English for Written

Business
Communication
(EWBC)

WEEK 11
Do you know the differences between
them in the context of looking for
investors?
– A PITCHDECK
– A BUSINESS PLAN
– A BUSINESS PROPOSAL

Discuss the differences with your group within 10 minutes in

breakout rooms! Send me the result of your discussion via a
private chat (WA)! Don’t forget to mention the info of your group!
A PITCHDECK
– Used for a business presentation in the first meeting with a prospective investor
– A simple version of a business plan
– It is in the form of a PPT so the content should be in points, not sentences since
it functions for a presentation

**However, it depends on the company culture whether they ask for a 3/5/7-
minute presentation in the form of a pitchdeck or a detailed info about your
company in a business plan. Sometimes, the prospective investor asked them both
or one of them.
A BUSINESS PLAN
– If the prospective investor is interested in your business and wants to look at
your company’s goals and how to achieve that goals, you will be asked for a
business plan in the second meeting.
– A detailed version of your company’s plan in the form of a formal written
document
Components of a business plan
1. Title page
2. Table of contents
3. Executive Summary (a company description)
4. Products/Services
5. Market Analysis
6. Marketing plan
7. Operation plan
8. Financial Plan
9. Management (The Team)
A BUSINESS PROPOSAL
– After the investor understands your goals and plans, you can explain what you
need from that investor through a business proposal in the next meeting.
– WHAT DO YOU NEED?
 FUNDING  an investment proposal (venture capital), a grant proposal (governemnt
agencies/sposoring organizations)
 MARKETING  a sales proposal
 EQUIPMENTS
 Etc.
Components of a business proposal
1. Title page
2. Table of contents
3. Executive Summary
4. Introduction (statement of the problems; objectives/purposes)
5. The proposed plan
6. Budget/timeline/personnel
7. Conclusion (the benefits & advantages of your proposed plan)
WHAT TO DO TODAY?
OUR GOALS:
1. Revise the components of your business plan so we have the
same structure!
2. Revise your executive summary!
3. Do it with your own groups in breakoutrooms and go to the main
room whenever you are ready!
Components of a business plan
1. Title page
2. Table of contents
3. Executive Summary (a company description)
4. Products/Services
5. Market Analysis
6. Marketing plan
7. Operation plan
8. Financial Plan
9. Management (The Team)
Executive Summary
• An executive summary is the overview of your entire business plan and should
succinctly highlight the most important parts of the plan (Schooley, 2020)

• The information in an executive summary includes:

 quick notes, a brief description of your business (who you are and what you are offering,
vission, mission)

 A more detailed description of your business (who you are and what you are offering to
solve the existing problems)

 WHAT you are requesting from the readers of your plan? A funding or other resources
needed?
 This is an example of a
business proposal requesting a
funding
Quick notes on the location of your
business, when it was founded, the
founder, the audience, the size.

Who you are/ what you are

offering

The aims
WHAT DO YOU NEED from investor?
Help for funding? Marketing?
Equipments?

You can adjust the descriptions to

match the condition of your company!
It is just an example!