion Producer
Interactive Data Manager
Interactive
Objects, Timer Producer
Objects, Timer Producer
AV Interactions Handler
AV
Sequences Application
Sequences AV scenarios Producer Results Processor Application
AV scenarios Producer Results Processor Database
Database
Server Server
Virtual Application Producer Server Server
Virtual Application Producer Com System
Com System

©
 iTV R&D - IMSATV
Interfacing SATMODE - consumer « 2 way satellite » connectivity

 Main SATMODE advantages

– Very low cost mass-market all in one
solution
– Broadband DVB-S
– Return channel from 48 kbps to 128 kbps

 IMSATV Network layer

– Supporting DVB-S
– Supporting SATMODE
– Supporting wired return

©
 iTV R&D - IMSATV
SES
Satellite
50 TV Viewers
Broadcast
to test the IMSATV
applications over a
6 months period
(Sept 06 to Feb 07)

Application
Server

DVB-S +
SAT-RC DVB-S + DVB-S +
PSTN-RC DVB-S +
PSTN-RC
PSTN-RC

©
 iTV R&D – Up coming development
TV Content Thematic Production (movie / series) Broadcast

Multi-system

1 2

RAMO Objects

Viewer Immersion

Should I?
1 Confront
2 Leave
3 Call Alex
3

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 iTV R&D – Up coming development
TV Content Thematic Production (movie / series) Broadcast
Multi-system

1 5
2

RAMO Objects

Viewer Immersion

If you find the clue press OK

To page the book use < >

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 iTV R&D - RAMO concept
RAMO Concept: Reactive and Adaptive Multimedia Objects

RAMO MPEG7 Description Scheme RAMO MPEG7 processing chain

MPEG 7 data AV stream

RAMO DS IS-TV Content

RAMOS DS
States & Properties
States DS Properties DS
relations DS
Description Generation
Syntactic Semantic Syntactic Semantic
States DS States DS Properties DS Properties DS
MPEG7
Description
Syn. & Sem Syn. & Sem
relations DS relations DS
RAMO Processing tools
Syntactic: Physical and logical structure Semantic: meanings and events

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 iTV R&D - RAMO concept
RAMO Description Scheme

RAMO DS

RAMO States & Properties RAMO

States DS relations DS Properties DS

Sensorial Syn. & Sem Temporal & Events &

Processes DS Syn. & Sem
Representation DS relations DS Spatial DS Impacts DS
relations DS

Sensorial Cognitive Passive Active Internal External

Audio Visual Temporal Spatial
Processes Processes Events Events Impacts Impacts
DS DS DS DS
DS DS DS DS DS DS

Time Temporal
Sound Music Shape Color Texture Motion Localisation
Series Interpolation

Low level description schemes and descriptors

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 iTV R&D - RAMO concept

 Ice cream States

– Sensorial representation
• Solid state
– Ice cream solid shapes, textures, colors
• Liquid state
– Ice cream liquid shapes, textures, colors
– Temporal & spatial data
• Ice cream localisation vectors
• Ice cream time referential

 Ice cream Properties

– Processes (sensorial) – Events and impacts
• Melt process • Events (active)
– Shape, texture, color changes – Temperature: exposition duration & distance
• Freeze process – Collision: force, speed & surface
– Shape, texture, color changes • Events (passive)
• Friction process – Passed out: expiration date
– Shape, texture, color changes • Impact
– Internal: sensorial change
– External: thermo, sticking & ailing effects

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