SHARKS

meeting
Key Factors
That Lead To
Successful
Startup
Meeting
objectives
Business
Idea Team Model

Models helps you make your

points clearer Funding
Timing
…it’s hot …it’s cold
 01 Idea
Importance of idea and how to have a good idea

Shark My Tran
A good idea is like a seed.

You need an idea before

you can do anything.
Startup begins when they identify an
issue that has to be solved

Suggestion: Carry an idea notebook

with you at all times.

We come up with new

ideas or expand on old
ones:
the ability to develop a
business idea that could
become the next big thing.
 If you don't already have an idea, start
thinking about the challenges

find a solution that will work for the

majority of people
Question: We know that idea is important and
beneficial to the road of successful startups.
However it also has drawbacks. So what are
drawbacks or disadvantage of ideas?
Drawbacks
Idea can be passive

Distinguish between the great from the

good
as well as the good from the bad.

An idea has inherent power

Learn to control them.
Don't limit your thoughts
 To sum up, the power of the founder's idea is just a
minor element of how things may turn out

EX: Google’s core idea is an interactive

web search
But because the plan, execution and
timing of Google's founder were
superior
02 TEAM
Successful startups need successful teams

Shark Mai Pham

 the team is responsible for understanding and carrying out
the founder's vision

The quality of the team determines how successfully

and quickly leader may advance and achieve
venturer invest a company based on not only business plans, but also the core
team

fellowship among the team also determine

the success or failure of the business
“When entrepreneurs use the term business model, they often
mean “how the business earns money”
03 BUSINESS
MODEL
Question: Which factors do you think that
needed to be considered before making a
business model?

Shark Mai Van

 How Do You Decide Which Business Model To
Adopt? 

Your Target Market  Research your target market

The Competition   who you’ll have to face off against

 Then think about what is it you can do better?
 What will make your business stand out?
 steer clear of oversaturated markets
 How Do You Decide Which Business Model To
Adopt? 

Potential Customers  Think about WHO exactly is it that you want to serve.
{What are their demographics, interests, major problems they’re facing, their life-long goals? }

Revenue Streams   Don’t just focus on selling one product or service.

 Explore all your different options and try to bring in money from
multiple streams. 
 What Is The Value You Bring To The Market?  
 Customers are the lifeblood of every business  their
wants and needs have to be at the very center of your business

 Always aim to give MASSIVE value for the price you’re

asking
 04 Timing
biggest reason why startups succeed or fail

Shark Quyen Tran

 Timing is everything in business.

Question: I would like to know your opinion about why timing

is so important?

If your idea comes too early and consumers

aren’t ready for it

Imagine a business where

everything else is perfect

If your idea comes too late and there are already

a number of different competitors
  It is merely a function of finding the right balance
between supply and demand

Timing is recognizing which ideas are ready to

be explored
 Most people think timing is just like luck. It isn’t

Ways to
identify the
right timing

Determine whether
Ask whether your you can pivot or
Make time for business idea is in change the idea
growth demand slightly to meet the
new demand
 05 Funding
To start your business   right timing, team, idea, business model

To grow the business in long term   ability to obtain funding

Shark Ngoc Le
OWN CAPITAL

Raising startup
funding is never easy
BORROWING
MONEY
 The bigger challenge: It is much harder to
raise fund than it was in the past

 because there are far too many startups

nowadays  fierce competition
Question: An investor really focused on spending
the capital to invest in a startup project. Can
anyone show me how to know if a startup
founder is using the capital in the right way?
Investors are setting higher criteria

Why?

ensure that their money that has a

promising future.
Competing with thousands or even
more startup founders

you need to  play your cards right

 do different things differently
 Three key options to obtain startup
funding:

 Angel capital
 Crowd funding
 Venture capitalists
 Angel Capital

• individuals
• invest in a startup or early-stage
companies
• exchange for an equity ownership
interest
 Crowfunding

• Through multiple funders

• via popular crowd funding websites
• help a company  raise startup funding
promote its products or services.
 Venture capitalists

invest in startups that:

 pursuing big opportunities with high growth
potential
 has already solid foundations
 Consider many factors and
know how to balance them.

Failure is inevitable, but only

then will you become
successful.
PROJECT 1:
PETS.COM
Insight: an online retailer offers a broad product
selection and expert advise, gives consumers with
the best possible care.

Philosophy: one-stop shop for pet supplies

Slogan: “because pets can’t drive.” 

Prize: selling products at a lower price than other

competitors
Marketing: 
massive advertising campaign, TV commercials,
intense online, print, television and radio
advertising, advertising event
Operation team:
luring executives from other companies
Source of revenue-generation: 
online pet market 
selling sock puppet mascots in retail stores.
stock exchange listing
Massive advertising campaign link:
https://youtu.be/nXHrlm5Nk5w
Business strategies:
huge variety of product offerings 
abundant editorial advice
extended brand offline
acquire competitor
animal health insurance
big sales, online coupons, and deep discounts
Sock puppet merchandising

Next Target: become the leading online pet

store
Funding: 900m USD
FINAL INVESTMENT DECISION
 Comment and Decision
Shark My Tran: The idea was prevalent
Do not invest
 They have to make your startup different from others

Shark Mai Pham:   teamwork is not really effective

 your crew lacks smooth coordination between the Do not invest
processes
 Your team also does not have short-term plans
 team members need to have a strong sense of belonging
to the group

Shark Mai Van:  Can not flourish in the future

 The biggest hole is that you compete with a unique Do not invest
positioning strategy but instead decided to compete with low prices just
like its competitors.
 Comment and Decision

Shark Quyen Tran:  You move too soon

 so many competitors offering the same products and Do not invest
services
 assumed that more people would buy pet supplies

Shark Ngoc Le:  You are too strong of a focus on market share instead of
gaining profits
 You went to the public too soon and spent money too quickly
 Too excessive spending on marketing and advertising
Do not invest
PROJECT 2:
XIAOMI
Insight: majority population is middle class, good
quality - affordable price
Philosophy of Xiaomi: “Innovation for
everyone”

Price:
Razor - razor blade pricing strategy 
Focus on low-cost smartphone segment
 Marketing: Advertising through word-of-mouth

Chinese smartphone market share in price range between 100 and 150 U.S dollars as of Q4 2016, by vendor
Source: Statista
Operation team: 
 Recruit talents from premiere technology firms
 Two departments: focus on young talent +
increase the efficiency of each department.
 Competent community managers
 Good work environment & culture
 Business model:
Source of revenue-generation Business strategies

Autonomy in Processors Design

 Internet of Things (IoT) and lifestyle products
 Mid-range Dominance
 Smartphones
 Quality Services
 Internet services
 Innovation not only in Technology, but
 Miscellaneous services and products
Business also
 Customer Centricity
Next target: Vietnam market (similar market
characteristics to China & India)

Funding: 500 milions USD

FINAL INVESTMENT DECISION
 Comment and Decision
Shark My Tran:  the insight that the majority of people love “good Offer $100M for
quality but at a low price” 21% of your
 not only affordable but also accessible to everyone
company.
 the idea of a product's name also makes your brand outstanding

Offer $100M
Shark Mai Pham:  Your team have a clear Brand Positioning
for 20% of
Strategy your company.
   I think your crew also have strong connection
 Members understand their purpose and share their goals

Shark Mai Van:  still stands out with competitive pricing Offer you
$100M for
 helps VietNamese approach to modern
10% of your
technology
company.
 Comment and Decision
Shark Quyen Tran:  were several large companies back in 2011
Offer $100M
 this industry was enormously competitive as well as challenging
for 15% of
 met the demand of using phones from the Chinese
your
 chosen a good timing to expand their operation to India.
company.

Shark Ngoc Le:  the project has significantly invested in

technology-enabled products
 allowed you to mitigate the drop in sales Offer $100M for
 already has a solid foundation and ahead steps 15% of your
for the project. company.
THANK FOR LISTENING!

ANY QUESTION?
WINX GROUP

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