PROFITABLE INCOME

STREAMS FOR HOME

STAGERS & REDESIGNER
Presented by:
Bridget King, CEO of Capti va Design Interior
Decorati ng & Home Staging
 Think
OUTSIDE THE
BOX
• You are taking this training session on
how to increase your revenue streams
because you are capable of providing
more than just one service to your
client base.
• It’s time to step outside your comfort
zone and level up!
AGENDA
• Review of Key Objectives & Critical Success
Factors.
• Top (5) things you need to know for a successful
business.
• Top (5) things to avoid.
• Top (5) things I wish I knew.
• Review Top (7) Revenue Streams to grow your
business.
• How to acquire and retain business.
• Track your progress
Question:
• Offering richly layered
• How do you stay competitive in
services will give you a
today’s marketplace?
competitive advantage
• It’s all about:
over
1. The services that you offer.
• other companies in your
2. The level of service that you
industry.
offer to your clients.
3. The value that you bring to your
client base.

Staying
It’s time to do a
Company Assessment COMPETITIVE
Review
KEY
OBJECTIVES &
CRITICAL
SUCCESS
• What makes your company unique.
FACTORS
• What makes company successful.
• Planning for growth
Top
5 THINGS TO
KNOW
1. Identify what you are good at, what you enjoy
doing.
2. Figure out what you will charge for your service.
3. Make sure you have systems in place to support
your growth.
4. Investigate if you will need additional insurance
coverage.
5. Assess how will you market these additional
services
Top
5 THINGS YOU
NEED TO AVOID
1. Significantly increased expenses to budget.
2. Unlicensed and/or uninsured trades that work with your
company.
3. Uneducated on the service that you will be offering. You
may need to take a course.
4. Inconsistent pricing, or offering your service discounted.
5. Improper time management. You don’t want other areas
of your
6. business to suffer because you have taken on too much.
Top
5 I WISH I
KNEW
1. Research, do your research to see what others in
that same space offer in pricing.
2. Mentorship, seek the advice of someone who
has the expertise in the service you wish to offer.
3. Start small, and build the service.
4. Get reviews from others and use a measuring
stick to help you get better.
5. Have fun and be creative. You offer the service
because you are interested in help people solve
a problem
Let’s Go!
REVENUE STREAMS | CRUSH
IT WITH CONSULTATIONS
1. Home Staging & Interior Redesign for
Occupied Homes
2. Yacht Staging
3. Shopping Services
4. Interior & Exterior Color Consultations
5. Healthcare Model Home Staging
6. Holiday Décor
7. Air BNB/Vacation Rental
BONUS: New Construction Finish Selections (Flooring,
window treatments, countertops etc
Home Staging &
AND INTERIOR
DESIGNING
It’s likely that you are offering one of these two services
or both.
• Vacant Home Staging
• Interior Redesign for Home Resale or Staged to Live
 Master
BEDROOM

BEFORE

AFTER
Yacht
STAGING
• Just like Staging a home, but staging a water vessel. How fun is
that!
• You’ll do a In-person Yacht Staging Consult.
• You will put together a list of items needed which is mostly soft
goods,
• bedding, accent pillows and throws along with accessories.
• For Boat Shows, fresh flowers will be required.
• You need to do your research boating, and understand the
terminology of a
• yacht such as the AFT.
• In many instances spaces are smaller than a house, so items will
need to be
• scaled appropriately.
• Be sure to watch YouTube videos on yacht staging and design
SHOPPING SERVICE
• Get PAID to shop for clients.
• Develop a shopping list for your Redesign, Design and Yacht
Staging jobs.
• Provide and Estimate for cost of goods and your hourly shopping.
• You can shop for the client or with the client
Color
ADDS IMPACT
• Offer interior and exterior color consultations to your clients.
• Familiarize yourself with color. You may need to take a course
to understand how color effects mood and style.
• Study Sherwin Williams, Benjamin Moore and Behr.
• Determine a rate by the hour or by the project.
• Provide a report of the color options for the project. You can
use Sherwin Williams using Color Snap Visualizer.
 Color
ADDS IMPACT

BEFORE

AFTER
Healthcare
MODEL HOME
STAGING
• Connect with Assisted Living and Memory Care facilities.
• Stage their model units.
• You can provide a “Refresh” to existing units, or you can
Stage a brand new unit and provide all new furnishings,
artwork and accessories.
• You will need to familiarize yourself with the requirements
for healthcare.

For example, they don’t use glass for furniture. Color

schemes have to be coordinated with the overall look
of the facility. Flooring will typically be carpet of
luxury vinyl (non-slip products)
Holiday
DÉCOR & DESIGN
• Do you love decorating for the holidays?
• If you do, you should offer this service to your clientele.
• Book a Holiday Décor Consultation to preview the
Christmas Tree and Home Décor.
• Charge an hourly fee to decorate the home and Christmas
Tree or you can charge by the project.
• You can decorate the Christmas Tree, Fireplace Mantel
and Staircase.
• Exterior Lighting & Décor
Air
BNB/VACATION
RENTAL
• Prepare properties for the purpose of rental to vacationers, or short-term renters.
• Provide furniture, artwork, accessories and kitchenware’s.
• You can take the course and receive your designation
NEXT STEPS
• Make a list of the service offerings that you are good at.
• Make a list of the services that you would be interested in
adding to your portfolio.
• Price the addition of your services accordingly.
• Try adding it by promoting the service online and to your
existing clients.
• Track your results
YOU GOT THIS!
• You can do this, if you want to do it.
• You can increase your revenue stream if you are ready to
put the time and work into it.
• Your passion and your interests can make you money
 Let’s stay connected.
Find me and Follow me on the following
social media platforms:
954.205.6555 |baking@captivahomedesign.com | www.captivahomedesign.com

/Captivadesign