INSTITUTIONAL TRAINING

SAMSUNG INDIA COMPANY

 INTORDUCTION
Company Background: Samsung is a South Korean multinational company
those starting its business as a small trading company and right now becoming
world largest corporation. The company deals with its business in several
sectors such as advance technology, finance, petrochemical, semiconductors,
plant construction, skyscraper, medicine, fashion, hotels, chemical and others.
The company was established in 1969 in Suwon, South Korea and known
globally for its electronic products (Kelly, 2011). The company is manufacturing
several latest technologies, electronic appliances such as mobile phones,
tablets, laptops, TVs, refrigerators, air conditioners, washers and other
products. The company runs its operations and sales its products in 61
countries with approx 160,000 employees in all over the world (SAMSUNG,
2014). Moreover, the company acquired the position of the world biggest IT
maker in 2009 by beating the Hewlett-Packard (HP) previous leader. Its sales
revenue in the segment of LCD and LED is the highest in the world.
Furthermore, Samsung also becomes world leader in the segment of tablets,
mobile phones and gadgets.
Samsung was founded by Lee Byung-chul in 1938 as a 
trading company
Over the next three decades, the group diversified
into areas including food processing, textiles,
insurance, securities, and retail. Samsung entered
the electronics industry in the late 1960s and the
construction and shipbuilding industries in the
mid-1970s; these areas would drive its subsequent
growth.
following Lee's death in 1987, Samsung was separated
into five business groups – Samsung
Group, Shinsegae Group, CJ Group and Hansol Group,
and Joongang Group.
Notable Samsung industrial affiliates
include Samsung Electronics (the world's
largest information technology company, 
consumer electronics maker and chipmaker
 measured by 2017 revenues),[5][6] 
Samsung Heavy Industries (the world's 2nd
largest shipbuilder measured by 2010
revenues),[7] and Samsung Engineering and 
Samsung C&T Corporation (respectively the
world's 13th and 36th largest construction
companies).
 Other notable subsidiaries include 
Samsung Life Insurance (the world's 14th largest life
insurance company),[9] Samsung Everland (operator of 
Everland Resort, the oldest theme park in South Korea)
[10]
 and Cheil Worldwide (the world's 15th largest
advertising agency, as measured by 2012 revenues).

Etymology
According to Samsung's founder, the meaning of the 
Korean hanja word Samsung ( 三星) is "three stars". The
word "three" represents something "big, numerous and
powerful",[13] while "stars" means everlasting or eternal,
like stars in the sky.
 OBJECTIVES OF TRAINING
• The objective of training is to develop specific
and useful knowledge, skills and techniques.

• It is intended to prepare people to carry out

predetermined tasks in well-defined job
contexts.
• Training is basically a task-oriented activity aimed
at improving performance in current or future
jobs.

• Third purpose of training is human resource

planning or adequate fulfilment of an
organization’s future personnel requirements
since “organizational vacancies can more easily
be staffed from internal sources if a company
initiates and maintains an adequate
instructional programme for both its
nonsupervisory and managerial employees.
• The ultimate objective of training the
employees is improvement in their performance
thereby facilitating achievement of
organizational goals
 COMPANY PROFILE
With only 30,000 won (about US$27),
Lee Byung-chul started Samsung as a
trading company based in a city
called Taegu in 1938.With 40
employees, Samsung began as a
grocery store, trading and exporting
goods produced in and around the
city.
It sold dried Korean fish and vegetables, as
well as its own noodles.The company grew
and expanded to Seoul in 1947 but left
when the Korean War broke out. Following
the war, Lee started a sugar refinery in
Busan before expanding into textiles and
building what was, at the time, the largest
woolen mill in Korea.
This early diversification became a successful
growth strategy for Samsung, which rapidly
expanded into the insurance, securities, and retail
businesses. After the war, Samsung focused on the
redevelopment of Korea, especially
industrialization.

1960 to 1980
In the 1960s, Samsung entered the electronics
industry with the formation of several electronics-
focused divisions:
•Samsung Electronics Devices
•Samsung Electro-Mechanics
•Samsung Corning
•Samsung Semiconductor & Telecommunications

During this period, Samsung acquired DongBang

Life Insurance and established Joong-Ang
Development (now known as Samsung Everland).
Additionally, a Samsung-Sanyo partnership began,
paving the way for the production of TVs,
microwaves, and other consumer products.
 FOUNTER SAMSUNG
Ho-Am Byung-chull Lee (12 February 1910
– 19 November 1987) was a South Korea
n businessman.He was the founder of
the Samsung Group, which is South
Korea's largest business group,[3] and one
of South Korea's most successful
businessmen.
 He was a pioneer of modern entrepreneurship and
 

was a beacon of national economic development

for South Korea
Early lifE:
Byung-chul was the youngest son of four siblings to
father Lee Chan-woo and mother Kwon Jae-lim.[5]
 Byung-chul was the son of a wealthy landowning 
yangban family (a branch of the Gyeongju Lee clan).
He attended highschool at Joongdong High School in 
Seoul, and then college at Waseda University in
Tokyo but did not complete his degree.
Lee Byung-chul
Born 12 February 1910
Uiryeong, Gyeongsangnam-do, 
Korean Empire
Died 19 November 1987 (aged 77)
Seoul, South Korea
Nationality South Korean
Alma mater Waseda University, Tokyo
Occupation Businessman
Known for Founder of Samsung
Spouse(s) Park Du-eul
Kuroda
Children Including Kun-hee and Myung-hee
 CEO OF SAMSUNG
Lee Jae-yong (chairman) Kwon
Key people Oh-hyun (vice​
 chairman and CEO) Young
Sohn (president)
Products See products listing
Revenue US$200.6 billion (2020)
Operating income US$30.5 billion (2020)
 PRODUCT PROFILE
Samsung Electronics produces LCD and
LED panels, mobile phones, memory
chips, NAND flash, solid-state drives,
televisions, digital cinemas screen,
and laptops. The company previously
produced hard-drives and printers.
 LCD and OLED panels:

By 2004 Samsung was the world's-largest

manufacturer of OLEDs, with a 40 percent market
share worldwide,and as of 2018 has a 98% share
of the global AMOLED market. The company
generated $100.2 million out of the total
$475 million revenues in the global OLED market
in 2006. As of 2006, it held more than 600
American patents and more than 2,800
international patents, making it the largest owner
of AMOLED technology patents.
 Samsung's current AMOLED smartphones use its
Super AMOLED trademark, with the
Samsung Wave S8500 and Samsung i9000 Galaxy S
being launched in June 2010. In January 2011, it
announced its Super AMOLED Plus displays – which
offer several advances over the older
Super AMOLED displays – real stripe matrix (50
percent more sub pixels), thinner form factor,
brighter image and an 18 percent reduction in
energy
In consumption
October .
2007, Samsung introducing a ten-
millimeter thick, 40-inch LCD television panel, followed
in October 2008 by the world's first 7.9-mm
panel.Samsung developed panels for 24-inch LCD
monitors (3.5 mm) and 12.1-inch laptops (1.64 mm).
 While reducing the thickness substantially, the
company maintained the performance of previous
models, including Full HD 1080p resolution, 120 Hz
refresh rate, and 5000:1 contrast ratio. On 6
September 2013, Samsung launched its 55-inch
curved OLED TV (model KE55S9C) in the United
Kingdom with John Lewis.
In October 2013, Samsung disseminated a press release for its
curved display technology with the Galaxy Round smartphone
model. The press release described the product as the "world's first
commercialized full HD Super AMOLED flexible display". The
manufacturer explains that users can check information such as
time and battery life when the home screen is off, and can receive
information from the screen by tilting the device.
In 2009, Samsung succeeded in developing a panel
for forty-inch LED televisions, with a thickness of 3.9
millimeters (0.15 inch). Dubbed the "Needle Slim",
the panel is as thick (or thin) as two coins put
together. This is about a twelfth of the conventional
LCD panel whose thickness is approximately 50
millimeters (1.97 inches).

In 2020, Samsung Display said it was

exiting the LCD business .
 Mobile phones
Although Samsung started with Solstice
lines, and has made clamshell design
cell phones,Samsung's flagship
mobile handset line is the
Samsung Galaxy S series of
smartphones, which many consider
a direct competitor of the Apple
iPhone. It was initially launched in
Singapore, Malaysia and South Korea
in June 2010, followed by the United
States in July. It sold more than one
million units within the first 45 days
on sale in the United States.
 At the end of the third quarter of 2010, the
company had surpassed the 70 million unit
mark in shipped phones, giving it a global
market share of 22 percent, trailing Nokia by
12 percent. Overall, the company sold 280
million mobile phones in 2010,
corresponding to a market share of 20.2
percent. The company overtook Apple in
worldwide smartphone sales during the
third quarter 2011, with a total market share
of 23.8 percent, compared to Apple's 14.6
percent share. Samsung became the world's
largest cellphone manufacturer in 2012,
with the sales of 95 million in the first
quarter.
 In 2019, Samsung announced that it has
ended production of mobile phones in China,
due to lack of Chinese demand. As of 2019
Samsung employs over 200,000 employees in
the Hanoi-area of Vietnam to produce
Smartphones, while offsourcing some
manufacturing to China. and manufacturing
large portions of its phones in India.
[
 Semiconductors
Samsung Electronics has been the
world's largest memory chip
manufacturer since 1993, and the
largest semiconductor company
since 2017.Samsung
Semiconductor division
manufactures various
semiconductor devices, including
semiconductor nodes, MOSFET
transistors, integrated circuit chips,
and semiconductor memory.
Since the early 1990s, Samsung Electronics has
commercially introduced a number of new
memory technologies. They commercially
introduced SDRAM (synchronous dynamic 
random-access memory) in 1992, and later 
DDR SDRAM (double data rate SDRAM) and 
GDDR (graphics DDR) SGRAM (synchronous 
graphics RAM) in 1998.In 2009, Samsung started
mass-producing 30 nm-class NAND flash
 memory, and in 2010 succeeded in mass-
producing 30 nm class DRAM and 20 nm class
NAND flash, both of which were for the first time
in the world.They also commercially introduced 
TLC (triple-level cell) NAND flash memory in
2010, V-NAND flash in 2013, LPDDR4 SDRAM in
2013, HBM2 in 2016,GDDR6 in January 2018,and 
LPDDR5 in June 2018.
 Solid-state drives
In 2016, Samsung also launched to market a
15.36TB SSD with a price tag of US$10,000
using a SAS interface, using a 2.5-inch form
factor but with the thickness of 3.5-inch
drives. This was the first time a commercially
available SSD had more capacity than the
largest currently available HDD. In 2018,
Samsung introduced to market a 30.72 TB
SSD using a SAS interface. Samsung
introduced an M.2 NVMe SSD with read
speeds of 3500 MB/s and write speeds of
3300 MB/s in the same year. In 2019,
Samsung introduced SSDs capable of 8 GB/s
sequential read and write speeds and
1.5 million IOPS, capable of moving data from
damaged chips to undamaged chips, to allow
the SSD to continue working normally, albeit
at a lower capacity
 Samsung's consumer SSD lineup currently
consists of the 980 PRO, 970 PRO, 970 EVO
plus, 970 EVO, 960 PRO, 960 EVO, 950 PRO,
860 QVO, 860 PRO, 860 EVO, 850 PRO, 850
EVO, and the 750 EVO. The SSDs models
beginning with a 9 use an NVM Express
 interface and the rest use a Serial ATA
 interface.Samsung also produces consumer
portable SSDs using a USB-C USB 3.1 Gen 2
 connector. The drives offer read speeds of
1,050MB/s and write speeds of 1,000MB/s
and are available as 500GB, 1TB and 2TB
models.
Like many other SSD producers, Samsung's
SSDs use NAND flash memory produced by
Samsung Electronics.
 Hard-drives
In the area of storage media, in 2009
Samsung achieved a ten percent world
market share, driven by the introduction of
a new hard disk drive capable of storing
250Gb per 2.5-inch disk.In 2010, the
company started marketing the 320Gb-
per-disk HDD, the largest in the industry. In
addition, it was focusing more on selling
external hard disk drives. Following
financial losses, the hard disk division was
sold to Seagate in 2011 in return for a 9.6%
ownership stake in Seagate
 Televisions
In 2009, Samsung sold around
31 million flat-panel televisions,
enabling to it to maintain the world's
largest market share for a fourth
consecutive year. Samsung launched
its first full HD 3D LED television in
March 2010. Samsung had
showcased the product at the 2010
International Consumer Electronics
Show (CES 2010) held in Las Vegas
 Cameras
Samsung has introduced several
models of digital cameras and 
camcorders including the WB550
camera, the ST550 dual-LCD-
mounted camera, and the HMX-
H106 (64GB SSD-mounted full HD
camcorder). In 2009, the company
took the third place in the compact
camera segment.[citation needed] Since
then, the company has focused
more on higher-priced items. In
2010, the company launched the
NX10, the next-generation
interchangeable lens camera.
 PRODUCTION DEPARTMENT
Samsung Galaxy Note 7
The Samsung Galaxy Note 7 is a
discontinued Android-based phablet
designed, developed, produced and
marketed by Samsung Electronics.
Unveiled on 2 August.OLED (section 
Samsung)OLED display. On 20 February
2019, Samsung announced
the Samsung Galaxy Fold with a foldable
OLED display from Samsung Display, its
majority-owned subsidiary
Apple A5
32-bit system on a chip (SoC)
designed by Apple Inc. and
manufactured by Samsung.
The first product Apple
featured an A5 in was the iPad
2. Apple claimed

List of computer hardware m

anufacturers
and bought the ARM company)
Qualcomm (ARM-based) Rockchip
(ARM-based) Samsung (ARM-based)
SiFive (RISC-V-based, e.g. HiFive
Unleashed) Texas Instruments
JBL
portable sound
(production and disc
jockey (DJ)), and cinema
markets. JBL is owned by
Harman International
Industries, a subsidiary
of Samsung Electronics
Project Management
DEPARTMENT:
Manages design, purchasing,
construction, HSE, and quality
requirements across all project phases
from planning to execution,
commissioning, completion, and post-
completion and is responsible for
forming and managing project teams .

Process Manager, Project Manager, Engineering Manager, etc.

Research and
Development
DEPARTMENT:
Researches and develops
future techniques and
technologies in engineering
and construction and offers
active sites technical support
based on extensive subject-
matter expertise and
experience.
Estimation DEPARTMENT
Determines the optimal cost of a given
project based on precision analysis of
internal and external factors and in-depth
and comprehensive simulations across
the entire project.
Building, Civil Infrastructure, Residential, or
Plant Estimation
Development and Marketing
DEPARTMENT:

Identifies and analyzes client needs and

demands based on expert insight
concerning a specific market, technology,
product, or client to discover high-quality
business opportunities and draft efficient
business strategies
Quality and Safety DEPARTMENT:

Manages international certifications such

as ISO 9001/14001/OHSAS 18001 and
provides quality, safety, and environmental
support with the explicit purpose of
achieving zero-defect, zero-accident project
outcomes while strictly adhering to local
and international regulations and
standards.
Design Engineering DEPARTMENT:

Sets the project objectives for the entire

order→design→construction process in
consideration of the specific requirements
and/or conditions of the given project and
creates designs that have been optimized
in terms of cost, design, and quality.
Human Resource Management
DEPARTMENT:
Samsung follows a simple business philosophy. We devote our human
talent and technology to create superior products and services to help
contribute to global society. It is indeed significant that Samsung’s
business philosophy first mentions “human talent.” Based on this belief,
we have been focusing on developing and nurturing our employees since
the earliest days of our company's foundation, knowing that people lie at
the heart of any company. We do encourage our people to reach their full
potential by providing the self-regulating and creative environment.
Samsung also respects employee diversity and places a priority on
protecting the rights of our employees and prohibiting and discrimination
by race, age, gender, sexual orientation, ethnicity, disabilities, pregnancy,
religion, political inclinations, union membership, nationality or marital
status. We are committed to complying with relevant laws and
regulations in the countries we carry out our business, while respecting
all worker rights. All employees are required to follow 'Employee Code of
Conducts and 'Business Conduct Guidelines' at their daily work.
 FINDINGS :
• Finding and Conclusion: In recent years, the number of
applications requiring plasmas in the processing of materials
has increased dramatically. Plasma processing is now
indispensable to the fabrication of electronic components
and is widely used in the aerospace industry and other
industries. However, the United States is seeing a serious
decline in plasma reactor development that is critical to
plasma processing steps in the manufacture of VLSI
microelectronic circuits. In the interest of the U.S. economy
and national defense, renewed support for low-energy
plasma science is imperative.
 SUGGESTIONS
• Become leader of environmental initiatives to provide
more environmental friendly electronic products.
• Enhance their advertisement campaign to create
greater brand awareness.

• As a Corporate Social Responsibility samsung needs

to enhance their brand image by indulging in more
social causes because a good corporate not only takes
from peopl but also returns to them.
 Conclusions
Samsung is dedicated to harnessing the power of
the digital future - making it simple, inclusive,
and delightful for people around the world.Develop
state-of-the-art corporate solutions to give the
power of digital thinking across every
product, process and decision. Deliver a full range
of services to small andmedium-sized business as
well as multi-nationalcorporations and their
customers includecorporate clients, systems
integrators, theducation sector and government
institutions.
 Bibliography
• www.samsung.com
• www.themombile store.com
• www.mobileindia.com
• www.spssinc.com
• www.compareindia.com
• Philip Kotler Marketing Management
• Naresh Malhotra Marketing Research
• Tull & Hokins Marketing Research
THANKS YOU