CODE-

SWITCHING
STRATEGIES OF
KAREN DAVILA
IN ANC’s
HEADSTART
RESEARCHER Analiza C. Coquilla | Kate Wendy V. Divelleres
S:
ADVISE Evelyn J. Lumaday, PhD
OBJECTIVE OF THE STUDY:

This study aims to explore the code-

switching strategies of Karen Davila in
ANC’s Headstart.
Hence, this study attempts to
analyze the functions of code-switching
in her interviews and reports.
RESEARCH QUESTIONS:
What are the instances that initiate Karen
Davila to code-switch?

What functions are performed by the

observed instances of Karen Davila to code-
switch?
“
THEORETICAL LENS

TYPES OF CODE-
SWITCHING BY POPLACK
(1989)
GUMPERZ’S THEORY
(1982)
RESEARCH DESIGN

SOCIAL CONSTRUCTIVISM

DESCRIPTIVE QUALITATIVE
STRATEGY

CONTENT ANALYSIS
RESULTS AND FINDINGS
RESULTS AND FINDINGS
 RESULTS AND FINDINGS
Based on the data being analyzed by the researchers, there were 166 total occurrences of code-

switching done by the Karen Davila during her interviews in the ANC’s Headstart. Intra-sentential code-

switching was the most frequent type recorded in the data analyzed with a total of 92 occurrences, tag-

switching code switching with 68 occurrences was the second, and the Inter-sentential code-switching

was the least frequent with only 6 occurrences. In the data analyzed, the strategies of code-switching are

easily inserted in a sentence made in L2 (English). On the other hand, given the fact that the discourse

setting is an all-news network in English language and L2 (English) should be the priority language.
 RESEARCH PROCEDURE
The study will investigate the code-switching strategies of Karen Davila
through the research procedures below:

Step 1 •Seeking Permission for the Conduct of the Study

Step 2 •Retrieving the Corpora of the Study

Step 3 •Analyzing the Corpus of the Study

Step 4 •Describing and Interpreting Results

•Subjecting the Analysis for Review and

Step 5
Validation
DATA COLLECTION AND ANALYSIS
• Gathering of the five interviews of Karen Davila
with the Philippine Politicians and Government
Officials.
• The researchers will use the site of Presidential
Communications Operations Office and “Temi”
website for the video transcription.

• In collecting the data, the researchers will create a

criterion that would be the basis of selecting this
information.
• The interviews should
consist the switching of
Karen Davila from one
language to another.
ETHICAL CONSIDERATIONS

• The researchers will perform honesty with a

facilitation of the evaluation of an evidence-based
knowledge claim.
• The interview videos are available publicly, thus, it
does not harm or infringe the sources.
• The researchers will attempt to be transparent about
the research process and openly describe all research
standpoints as partly introduced by the theoretical
lenses of this study.
 REFERENCES:
▸ Blommaert, J. (1987). Code-switching and the Exclusivity of Social Identities: Some
Data from Campus Kiswahili. Codeswitching-Multilingual Matters Journal, 57-70
▸ Giles, H., Taylor M., & Bourhis, R., (1973). Towards a theory of interpersonal
accommodation through language: Some Canadian data. Language in society, 177–
192.
▸ Gumperz, J. J. (1982). Discourse strategies (No. 1). Cambridge University Press.
▸ Nurhaki, R., (2013). Code-switching and Viewers’ Attitude Toward Interviews with
President Surilo Bambang Yudhoyono (SBY). English Language and Literature
Program. An Analysis of Interview Transcript from Www.President.Go.Id
THANK YOU!
❤