“CHOLERA : CAMPAIGN”

Presented by:
Deepika Acharya
Rajshree Chavan
Bhumika Kosambia
Aarti Paradkar
Amita Vasu
PROGRAMME GOALS

 Awareness

 Treatment
TARGET CUSTOMERS
 Rural people of cholera affected area in
Orissa

 REASON:
SPREAD OF CHOLERA
 poor sanitation
 unhygienic living conditions
 contaminated drinking sources

 characterized by profuse watery diarrhea,

vomiting, and leg cramps
WORK PLAN

 Campaign Management Unit (CMU)

 Total Sanitation Campaign (TSC)

 Awareness Raising and Information

Exchange
IMMEDIATE NEEDS
 • Intensify hygiene promotion and awareness campaigns;
 • Essential drugs such as ORS, supplies and equipment (cholera beds,
buckets, spray pumps, linen for patinets, hand washing basins) for
proper case management at Cholera Treatment
 Centres;
 • Additional health workers to handle expanding CTCs
 • Training of community health volunteers and participatory health
and hygiene educators on hygiene promotion;
 • Pre-positioning cholera kits in cholera prone areas.
 • Logistics and transport assistance to government and/or municipal
health staff to respond to
 disease outbreaks;
 • Wet feeding for patients and health staff at CTCs
 • Capacity-building of community-level health cadres within MVP
communities to improve early
 detection and active case finding;
 • Address the immediate need for potable water and sanitation
facilities in affected areas.
 India
 In September and October, a mass media campaign was held in
India with the support of Sachin Tendulkar and Yuvraj Singh,
two hugely popular cricket celebrities.
 Almost 1 million school teachers received training courses to
execute the campaign and to reach out to about 100 million
school children. Materials developed included: posters, teacher
training module on handwashing, pamphlet with pledge for
students, TV spots and radio jingles, all including 25 seconds
central song on the 5 steps for correct handwashing.
 The concerned ministers at national and state levels launched
the campaign on 15th October by participating in the
handwashing activities with children in rural schools. Activities
in schools included: children pledging towards hygiene,
organized handwashing games and washing hands in a giant
waterfall.
PREVENTION IS BETTER THAN
CURE

 information about the disease

 Hygiene Promotion
 Sanitization exercises
 interactive and photograph sessions
 benefits of a hygienic lifestyle

 At public water points:

Handing out free Aquatab purification
tablets
PREVENTIVE MEASURES:

 Hygienic disposal of human faeces

 Adequate supply of safe drinking water
 Good food hygiene
 Cooking the food thoroughly & eating it
hot
 Avoid raw vegetables unless peeled
PREVENTIVE MEASURES:

 Sterilization: Boiling, filtering, and

chlorination of water before use
 Fish, particularly shellfish taken from
contaminated water and eaten raw or
insufficiently cooked
 Boil or pasteurization of the milk.
 hygiene promotion cards

 Mobile vans
 Emergency contact numbers
 Hygiene strategies
 These are examples of the inclusive, practical and
appropriate strategies used to promote good hygiene
practices:
Local heath motivators
 Community members are recruited to promote key
hygiene practices to their friends and neighbors.
Women are often recruited in these roles as they are
most affected by water and
sanitation issues. By receiving training and taking on
an important role they also strengthen their status
within their community.

.
 Children and schools
 Children are taught good hygiene messages in schools
through
songs, games and drama.
 A hygiene education mural on a school latrine block in
India.
 Credit: WaterAid / Somesh
 This is done because children are more open to
discussing and changing hygiene habits than adults.
When children learn the importance of good hygiene
practices they are encouraged to pass these on to their
families and friends, extending the benefits long into
the future.

Community-wide activities
 These can include practical demonstrations
of hygiene practices, drama performances,
radio and puppet shows, videos, picture
books and cards, and health rallies. Once
hygiene education has begun it is crucial that
it continues. All the methods
described here are community-led and
designed to bring about
sustainable behavior change
TREATMENT…

 simply and successfully treated by oral

rehydration solution
 Severe cases : intravenous fluid replacement
 Awareness regarding vaccination
EXPECTED OUTCOME

 Produce long-lasting immunity

 Be compatible with the Expanded Program
on Immunization
 Be able to produce immunity rapidly,
ideally after one dose, to be useful in
epidemics
TELCO