Presented to: Shakeel Anjum

Presented by : Waqar Ahmed

Class : M.B.A (R) Semester (1)
Section : (i)
Roll No: 21

Department Of Business Management of

Science
 Foundation
The company was founded in 1894 in
Zlín by Tomáš Baťa.
whose family had been cobblers for
generations.
A large order from the army, military
shoes and rising demand for them,
during World War I started rapid growth
and small manufacture turned into
modern industrial concern, one of the
first mass producers of shoes
 Overview in Pakistan
Bata Pakistan Ltd. was formed in Pakistan in1952. It was a
newly growing concern all over the world but in Pakistan it
established its feet with in very short time. It was very tuff
decision for the Bata International to start its business in a
country that was newly established. According to a survey
almost 89% of the market is covered by the other
organizations and 6% by Service and 5% by the Bata
Pakistan Ltd.
Bata Pakistan Ltd. is producing almost 13000 million pairs of
shoes with in year but in year 2001 produces 13891 million
pairs of shoes which shows the soundness of the
organization and it strong footing in the Pakistan. Bata is still
improving its business
Managing director
Muhammad Imran Malik
Competitors
Borjan Shoes

Service Shoes

Digger Shoes

Hush Pupies Shoes

SWOT Analysis
 STRENGTH
Easy availability of low cost of labour.
Exposure to export markets.
Comfortable availability of raw materials and other
inputs.
Massive institutional support for technical services,
designing, manpower development and marketing.
Exporter-friendly government policies.
Tax incentives on machinery by Government.
Well-established linkages with buyers in EU and
USA
 WEAKNESSES

Low level of modernisation and up

gradation of technology, and the integration
of developed technology is very slow.
• Low level of labour productivity due to
inadequate formal training / unskilled
labour.
• Lack of modern finishing facilities for
leather.
• Difficulties in accessing to testing,
designing and technical services
 OPPORTUNITIES
Growing fashion consciousness globally.
Use of information technology and decision
support software to help eliminate the
length of the production cycle for different
products
Product diversification –
There is lot of scope for diversification into
other products, namely, leather garments,
goods etc.
Growing international and domestic
markets
 THREATS

Entry of multinationals in domestic market.

Stiff competition from other countries.(The
performance of global competitors, China,
Indonesia, Thailand, Vietnam and Brazil,
which are more competitive than India.)
Fast changing fashion trends are difficult to
adapt for the Indian leather industries.
Thank You