Swissair was a Swiss airline founded in 1931 that grew to become one of the top 20 airlines globally by 1990. It focused on high-quality service for business travelers on international routes using a hub-and-spoke system. However, rising costs and increased competition led to financial difficulties and Swissair ceased operations in 2002, becoming Swiss International Air Lines.
Swissair was a Swiss airline founded in 1931 that grew to become one of the top 20 airlines globally by 1990. It focused on high-quality service for business travelers on international routes using a hub-and-spoke system. However, rising costs and increased competition led to financial difficulties and Swissair ceased operations in 2002, becoming Swiss International Air Lines.
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Swissair was a Swiss airline founded in 1931 that grew to become one of the top 20 airlines globally by 1990. It focused on high-quality service for business travelers on international routes using a hub-and-spoke system. However, rising costs and increased competition led to financial difficulties and Swissair ceased operations in 2002, becoming Swiss International Air Lines.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPTX, PDF, TXT or read online from Scribd
á Founded in 1931 to serve mainly central European Locations á 1949- It became National Career á 1970- Started Operation to other locations( South Africa, South America and Asia) á 1990- Among Top 20 Airlines á 2002- Ceased the operation and it became Swiss International
á Started with only European Countries
á Product Line - Coach , Economy , Business and First Class á Attracted only to Business Travelers á Premium Pricing á Guaranteed Quality á Different type of unique services on board to attract customers á More passenger on Business Class á Third Party Services ( Maintenance and Kitchens) 6
á ÿigher Wages and Operating Cost
á More Employee centric á Primary cost- Aircrafts á Secondary cost includes salary and wages á ÿeavily Invested in CRS(Computer Reservation Systems named- Traviswisss, Apollo, Galileo) | |
á IATA- 157 Members in 1989 á 25 % Flew Internationally á Growing at the rate of around 10 % á Deregulation in 1990 á Aviation Service Agreement (ASA)- Appropriate Fares á Right to DzCabotagedz to protect domestic airlines á Leverage in Government Negotiations |
á Major portion Ȃ Labour , Fuel , Maintenance, á Purchased local Repair Capacity á Role of Travel Agents á Development of Different CRS á Co- ÿosting á Global Expansions á Dzÿub and Spokedz route system- Using Airports as central hubs 6
á Air France á Deustche Luftansa á British Airways á KLM Royal Dutch á Interline Cooperation á 1992 Fears- EC Cabotage
á Checklist of 85 Strength and Weaknesses
á Global Alliance - Delta Airlines - Singapore International Airlines á Trilateral Venture á The European Quality Alliances 6