A Business plan with of a canned coffee named

“Coffento” using online platform

TEAM-A

SHEIKH ABDULLAH AL KAOSAR 2021-1-91-021

MD. ARBAB HOSSAIN 2019-2-95-093 MD. KHAIRUL BASHAR 2020-3-91-026

REZWANA AFROSE 2020-3-95-084 MD. MASUD HASAN SAZIB 2020-3-95-040

IMDADUL HAQUE RAKIB 2020-1-95-087 WASIO AHMED 2020-3-95-023

INTRODUCTION

Coffento

Objective Key to Success

Mission Statement

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PROJECT OVERVIEW
Description of
Business

Company
Services Ownership/Lega
l Entity

Suppliers Location

Hours of
Legal Form
Operation

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OPERATION & PRODUCTION PROCESS
Start-Up/Acquisition
Start-Up/Acquisition
Manufacturing
Manufacturing Management
Management Financial
Financial Management
Management Summary
Summary

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PRODUCT OFFERING
Our canned coffee first, we have to
introduce our product. We have to work on
the process because our product in needed
for them in the place of regular coffee.
For creating a new market and market
offering we have to focus its benefits and
at the same with the promotional works.
Like-
 Its ready to drinks,
 Reasonable price,
 100% halal, best quality,
 Health benefits.

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MARKETING SUMMARY

Marketing Marketing Market Market

Need Trend Growth Description

Data Analysis and Implementation

Collection Interpretation of Result

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SWOT ANALYSIS
• Product and its Quality • Online Service
• Expertly Design Packaging • Market Expansion

Strength Opportunities

Weakness Threats

• Limited Service • Intense Competition

• Lack of places • Price Volatility

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MARKET SEGMENTATION
Target Market: . Bangladesh has
been ranked 111th within the group
of 140 countries in terms of
aggregate coffee consumption, 20
places above the position the
country was placed in 10 years ago.
• Demographic
• Geographic
• Psychographic

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COMPETITOR ANALYSIS
In Bangladesh there are no local
company exist in the market but there Responsive
Anticipativ
Creative
e
are some multinational companies like Marketing: Marketer
Marketing
NESCAFE,MACCOFFEE,FAPICHIN
NO etc.

Pricing

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ADVERTISING AND PROMOTION

Instagram

Youtube
Market
Positioning
Google
Display

Facebook In App
Marketing

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CONCLUSION

As a start up company, we would like to start from scratch and most cost-effective way but
promoting in right channels to reach our potential TG to make them consider of trials. Our
entire purpose is to be an online based brand where a customer can get a coffee whenever
they want rather than going to outlets.

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