FOOD TRUCK

Submitted By:
Pooja Sharma
Bhavya Mathur
Neha Bansal
Introduction

• Opportunity to introduce the Business name The

Highway Grill, where we serve Fast food items,
beverages, and other food stuff.
• Ensure hygienic food by collecting fresh elements,
We won’t sell readymade food.
 Objective
• To provide quality Fast food stuffs to the students and locality.
• To render an enlightening environment to enjoy food items.
• Increase our profit margin by providing best services to our
customers.
• To modify the menu and other services with the change in
consumer’s taste, market demand and competitor’s strategy.
Unique Service

• Service related Facilities We want to give all great facility to our

customers. Some of our given facilities are :
• Vacation gift package
• Special packages for students.

• Service Delivery Plan Our Food truck is an unique business. So we want

to make a great concern to our consumer. Because of that, we will directly
deliver our foods to our customers. We will accept online orders too and
deliver to their respective places.
Business Model Canvas
Value Proposition
•Hygienic food by collecting fresh elements.
•A broad range of food choices – suitable for a variety of ages

Customer Relationship
•Handling the customers order
•Managing the queue
•Providing best fresh stuff

Channels
•Print Media
•Social Media
•Direct delivering
Key Activities
• Managing food process
• Managing delivery and payment process
• Handling queries and concern of the customers
• Packaging and delivering of food items
• Acquiring customers and managing their orders

Key Partners
• Wholesale Grocery retailers
• Wholesale market for vegies

Key Resources
• Raw Materials
• Cooking staff
Customer Segment
• Families
• Adults and specially college/university going students
• Officials

 Cost Structure
• Salaries of Staff
• Legal licenses and other document cost

 Revenue Stream
• Advertising
• Number of Meal Sold
Product
• Drinks
• Burgers
• Pizza
• Desserts
• Quick Bites

Price
• Drinks: Rs 40-200
• Burgers: Rs 20-100
• Pizza: Rs 200-400
• Desserts: Rs 40-200
• Quick Bites: Rs 50-200
Place

Our business is located in a place having well network communication links

and have nearby universities, institutes and residential areas.
We are planning to start with Bharatpur, Rajasthan
in area NH – 21, JATOLI GHANA, Agra Rd, Bharatpur, Rajasthan 321001.

Promotion
• Newspaper
• Radio
• Social share marketing
• Social Proofing
• Event marketing
• Buy one get one free offer
• Marketing through competition
• Cause marketing
• WhatsApp marketing
Organizational Structure

Chief
Operating
Officer

Chef Accountant

Other
Cooking Cashier
services
 LICENSES

FIRE
FIRE NOC
NOC VEHICLE
VEHICLE
INSURAN
INSURAN
CE
CE
MUNICIPA
MUNICIPA
L
L RTO
RTO NOC
NOC
FSSAI CORPORA
CORPORA
TION
TION
 Cost of Service
Particulars Expenses per month (Rs.)

Labor cost (2 workers) 15000

Electricity 3000

Advertisement (newspaper ad) 5000

Raw materials per day (Rs. 2000) 60,000

per month (Rs. 2000*30)
Total 83,000

Truck price = Rs.3,00,000

Total customer served in a day = 100
If on an average, customer buys Rs. 50 snacks, then, (100*50)= Rs.5,000
Investment for a day = Rs.3000
Investment per month = (3000*30) = Rs. 90,000
Profit = (5,000- 3000) = Rs. 2000 per day
Profit per month ( Rs.2000*30) = Rs. 60,000
THANK YOU