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  • Buyer Value Proposition Context and Delivery Content Strategy

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    Anoushka Bhatia
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    This document outlines the key elements to consider when creating a buyer persona for an over-the-top (OTT) media platform, including the buyer's name, background, demographics, psychographics, pain points, needs, and gains. It also discusses developing an understanding of the buyer's purchase process, information sources, influencers, and key touchpoints across the awareness, evaluation, and decision stages to effectively target them with the right content strategies on relevant channels.

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    Persona Template

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    This document outlines the key elements to consider when creating a buyer persona for an over-the-top (OTT) media platform, including the buyer's name, background, demographics, psychographics, pain points, needs, and gains. It also discusses developing an understanding of the buyer's purchase process, information sources, influencers, and key touchpoints across the awareness, evaluation, and decision stages to effectively target them with the right content strategies on relevant channels.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    11 views1 page

    Buyer Value Proposition Context and Delivery Content Strategy

    Uploaded by

    Anoushka Bhatia
    This document outlines the key elements to consider when creating a buyer persona for an over-the-top (OTT) media platform, including the buyer's name, background, demographics, psychographics, pain points, needs, and gains. It also discusses developing an understanding of the buyer's purchase process, information sources, influencers, and key touchpoints across the awareness, evaluation, and decision stages to effectively target them with the right content strategies on relevant channels.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 1

    OTT Platform Buyer Persona

    BUYER VALUE PROPOSITION CONTEXT AND DELIVERY CONTENT STRATEGY

    Channel
    Pain Points
    CTA CONTENT
    Influencers? Trigger / Awareness Stage
    Name KPI

    Gains Channel
    Background
    CONTENT
    Purchase Process & Purchase Time CTA
    Evaluation Stage

    KPI
    Demographic
    Needs (Social, Emotional, Utilitarian)
    Channel

    Information Needs? CTA CONTENT


    Information Sources? Getting to the Decision
    Psychographics
    KPI
    USP

    Channel
    Identifiers
    CONTENT
    Key Touchpoints CTA
    Getting to Recommend
    Key Value Delivered? Pitch
    Others KPI

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