TOP 10 Brands of year 2009

Pakistan

Presented To : Sir Imran Mir

Presented By: Hafiz Muhammad Tahir

 Surf Excel
Strengths
Enjoying economies of scale
Good will in the market
Strong financial position
Surf has become the generic
name in detergents
 Surf Excel
 Weakness
 Huge inventory stocks of raw material
 Weak spending on “R & D”
 Internal operating problems
 Surf Excel
 Opportunities
 Rapid market growth
 Changing customers needs & wants as life
style change
 To create relation with society on the social
marketing basis
 Pakistan peoples moves from soap to detergent
 Surf Excel
 Threats
 There is very tough competition in detergents
markets
 Low profit margins
 Smuggled brands of CHINA
 New competition in the market
 Surf Excel
 Surf Excel having a market share of 32% in Pakistan
 Surf excel has a storng brand equity and brand name
 Have imperasive and successive advertising
 POP that is a detergent
 Surf Excel has varity , quality and a well brand name
 Has a good distribution channel
 Surf excel spends a lot on its sales promotion and on
advertising
 Ufone
 Strengths
 Ufone has network coverage in more than 750 cities, towns and across all
major
 highways of the country.
 Ufone provides International Roaming facility with more than 150
international
 operators across 79 countries.
 Ufone is proud to have an efficient and friendly customer service through 21
 company-owned Sales & Customer Service Centers and nearly 250
franchisees
 across the country.
 Ufone has always believed in a solid commitment to growth, security and
 reliability. Therefore, Ufone has always balanced its expansion efforts and
quality
 of service
 Ufone
 Weaknesses
 It has many franchises in the whole country but as its customers are
increasing
 day by day so its present franchises are not enough to fulfill the needs of it
 customers.
 U fone also face problems and its network get jammed on special
occasions like
 Eid, Christmas, New year etc
 U fone has the problem of voice quality. Though its coverage area is vast
and it
 covers more than 750 towns and cities in Pakistan but the voice quality is
not as
 good as it should be.
 Ufone
 OPPORTUNITIES
 -U fone could develop some new and innovative
services to attract customers and
 some of the suggestions are as under which will help
them to increase their
 revenues:
 -It should introduced International SMS packages like
local SMS. Already U fone is offering lowest
International SMS rates but if they introduce some
package like this it will get lots and lots of success
 Ufone
 Threats
 The boosting customer base of Warid and
Zong is also a big threat for Ufone
 The decreasing economy rate and instability of
Pakistan is a big threat for all businesses in
Pakistan including Ufone
 Ufone
 Ufone offers may packages.
 The very important reason of Ufone success is
its advertising in a unique style and spending a
huge amount on advertisng.
 Has brand loyality and higher brand equity.
 Points of parity is that it is a cellular company.
 Points of Difference is that it has lower call
rates and special sms packages.
 Mountain Dew
 STRENGTH
 Demand of Mountain Dew is more than its
 competitors.
 Company has a very established name and a
 good reputation.
 Mountain market share is increasing with
 great rate than its competitors.
 Mountain Dew
 WEAKNESSES
Mountain Dew does not offer any sort of
incentive or discount to its retailers.
Mountain Dew target only young customers in
their promotions.
 Mountain Dew
OPPORTUNITIES
Company may start entering rural areas
also.
Cola drinks are not good for the health so
the awareness level of the people is in
creasing which is a big threat to the
company
 Mountain Dew
 THREATS
 The main competitor of the company is
 the Sprite and Sprite 3G.
 At the local level, Mountain Dew has a very
strong competition with different type of cola
and non cola products.
 Mountain Dew
 Total annual sale of soft drink in Pakistan 120
million
Pepsi annual sales in Pakistan 75 million
Market share of Pepsi 65%
Market share of Mountain Dew is 22.1% (30%
within Company)
 Has brand loyalty and high brand equity.
 POP: it is a soft drink
 Pepsi
 The market in Pakistan is surely dominated by
Pepsi. It has proves itself to be the No.1 soft
drink in Pakistan. Compared with other Cola
in the market, it is a bit sweeter In Pakistan,
Pepsi enjoys 65% of the market share where as
the coke just has 20% markets share
 Pepsi
 Country of origin: USA
 STRENGTH
 Demand of Pepsi is more than its competitors.
 Company has a very established name and a
good reputation.
 Pepsi has large market share than its
competitors
 Pepsi
 WEAKNESSES
 Pepsi does not offer any sort of incentive or
discount to its retailers.
 Pepsi target only young customers in their
promotions
 Pepsi
 OPPORTUNITIES
 Company may start entering rural areas also.
 The company may also diversify its business
in some other potential business
 Pepsi
 THREATS
 The main competitor of the company is the
Coca Cola.
 At the international level, Pepsi has a very
strong competition with Coke. Coke has
started its advertisements more effectively to
increase their demand and it is a very strong
threat for Pepsi
 Pepsi
 Pepsi has high Brand Equity and Brand
Loyality.
 It has strong Distribution Channel in Pakistan.
 Pepsi use several Celebrities and National
Heros in their Advertisements.
 Coca Cola
 Coca cola has a strong brand name.
 Strengths

STRONG MUTINATIONAL
EMINENT BRAND NAME
QUALITY OF PRODUCT
 WEAKNESSES

DISSATISFACTION AMONG STAFF

MOTIVATIONAL FACTORS
LESS AVAILIBIT
 Coca Cola
 OPPORTUNITIES
 Coca-Cola can secure new dealers and buyers
of its product as still large part of the country
is still devoid of its products. It can promote its
products in the younger generation by
targeting the new outlets
 Coca Cola
 Threats
 FAKE PRODUCTS

 COMPETITOR’S SCHEMES

Coca Cola has a strong brand name and has high

brand equity.
Country of Origin: USA
 Head and Shoulder
 Head & Shoulders is the world's leading Anti
Dandruff shampoo. In Pakistan, H&S has a
65% market share of Anti Dandruff shampoo
segment.
 PODs of Head and shoulder is that it is a Anti-
Dandruff shampoo.
 Celebrity endorsement
 Country of origin USA
 Nokia
 Strengths
 Durability
•Long battery life
•User friendly
•Global Expansion
•Brand loyalty
 Weakness
 Low voice quality
 •Less stylish
 Nokia
 Opportunities
 Mobiles with computer window
 •New growth markets
•Other hand held devices
 Threat
 China mobiles and many other operators are
globally selling their own brands of phone.
 Nokia
 Nokia has very high Brand Loyalty and High
Brand Equity.
 Country of origin: Finland
 Samsung Mobiles
 Samsung has created a strong brand around
innovation, cutting edge technology and world
class design. True to its brand image, Samsung
resorted to a design competition to excite
customers and involve the brand's community
 Samsung Mobiles
 REASONS FOR MORE SALES
 Price

 Quality

 Service

 Advertisement

 Style

Country of origin: South Korea

 Fair and Lovely
 Fair & Lovely, is one of the most trusted
brand
 Fair & Lovely brand is World's first and
largest Fairness cream brand with a presence
in 40 countries and a value of around Rs. 6
billion.
 Fair and Lovely
 Weakness:
 Presence of several competitors with the same
product line
 Opportunity:
 Extending the equity of its leading fairness
cream brand "Fair & Lovely" to a premium
Fair & Lovely soap.
 Fair and Lovely
 Threat:
 Challenges to deal with competition and
consumer choice and buying behaviour
 There are several existing competitors in the
market with the same product category
 Fair and Lovely has high brand equity and
brand loyality.
 Pantene Pro V
 Pantene is a brand of hair care products
owned by Procter & Gamble.
 The brand's best-known product is the
conditioning shampoo Pantene Pro-V. The
brand name stands for Pantene Pro-Vitamin
 Country of origin : Switzerland
 Has high brand equity.
Thanks