2.

RESEARCH METHODOLOGY
2.1 Research Objective:
Primary objective
• To make New Customer (retailer) for Coca Cola Company.
 
Secondary objective
• To know the retailers perception towards Coca Cola.
• To study the distribution system of Coca cola.
• To know the merchandising at Coca Cola.
• To try to solve the problem of retailer by knowing their problems..
• To understand the RED strategy.
• To understand the manufacturing process of coca cola.

2.2 Scope of the study

• This report is limited to survey area in Ahmadabad-Aadalaj, New C.G.Road,
Motera, I.O.C Road, Chandkheda, D.Cabin and Jantanagar.
2.3 Research plan:
Type of Research: Descriptive
Data collection:
Primary data collected: Personal interview, Questionnaires
Secondary data collected: Company’s website, Company’s magazine, Internet
Research instruments: Personal Interview, Observation, Survey

2.4 Sample design:

Sample size: 345
Sampling type: Convenient
Sampling tool for collecting information: Personal Interview, Observation

2.5 Data Analysis

Tools: SWOT Analysis, Porter’s five force model.

2.6 Limitations
Surveying requires special skills, sending the questionnaire at dealership may bias the
respondent.
Non-cooperative approach and rude behavior of some of the respondents.
Personal experiences and biases are there.
This report is purely limited to retailer’s perspective.