Shopify Dropshipping Through

Aliexpress
I am Moiz Khan
- 7 years of experience in digital marketing
- 5 years of experience in freelancing & making
money online (Affiliate marketing / Dropshipping /
Print-on-demand / freelance platforms / CPA
marketing etc)
- Ex-Head digital marketing at MCB Arif Habib
- Full time at Extreme Commerce
Course
1. Introduction
Outline For Shopify DS
3. Product selection & validation
-Self intro + experience share -What are winning products
-Setting up norms and ground rules -How to hunt them and their techniques
-What is dropshipping and what to expect from -Product validation before going live with any product
the course -Product pricing strategy
-Important chrome extensions to download
-Disclaimer 4. Everything about your store
-General vs Niche vs Single Product Store
2. Mind-set for success -Shopify navigation go-through
-Winning mind-set -Shopify important apps go through
-one thing concept -Optimized store front and product page pointers
-general store vs niche store vs one product store -Store creation sample
-What is better, woocomerce or shopify? -Payment method setup (2checkout, paypal, stripe)
-Clickfunnels & Pagefly use for landing page
experiences
Course Outline For Shopify DS
5. Influencer Ads

6. Facebook Ads Blueprint

7. Google Ads Blueprint

8. Supplier Strategy

9. Other important points to remember

-When to file your LLC
-Multiple ad accounts
-Store Automation (VA)
Winning product selection criteria
High Demand Wow factor
● Need ● Unique
● Passion ● Fun factor
● Trend ● Customization
● New product
● Emotional Aspect
Not Easily Available In
The Stores
● No competitor marketing it
● New product
● Low availability
https://web.archive.org/web/20170830124539/https://shop.gamerscavalry.com/
PROS OF DROPSHIPPING
● Low risk business: You only pay for
goods sold to customers. There’s no
need to buy bulk inventory to get
wholesale prices as dropshipping prices
are already pretty low.
Low cost: Since most goods come from
China, the cost of goods is generally
rather low. Since product costs are low
you can price your products at market
value and run a profitable business.
● Automated business: Products can be
imported to your store in only a couple
clicks. Orders can be processed in a
couple clicks too. You can do all this and
more using Oberlo.
Potential to change your life around!
Easy to start: You’ll be able to start selling
the same day you sign up. Products can be
imported quickly and since you don’t won’t
carry inventory you can start promoting
them right away.
WHAT COSTS DO I INCUR?
● Shopify cost
Product cost
Ad cost
App cost (alireviews, scarcity, social proof or upsell apps)
Oberlo cost (Free version also available)
Paypal fee 2.9% of the amount received
Shipping cost (if any)
CHROME EXTENSIONS YOU’D BE NEEDING
● Ali Insider
Ali Hunter
Commerce Inspector
Oberlo Extension
Turbo Ad Finder (Redundant)
Facebook pixel helper
Similarweb
Aliexpress Search By Image
JoyPixels
Chrome capture
Lightshot
IS DROPSHIPPING SATURATED?
IF NOT WHY DO PEOPLE FAIL?
DROPSHIPPING TREND (LAST 5 YEARS)
95 - 99%
PEOPLE FAIL
● GREED
FALSE EXPECTATIONS
LACK OF RESEARCH
● WRONG NICHE SELECTION
NO PRODUCT VALIDATION
GIVE UP! - NO WINNING
MINDSET

LACK OF EFFORT

POOR PRODUCT RESEARCH

NOT BENCHMARKING “THE BEST”

Unrealistic Expectations
● Don’t fall into the money
making trap. Focus on
application of what you learn.
● Discouragement = Failing!
With proper mindset, learn to
battle your fears and
discouragement.

Learning curve is steep and it

requires knowledge along with
practice. Remember, practice
without knowledge is
dangerous!
LEARNING CURVE & MINDSET IN
ECOMMERCE & BUSINESS
Unrealistic Expectations
● Don’t fall into the money
making trap. Focus on
application of what you learn.
● Discouragement = Failing!
With proper mindset, learn to
battle your fears and
discouragement.

Learning curve is steep and it

requires knowledge along with
practice. Remember, practice
without knowledge is
dangerous!
The Dip
 HOW TO REAP
HUGE REWARDS
The Compound Effect

Small Choices + Consistency + Time = Exponential Growth

The Personal Example
● Learning to make my first cent ● Saw results flowing in at 27
through online business since I when I made my first Rs. 12,000
was 24 through a Facebook page.

My consistency compounded
Consistently worked at it and I was able to scale my
regardless of all the failures. model to make $36,000 in next
Didn’t GIVE UP! 10 months.
How Will It Work For You?
● Stop the lazy routine! ● That compounding will make a
multiplier effect and take you to
Small actions will make all the the next level!
difference.
FOR EXAMPLE: Watch 1 course
video on daily basis + Will hunt x3
products on daily basis + Will
setup x1 Facebook ads campaign
on daily basis
ONE METHOD / THING IMPACT
“ YOU NEED TO BE DOING FEWER THINGS FOR
MORE EFFECT INSTEAD OF DOING MORE

”
THINGS WITH SIDE EFFECTS.

Gary Keller
Concept of one method
● Simplify your work by focusing
on one thing at a time.
● Increasing your focus on one
thing will have exponential
results rather than spreading
yourself thin over many things
● 80% of your results come from
20% of the things you
implement.
● Focusing on one thing =
Scalability
Focusing on many things =
diminishing returns
Application of the concept
● Stop expecting miracle to work
for you
● Focus on one strategy that
works for you for an year long
time before switching over
● Jumping between methods
would just cost you more as
research requires most
investment
● Focusing on “One thing” at a time
would help you become the
master. You can’t be the jack of all
at this game!
● Focus on one specific product than
focusing on generating sales
through the whole general store.
● Focusing on one product would let
you dominate the niche vs
everyone who is spreading their
efforts across many.
THINGS YOU SHOULD ASK YOURSELF
● Which one requires the ● Which is easiest for
least start-up money? beginners to use?

Which will cost you the What has the best

most money in the long dropshipping plugin?
term?

Which is cheaper if you plan

on opening multiple stores?
WHICH ONE REQUIRES THE LEAST START-UP
MONEY?
WHICH WILL COST YOU THE MOST MONEY IN THE
LONG TERM?
WHICH IS CHEAPER IF YOU PLAN ON OPENING
MULTIPLE STORES?
WHICH IS EASIEST FOR BEGINNERS TO USE?
WHAT HAS THE BEST DROPSHIPPING PLUGIN?
Types Of Stores
3●Types Of Stores
General Store

● Niche Specific

● Single Product Store

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Advantages Of Each Type Of Niche
General Store
StoreSpecific One Product
Product Choice Huge (100+ Products) Specific (5 - 15 Products) One Product

Product Research Non-Extensive Moderate Extensive

Scalability Somewhat Potential Huge-Potential

Increase In Average Order Value Potential Huge-potential -

Circle Of Potential Buyers Huge pool Medium-High Specific

Competition Level Very High Moderate Low

Work Required (Product Related, Extremely Overwhelming Easy to adapt to Very Easy
Supplier Etc)

Achieving SEO Hard Moderate Comparatively Easy

Conversion Rate Low (Roughly between 0.5 ~ Medium ~ High (Roughly High (Roughly between 3 ~ 5%)
1%) between 1 ~ 3%)

Marketing Strategy All over the place Very targeted Extremely Targeted
General Store Examples
● www.hygoshop.com
● www.inspireuplift.com
● www.untilgone.com
● www.grandado.com
● www.bestchoiceproducts.com
● www.bluecrate.com
● www.wikipedeal.com
● www.treasurefan.com
● www.gadgetox.shop
● www.5econds.com

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Niche Store Examples
● www.phonebibi.com
● www.dogpawty.com
● www.sateur.com
● www.yourcatbackpack.com
● www.lilyvanity.com

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Single Product Store Examples
● www.beautyanvil.co
● www.firediffuser.com
● www.thebamandboo.com

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COVID-19 DS STRATEGY
Making Fixes
● Optimizing pages for conversions

● Improving social channels

● Fixing product photos

● Get email journeys sorted out

● Strategize how to go about after everything goes to normal

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What
● Informdropshippers are
your customers in advance doing
about delays (have a sticky announcement on
the header of the website)

● Talk to your suppliers. Ask them about current processing times

● Place an order yourself if necessary (do it after selling a few items)

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Overall suggestion

In situations like these, take this time to learn as much as you can
about dropshipping, paid advertising and also best practices
around store design and branding because once this all passes you
will be in a great position to hit the ground running.

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Niches Working For COVID-19
● Office furniture
● Sports clothing and accessories (Home workout equipment)
● Gaming accessories (Family games + Computer / Mobile Gaming Accessories)
● Toys
● Cooking accessories / Kitchen equipment
● Cleaning equipments
● Hair Accessories
● Health & Wellness

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Good / Winning Product Validation
Product Validation
✅ Does the product solve a problem or improve quality of life?

✅ Does this product have a large target market?

✅ Is the product new or hard to find in traditional stores?

✅ Is the product unique and impressive?

✅ Is the product in an uptrend or downtrend?

✅ Are there any competitors doing well with this product?

✅ Does the product have a track record of selling well?

✅ Would you or someone you know be interested in buying this product?

Finding Good Products 101
1. If you are new do NOT test products that cater to broad audiences
(that appeal to masses) unless you have an awesome video ad.
2. Always think about who you are going to target in the AD. If you can’t
immediately think of who to target then don’t test it.

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High Risk Products
AVOID TESTING HIGH RISK PRODUCTS
● Ingestibles (could backfire: health related issues or allergic issues)
● Products where you foresee liability
● Medical Products

NOT RECOMMENDED PROMOTING THESE

Medium Risk Products
ELECTRONIC PRODUCTS
● Electronic products are medium risk products due to high refunds and chargebacks
● Faulty / Damaged products
● Customers awareness about cheap knock-off products
● No instructions or manual included in a lot of them
● Batteries = Longer shipping times to UK
● Ask supplier if they have instructions or manual included + If it comes in a box
● Always inspect by buying the product before scaling it for more sales!
Medium Risk Products
CLOTHING
● Huge refund rate due to aliexpress clothing that doesn’t fit
● Wrong size charts
● Avoid testing clothing
● For clothing instead prefer to go with “POD”
Trademarked Products
● Avoid testing or promoting trademarked products
● The risk exposure is not worth it (Especially if you live in western country)
WHAT HAPPENS IF YOU GET CAUGHT:
1. YOU MAY GET A LETTER FROM SHOPIFY TO TAKE DOWN THE PRODUCT
2. THEY MAY SHUTDOWN YOUR STORE
3. THEY MAY REMOVE ALL TRADEMARKED PRODUCTS WITHOUT YOUR CONSENT
4. YOU MIGHT GET SUED FROM THE FRANCHISE FOR ALL THE DAMAGES (ESPECIALLY IF YOU’RE LIVING IN A WESTERN
COUNTRY)
How To Check Trademarked Products
● Do reverse image search
● Or simply image search the product on tineye.com
Some Winning Product Examples
Product Research 101
Product Research Methods
● One of the best Product Research
methods out in the market!

● The hard part is which products to

test, not finding products

● This is where “Product Validation”

comes in
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NEVER JUMP ON A PRODUCT WITHOUT

PRODUCT VALIDATION
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 Product Research Method #1
“News feed Spy”
Previously known as Turbo Ads
Chrome Extensions For A Dropshipper
● Ali Insider
● Commerce Inspector
● Oberlo Extension
● Turbo Ad Finder (Replaced
With My Ad Finder) Ecom
Radar
● Facebook pixel helper
● Similarweb
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● Aliexpress Search By Image
● JoyPixels
● Lightshot
● Capture to a gif
● Video Downloader For Facebook
● AdLibrary Helper
● Tracking Ads - Big Spy
Product Research Method #1
“My Ad Finder”
https://chrome.google.com/webstore/detail/my-ad-finder/jdelodjlpgkjenhcongcfdcocmjgjbci/related?
hl=en-US
Product Research Method #2
“Facebook DS News Feed”
Flooding Your FB News Feed With
Dropshipping Ads
● FB Pixel Helper
● Go on a shop > Select a product > Add to cart > checkout

● Replace the content id with the value in the code below

● fbq('track', 'Purchase', { content_type: 'product_group', content_ids:
'[X]' , value: Y, num_items: 1, currency: 'USD', })
● Go back to the shop > Right click on the checkout and click “Inspect”
● Go in console > Paste the code and press enter
Product Research Method #3
“Facebook Ads & Info”
About The Technique
● You spy ads based on pages that
are actively promoting
dropshipping ads and you get
more product ideas looking at
their other ads

● Usually active stores / pages are

promoting more than one product
or testing new products that have
potential

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Product Research Method #4
“MYIP.MS”
About The Technique
● You can go through all the shopify
stores in the world and then do
manual store / niche research

● Great for generating ideas! +

23.227.38.65
● Use it with chrome extensions:
Similarweb + Commerce
Inspector (150k+ Audience) +
● Use AliInsider to analyze
supplier performance
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Product Research Method #5
“3rd Party Tools”
About The Technique
● Subscribing to sites that have
experts hunting products for you

● They provide you insights on

products plus targeting options
such as demographics etc

● The con that they have so many

people subscribed to them that
everyone is cashing on the new
products added

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 Product Research Method #6
“Commerce Inspector - Viral Posts”
About The Technique
● Allows you to spy on trending
facebook ads

● Which also means trendy

products to test

● You can also use those ads to

spy on niches

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Product Research Method #7
“Free Shipping & 50% Off”
About The Technique

● You will find trendy products in last

month or this month

● Make sure to select the correct filters and

select products that has video views over
500k

● This technique will help you get your

hands on products that are “scoring sales”
at the moment, take your piece of pie!
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Product Research Method #8
“WTF! Products”
About The Technique
● Use “Aliexpress search by
image” + these sites to find
look-a-like products

● They only add wow products to

their website

● You can build one product sites

around the products

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Product Research Method #9
“Watch Count!”
About The Technique
● Look for “higher watch count”

● If you find a wow factor product,

use “aliexpress search by
image” to find it on aliexpress

● Products with high-demand on

ebay or amazon are also likely to
sell well on dropshipping, except
that they shouldn’t be easily
available in the stores.

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Product Research Method #10
“Best Seller String”
About The Technique
● Helps analyze past performance of
the dropshipping website

● You can go about testing same STRING

products with different strategy
● Example:
http://hygoshop.com/collections/all?s
ort_by=best-selling
￮
www.domainname.com/collections/all?
sort_by=best-selling

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 Product Research Method #11
“Aliexpress Dropshipping Center”
About The Technique
● Analyze suppliers https://home.aliexpress.com/dropship
percenter/dashboard.htm
● Analyze their per day capacity to handle
orders and number of orders shipped

● Supplier health and reliability

● Product demand

● Above all, now Aliexpress has introduced

its very own “find winning products”
and its FREE!

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Shopify UI Tour
E-Packet Countries
Australia Luxembourg
Austria Malaysia
Belgium Mexico
Canada Netherlands
Denmark New Zealand
Finland Norway
France Poland
Germany Portugal
Greece Russia
Hong Kong Saudi Arabia
Hungary Singapore
Ireland Spain
Israel Sweden
Italy Switzerland
Japan Thailand
Korea Turkey
Ukraine
United Kingdom
United States
PRODUCT PRICING
 Avoid running Free + Shipping offers

Avoid running products that can’t be priced $14.99

60% of the winners are priced between $14.99 - $29.99

30% of the winners are priced between $30 - $69.99

10% of the winners are priced at $70+

Price Points You Should Use:

$14.99, $19.99, $24.99, $29.99, $34.99, $39.99, $44.99, $49.99,
$59.99, $69.99 etc

Note: To start sales initially, start with price points below with small profit margin(to check product demand
and build pixel data for that product), then price it up after 20 ~ 30 sales with improved sales product page
and description
DIFFERENT STRATEGIES
3 TYPES OF STRATEGIES
SAFE
OBJECTIVE
AD SPENDING BUDGET
SUPPLIER STRATEGY
BASELINE STRATEGY FOR ADS
PROCESSING & SHIPPING TIMES
CUSTOM PACKAGING
AGGRESSIVE BRAND CENTRIC
DROPSHIPPER DROPSHIPPER DROPSHIPPER
Testing from general store > Testing products on one product Sustainable Dropshipping Brand
Taking winners to one stores directly. Closing the store (6-8 ~ 2 years)
product after sales have exhausted.
500 ~ 1500$ $3000 ~ $5000 $15000 ~ $30000
Aliexpress Suppliers Aliexpress > Private agent (10+ Private agent (atleast 30+
orders) orders)
Uses ads available on Same as Safe Dropshipper Orders the product, films it and
facebook for same product then uses original content to
or the ones provided by promote them on facebook and
supplier. google. (Or outsources it =
If potential = Then get an https://tinglymedia.com/)
original one made.
20 ~ 40 Days (ePacket) 20 ~ 40 Days (ePacket) > Shifts 7 ~ 10 Days
to private supplier (7 ~ 10 days)
N/A N/A Yes
What is your first impression?

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What is your first impression?

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Scaling Secret - Fulfillment / Packaging
● CJ Dropshipping (10+ Orders)

● Wiio (10+ Orders)

● Most private fulfillment agents are 30+ Orders

● Remember packaging is the first thing a customer gets and has a huge
impact on customer feedback score
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More Suppliers….
● SaleHoo
● ChinaImportal
● Spocket
● Doba
● DHgate
● Sunrise Wholesale
● Megagoods

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3 Ways To Get Custom Packaging
● Go to alibaba and search for “cardboard box packaging”
● Ask your supplier, like wiio or cj dropshipping
● For extra mile go for: https://www.the-packtory.com/

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Buying Inventory For Winners In Advance
● If you’re selling 100 units / day for your product, buy 3-4 days of inventory
in advance
● Ask your supplier if he has shipping lines that would get things out to US /
EU in 7 to 10 days then stick to that (even if for extra $2-3, It’s worth it)
- Greater ROI from repeat purchases
-Minimize negative reviews (Especially 3rd Party sites like trust pilot)

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Customer Feedback Score On Facebook

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SAFE DROPSHIPPING
STRATEGY
Store Setup
❌ Never directly start with a one product store

✅ Start with a general store and test products

✅ If you have a winner, build a niche store around that winning product

✅ Have products be displayed at 50% off with a striked-out price (scarcity technique)
Store Apps

● Klaviyo
● Privy
● Loox
● Product Options by Bold
● ShopPop
● Frequently Bought Together
● Trackify (FB Custom Conversions)
 WireFrame For An
Optimized Product Page
Product One Liner Headline - Examples
● Combat Poor Posture and Dreadful Back Aches From Sitting All Day!
● GET RID OF THE SNOW! THE ICY WINDSHIELD WITH THIS COOL
TOOL…
● 🔥 93% customers buy 2 or more to save 🔥
● The Beard Straightening Comb is the first ever men’s heated straightening
brush, designed exclusively to smooth out facial hair for an effortlessly soft
finish.
● THIS SANDAL DOESN'T JUST LOOK AMAZING, IT ALSO HELPS TO FIX
YOUR FOOT POSTURE!
Other Product Based Headlines
● How to use?

● Frequently Asked Questions?

● Size Chart:

● Specifications

● Testimonials
Product Page Optimizations

FOR REFERENCE VISIT: WWW.THECLEVHOUSE.COM

✅ 2-3 para description on what the product is what and what the product does

✅ High quality images without watermarks

✅ “Not sold in stores” , “Limited quantity remaining”

✅ Have all products be displayed at 50% off with a striked-out price (scarcity technique)

✅ Add a coupon code banner (pure preference)

✅ Product features bullet points

✅ 2-3 weeks of delivery due to high

demand

✅ Click “Add to cart” button before

stock runs out

✅ Use different colors, underline, bold

and italic to make text stand out

✅ 3-5 points customer promise

✅ “Not sold in stores” , “Limited

quantity remaining”
3-5 Customer Promise Examples

● 60 DAY MONEY BACK GUARANTEE

● SAFE PAYMENTS WITH PAYPAL AND STRIPE

● TRACKING NUMBER FOR EVERY ORDER

Themes For General Store

Highest Converting Paid Themes:

“Booster 3.0”, “Shoptimized” & “Ecom Turbo”
Has built-in scarcity themes, Fast load time & The conversion funnel is very
optimized.

Highest Converting Free Themes:

“Brooklyn”
One Product Dropshipping Store
The Benefits of a One Product Store
● Simple to set up
● Easy Funnel for Customers
● Highest chance of conversion ( no distractions )
● Can be turned into a niche store after collecting data from pixel
■ Eg:
○ Bebe-luv.com - Started from an all accessory bag for
babies and turned into a branded niche store after
months of collecting customer data.

● Flagship factor
Setting up - Key Points
● Get a well-designed logo (should look branded)
● Store/domain name should be savvy and witty relating to your product
● Go with .com or .co domains!
● Store must have a branded feel and should highlight all of the product’s
aspects
● High Res images are essential
Bonus Pointers for One Product Store

● Upsell Upsell Upsell! Don’t be afraid to upsell your product with an addon

● Bundle up your product with discounts

● Add a countdown timer

 FACEBOOK ADS
& IMPORTANT THEORY
Understanding The Auction

- Facebook is an auction platform, - Too many advertisers, not enough

advertisers are competing for a limited space
space
- Winning advertisers are the ones who
- Auction is NOT only based on money test relentlessly to find the best
but also based on user experience audiences and the best creatives
How It Works - Layman example THRESHOLD TO WIN THE AUCTION IN
ORDER TO START SHOWING THE ADS

Ad relevance, quality estimated action

rates, engagement rates

BID (e.g how much you need to PAY)

Your You
Competitor
Importance of Ad Relevance / Quality

- Assuming you have a good offer, your - Two step approach to increase
main focus should be to improve the relevance:
relevance to improve the costs 1. Identify top audiences that are
interested in your product
2. Test new creatives to see what resonates
with the audience
What you What they’re
want to say interested in

RELEVANC
E
Data Is Your Best Friend!

- Facebook collects data through PIXEL - Successful eCommerce ads are

who visits your website and which events about = Proven Offer + Data
they trigger
Collection + Creative
- Once you have the data, finding the Optimization
right audience is easy using conversion
optimization + look-a-like audiences
FACEBOOK ADS MANAGER
WALKTHROUGH
2 Types Of Ad Managers
￮ One attached to your personal Profile
￮ Second one attached to business manager (better choice)
Personal Ads Manager
￮ This one is attached to your personal profile which is dormant.
Steps listed below on how to activate it.

STEP 1

STEP 4

STEP 2
STEP 3 126
Creating Business Manager
￮ Second one is created using Business manager.
￮ STEP 1: Visit the website below:

business.facebook.com

127
Creating Business Manager

￮ STEP 2: Click on “Create

Account” and then login to
facebook when asked

128
Creating Business Manager

￮ STEP 3: Set your business

manager account name, your
name and business email.

129
Creating Business Manager

￮ STEP 4: Enter your business

details: address, phone
number, and website. 

130
Business Manager Created!
Once you signup, you are launched directly into the Business Manager
app that will look something like this:

131
Attaching Page To Your Business Manager
STEP 1: From the Business Manager dashboard, click Add Page.
Then, in the pop-up box, click Add Page again.

132
Attaching Page To Your Business Manager
STEP 2: Click on “Request Access”

133
Attaching Page To Your Business Manager

STEP 3: Type in the name

of the page you want to
attach to your business
manager.

134
Creating Ads Manager Via Business Manager
STEP 1: From the Business Manager dashboard, click Add Ad Account, then Add Ad
Account again, and then enter the ad account ID, which you can find in Ads Manager.

135
If you don’t already have a Facebook ads account,
here’s how to set one up.

136
Creating Ads Manager Via Business Manager
STEP 1: From the Business Manager dashboard, click Add Ad Account, then Create
Account.

137
Creating Ads Manager Via Business Manager
STEP 2: Enter your account details, then click Next.

138
Creating Ads Manager Via Business Manager
STEP 3: Enter your account details, then click Next.

139
Assigning People Roles To Business Manager Assets

STEP 1: Go in your Business

Manager settings, then click People

140
Assigning People Roles To Business Manager Assets

STEP 2: Then click on “+ Add”

141
Assigning People Roles To Business Manager Assets

STEP 3: Enter the business email

address of a team member you want
to add. Then click Next.

142
Assigning People Roles To Business Manager Assets

STEP 4: In the left

menu, click on Pages.
Choose which pages
you want this team
member to work on.
Customize the
individual’s access
using the toggle
switches.

143
Assigning People Roles To Business Manager Assets

STEP 5: Then click

on Ad Accounts.
Again, customize the
user’s access using
the toggle switches.
When you’re finished,
click Invite.

144
Understanding Facebook Campaign Structure

145
Creating A Campaign – Selecting Campaign Objective

146
Setting Up Ad Sets

STEP 1 STEP 2
147
Setting Up Ad Sets

STEP 3 STEP 4 148

Setting Up Ads

STEP 1

149
Setting Up Ads

STEP 2
150
Setting Up Ads

STEP 3

151
Adset Budget Optimization Vs Campaign Budget Optimization

152
Lifetime Budget Optimization

Note: Can only be setup at the start of the

campaign setup. 153
Facebook Pixel & Getting Most Out Of It
Targeting Structure

1. Flex targeting
2. Stack targeting
3. Single interests based targeting
Audience Targeting Ways

1. Normal / Common Targeting

2. Affinity Based Targeting
3. Competition Based Targeting
4. Suggestion Based Targeting
5. LAL 1 - 6% Targeting
6. Persona Based Targeting
7. Behavioral Targeting
Campaign Setup

Finding a winning product is:

40% Product Selection 35% Ad Creative 25% Targeting

Campaign Setup

DON’T GET TOO FOCUSED ON “PERFECT TARGETING”

Your focus should be to build pixel data so that you can create strong LLAs so that you can
scale later

LLAs are where you will make the most money

Facebook Ad Strategy Overview

Initial Data Collection

Initial Creative Test - Test 10 single interests in audience sandbox campaign
Optional but recommended - Over 2000, 95% VV LAL in new campaign (0-5%, 5
- Test 3+ creatives in a creative sandbox campaign segments)
- Use only top creative from initial test

Creative Optimization Data Driven Targeting

Optional if already profitable
- Narrow down top interests to best age/gender/country
- Test new creatives in creative sandbox
- Launch new interests similar to top ones
campaign with your best audiences to lower
- Launch new campaign for each LLA type once you have
costs
enough data (>500 events) (0-5%, 5 segments)
I.e WV, VTS 25%, ATC, IC, PUR, FB/IG
Creative Optimization ENG value-based LALs...
- Full video angle
- Scroll stopper (leading 3-sec)
- Ad copy
-Thumbnail
Initial Creative Test
- Pause each adset after getting
1000 impressions (can set
automated rule)
- Look at CTR(link), cost per
unique content view, cost per
unique add to cart
- Change one variable at a time
(thumbnail / ad copy etc.)
Campaign - Creative Sandbox WC(VC)
Budget = # of test adsets * $10-20
Adset #1
US, UK, CA, AU
- if general product, no
detailed targeting
- if niche product, stack 3-
5 broad niche interests
-automatic placements
$5-10 minimum spend
limit
Ad #1
- First video or image
- Everything else identical
as 2 other creatives
Adset #2
US, UK, CA, AU
- if general product, no
detailed targeting
- if niche product, stack 3-
5 broad niche interests
-automatic placements
$5-10 minimum spend
limit
Ad #2
- First video or image
- Everything else identical
as 2 other creatives
Budget Optimization
ABO
Adset #3
US, UK, CA, AU
- if general product, no
detailed targeting
- if niche product, stack 3-
5 broad niche interests
-automatic placements
$5-10 minimum spend
limit
Ad #3
- First video or image
- Everything else identical
as 2 other creatives
Initial Data Collection
(Single Interests)
- Use cost per purchase as main
metric
- I.e. if # of PUR = 0 & ad spend
> breakeven cost per purchase,
pause adset
*can do the same with ATC if trying to
save budget, but less reliable (KPI
spreadsheet!)
Campaign - Interest Sandbox WC(PUR)
Budget = # of test adsets * $10-50
Adset #1
US, UK, CA, AU
- First single interest
- Narrow to age/gender if
100% sure, otherwise leave
broad
- Automatic placements
- 1-day click optimization if
selling price <$50,
otherwise default 7-day-
click 1-day-view
5$-25 min spend limit
Ad #1- Winning Creative
From Initial Test
Campaign
Adset #2
US, UK, CA, AU
- Second single interest
- Narrow to age/gender if
100% sure, otherwise leave
broad
...
- Automatic placements
- 1-day click optimization if
selling price <$50,
otherwise default 7-day-
click 1-day-view
5$-25 min spend limit
Ad #2 - Winning Creative
From Initial Test
Budget Optimization
CBO
Adset #10
US, UK, CA, AU
- 10th single interest
- Narrow to age/gender if
100% sure, otherwise leave
broad
- Automatic placements
- 1-day click optimization if
selling price <$50,
otherwise default 7-day-
click 1-day-view
5$-25 min spend limit
Ad #10 - Winning Creative
From Initial Test
Initial Data Collection
(95% VV LLA)
- You can do this before single
interests if you want if VV rule
complies.
- Once you reach >2000, 95% VV on
your best creative (you can check
using the ads manager columns),
create 95% VV LALs.
- Launch in new campaign as shown
- No spending limits rule required.
Campaign - Interest Sandbox WC(PUR)
Budget = # of test adsets * $10-50
Adset #1 - 95% VV
1% LAL
US, UK, CA, AU
- Select LAL in custom
audience section and leave
everything else broad
- Automatic placements
- 1-day click optimization if
selling price <$50,
otherwise default 7-day-
click 1-day-view
Ad #1- Winning Creative
From Initial Test
Campaign
Adset #1 - 95% VV
1-2% LAL
US, UK, CA, AU
- Select LAL in custom
audience section and leave
everything else broad
...
- Automatic placements
- 1-day click optimization if
selling price <$50,
otherwise default 7-day-
click 1-day-view
Ad #2 - Winning Creative
From Initial Test
Budget Optimization
CBO
Adset #1 - 95% VV
4-5% LAL
US, UK, CA, AU
- Select LAL in custom
audience section and leave
everything else broad
- Automatic placements
- 1-day click optimization if
selling price <$50,
otherwise default 7-day-
click 1-day-view
Ad #5 - Winning Creative
From Initial Test
Initial Data Collection
(95% VV LLA)
- Let campaign optimize and
don’t pause adsets, usually
starts slow and optimizes in a
day, 2 or 3
- If campaign spend is over 2X
breakeven cost per purchase
with no purchases, pause
campaign
Campaign - Interest Sandbox WC(PUR)
Budget = # of test adsets * $10-50
Adset #1 - 95% VV
1% LAL
US, UK, CA, AU
- Select LAL in custom
audience section and leave
everything else broad
- Automatic placements
- 1-day click optimization if
selling price <$50,
otherwise default 7-day-
click 1-day-view
Ad #1- Winning Creative
From Initial Test
(Multiple winning creatives
would also work)
Campaign
Adset #2 - 95% VV
1-2% LAL
US, UK, CA, AU
- Select LAL in custom
audience section and leave
everything else broad
- Automatic placements
...
- 1-day click optimization if
selling price <$50,
otherwise default 7-day-
click 1-day-view
Ad #2 - Winning Creative
From Initial Test
(Multiple winning creatives
would also work)
Budget Optimization
CBO
Adset #3 - 95% VV
4-5% LAL
US, UK, CA, AU
- Select LAL in custom
audience section and leave
everything else broad
- Automatic placements
- 1-day click optimization if
selling price <$50,
otherwise default 7-day-
click 1-day-view
Ad #3 - Winning Creative
From Initial Test
(Multiple winning creatives
would also work)
Troubleshooting Checkpoint!
- At this point, if you have tested 3+ good
creatives and haven’t identified any
profitable audiences, the problem is most
likely your offer or the product itself
- Identify where the drop off is happening
(view reading data lesson for
troubleshooting advice)
- Work on fixing it before opening more
on testing audiences, otherwise you will
likely lose money
- If there’s nothing left to improve,
consider switching products and starting
over
Facebook Ad Strategy Overview

Initial Data Collection

Initial Creative Test - Test 10 single interests in audience sandbox campaign
Optional but recommended - Over 2000, 95% VV LAL in new campaign (0-5%, 5
- Test 3+ creatives in a creative sandbox campaign segments)
- Use only top creative from initial test

Troubleshooting Checkpoint

Creative Optimization Data Driven Targeting

Optional if already profitable
- Narrow down top interests to best age/gender/country
- Test new creatives in creative sandbox
- Launch new interests similar to top ones
campaign with your best audiences to lower
- Launch new campaign for each LLA type once you have
costs
enough data (>500 events) (0-5%, 5 segments)
I.e WV, VTS 25%, ATC, IC, PUR, FB/IG
Creative Optimization ENG value-based LALs...
- Full video angle
- Scroll stopper (leading 3-sec)
- Ad copy
-Thumbnail
Data Driven Targeting (Interests)

- Keep testing new interests in interest - Your goal is to find 5+ consistently

sandbox campaign profitable interests audience

- Launch new interests similar to top - Consistently profitable = at least over 3

performers, narrow by age, range/country days, 10+ purchases
if there’s a clear winning segment
- Once you are at that point, then you
are ready for “Top Interests” scaling
Data Driven Targeting (LALs)

- Launch a new campaign for each LAL - If campaign spend is over the breakeven
type once you get enough data (>500 cost per purchase with no purchases,
events) pause campaign

- Same structure as the 95% VV LAL - Once you find 2-3 consistently
setup shown earlier profitable LAL types, you are ready
for “Super LAL” scaling
- Let campaign optimize and don’t pause
adsets, usually starts slow and optimizes
in a day, 2 or 3
Creative Optimization

- This step does not come after the - Test as much as possible, this is the key
previous step. You can start optimizing to increase estimated action rates and
creatives right away. relevance, which are major auction
factors.

- Inside of creative sandbox campaign, test - Once you find a creative that performs
new campaigns with your top audiences better than your current best, duplicate
identified so far into WC(pur) campaigns

- See creative optimization lesson

CREATIVE OPTIMIZATION
STRATEGY
 FACEBOOK ADS
RETARGETING FUNNEL
3 Types Of Retargeting

- Interested Product

- Cross Sell

- Up Sell
 Interest Audiences, LAAs... Video viewers, Post Engagers... Website Retargeting
People who don’t know about your brand People who have shown interest but Highest ROI, showed direct interest
haven’t taken action
When To Launch Retargeting?

- WARM retargeting: one 95%, 75%, 50%+ VV in the last 7 days > 5000

- HOT retargeting: once WV in the last 7 days > 1000

- Can estimate these metrics using the ad manager columns

(looking at the summary at the bottom of the screen)
Creating Custom Audiences

- To retarget, we need to create custom ● 95% video viewers (7)

audiences (automatically update with
● 75% video viewers (7)
pixel data)
● FB post / Ad engagement (7)
- Here are the audiences you need to create ● IG post / Ad engagement (7) (if IG
(number after the days represents # of account linked)
days)
● WV (7)
● ATC (7)
● IC (7)
● PUR (30)
WARM Campaign - WARM retargeting
WC(PUR) campaign
Starting Budget: $10 ~ $20+

- Multiple ads per adset,

different formats (i.e.
Adset #1 - 95% VV (7
vertical video, image, day)
ads, testimonials…)
Select custom audience and leave
everything else blank/default,
automatic placements
- Use different creatives Exclusions: WV 7, FB & IG post
eng 7, PUR 30
than cold traffic for best
results
Adset #2 - 75% VV Adset #3 - FB & IG
(7 day) post/ad engagement (7
***only launch if 95% VV
(adset #1) is profitable***
day)
Select custom audiences and leave
Select custom audience and
leave everything else
everything else blank/default,
automatic placements
blank/default, automatic Exclusions: WV 7, PUR 30
placements
Exclusions: WV 7, FB &
IG post eng 7, 95% VV,
PUR 30
HOT
Campaign - WARM retargeting
WC(PUR) campaign
Starting Budget: $10 ~ $20+
- Once again, multiple formats
(i.e. vertical video, image ads,
carousel, testimonials…)
Adset #1 - Website Adset #2 - Added to cart
- Discounts work well here visitors (7 day) (7 day)
i.e. WV 7 i.e. ATC 7

- Take customers on a journey Select custom audience and leave

everything else blank/default,
Select custom audiences and leave
everything else blank/default,
through your funnel (be automatic placements
Exclusions: ATC 7, PUR 30
automatic placements
Exclusions: PUR 30
creative!)
Scaling Retargeting

- Increase budget 20~100% every 2-3 days based on the frequency and ROAS

- Most important is ROAS, as long as it’s consistently profitable, you can

gradually scale until you see a decline

- Frequency (average # of times each person has seen your ad) should be
around 2 on the day
Troubleshooting Retargeting

- Most of the time, retargeting should be profitable

- If it isn’t, test different creatives! Different formats (i.e. vertical video, image,
carousel), try offering discounts, testimonials...
Beyond 7 Days...
- This set up retargets only for the last 7
days since most people will buy
within this time
- But, retargeting beyond this can still
be very valuable
- Can retarget beyond 7 days for sale
events, i.e. Black Friday
- Create same HOT & WARM
campaigns, but instead of using 7
days, use 180 days (excluding 7 days)
and run this alongside
- Use special creatives for sale events
for optimal results
Winning Ad
“Formulas”
General Tips
- Video ads work best for most products
- The shorter, the better (25 ~ 30 second
ideal for low ticket products)
- Original content (never seen on FB)
works best
- Tell a story about how your product
will solve their problem, improve
quality of life
- Make it seem like regular content that
is shared on FB, shouldn’t stand out as
an ad
- Always include a call to action
in your ad at the end of the video, and
in ad text
General Tips

- Spend a lot of time researching top performing ads within your niche, competitor
ads

- Identify patterns in successful ads and replicate what works

- Don’t try to appeal to everyone, focus on your target market

- Make your content as vertical as possible without losing quality

1:1 < 4:3 < 16:9 (aspect ratio)
Aspect Ratio Examples
Product Demo (25 ~ 30 seconds)

- Straight-forward product - Show the climax of the product in

demonstration video action at the start of the video as a
scroll stopper
- Fast paced clips showing the product
in use

- Video captions
Cut & Band-Aid (25 ~ 30 seconds)

- Start with an animation or clip - Video captions

demonstrating the problem that your
product solves (~5 seconds) - Test multiple different “cut” scroll
stoppers
- Followed by a product demonstration
(25 ~ 30 seconds)
“Viral Video” (45 ~ 60 seconds)

- Standard Facebook video, featuring - End by smiling with the product,

multiple different influencers/actors showing the logo if branded (2-3
using the product seconds)

- Start with an attention grabbing clip - Long form video script focusing on
and caption i.e. “Women are going the benefits of your product, how it
CRAZY over this new product!” will make them feel
Influencer Demo (20 ~ 25 seconds)

- One good looking influencer within
your target market
- Start off demonstrating the problem
(i.e. showing slouching)(optional)
- End by smiling with the product,
showing the logo if branded (2-3
seconds)
- Video captions (optional)

- Then, show the product in action (15

~ 20 seconds)
Influencer Story (10 ~ 15 seconds)
- One good looking influencer within
your target market
- Vertical (9:16) video content
- Either a review with audio, influencer
sharing why they love the product +
showing in action
- OR just the influencer using the
product, showing it in action without
talking
- Video captions (optional, looking
more like an ad with captions, if you
have just an influencer demo it blends
right in)
 Ad Copy
“Formulas”
Bold Claim + CTA w/ Urgency
- One good looking influencer within
your target market
- Vertical (9:16) video content
- Either a review with audio, influencer
sharing why they love the product +
showing in action
- OR just the influencer using the
product, showing it in action without
talking
- Video captions (optional, looking
more like an ad with captions, if you
have just an influencer demo it blends
right in)
Problem People Face
Standard Conversion Events
View Content
Add to Cart
Purchase

Inefficient 1 % LAL Audience

Purchase

Add to cart
Facebook Pixel & Getting Most Out Of It
1. Make separate content views / add to cart / purchase conversion events for each product
2. Creating LAL for purchases (without custom conversions) would end up creating inefficient
audiences for specific product ad scaling
3. To resolve this issue easily, install TrackifyX Shopify App ($19.99)
4. TrackifyX will help supercharge your pixel data which is your most valuable asset
Facebook Audiences
Traffic People who have seen your ad and/or website (WARM)
Temperature People who have not seen your ad and/or website (COLD)

Custom Audiences

Email list (WARM)

Web traffic (WARM)
Engagers (WARM)
Video viewers (WARM)
Lookalikes - LAL - (COLD & WARM)

NOTE: LAL audiences can be built from a custom

audience when the audience reaches >100 users
For AdCopy

https://yaytext.com/
DROPSHIPPING PRODUCT
SELECTION FORM
https://docs.google.com/forms/d/e/1FAIpQLSfQX-R4SRDDmp-FpG1Dsfz3tVvkBE
k0HZ8caA2mCSoiwdj6gw/viewform
When To Kill Or Scale An Adset?

- Ad set spend ≥ $10 or BEP = Kill it! - If campaign spend is over the breakeven
- Kill an Ad set if it reaches your BER cost per purchase with no purchases,
pause campaign

- Once you find 2-3 consistently

profitable LAL types, you are ready
for “Super LAL” scaling
How to price products?

- Ad set spend ≥ $10 or BEP = Kill it! - If campaign spend is over the breakeven
- Kill an Ad set if it reaches your BER cost per purchase with no purchases,
pause campaign

- Once you find 2-3 consistently

profitable LAL types, you are ready
for “Super LAL” scaling
Pointers to remember for making DS Video

- Ad set spend ≥ $10 or BEP = Kill it! - If campaign spend is over the breakeven
- Kill an Ad set if it reaches your BER cost per purchase with no purchases,
pause campaign

- Once you find 2-3 consistently

profitable LAL types, you are ready
for “Super LAL” scaling
How to find SATURATION in products I hunt?

When To Kill Calculating BER

- Ad set spend ≥ $10 or BEP = Kill it!
OR BER = Sale Price / Profit Margin
- Kill an Ad set if it reaches your BER

Scaling
- Adset gets 2+ sales and is profitable = Duplicate the adset and double /
triple the budget
HOW TO MAKE DS VIDEO
ADS THAT WORK!
Which Video Is Likely To Convert More?
Optimized Videos Look Like This...
It Looks Something Like This

Problem Solution Features

Better Thumbnails
Stages Of Perfect Video Ad

Create
Highlight Add Value
Offer Virality Call-To-
Pain (Highlight
Solution (Sharing is Action
Points Features)
caring)

Optimized Videos should be between 15 ~ 30

seconds Ideally!
INFLUENCER MARKETING FOR
DROPSHIPPING
Influencer Marketing With Dropshipping
Why should we choose Influencer marketing for this business?

● MASSIVE audience
● Extremely Targeted Audience
● Time Efficiency
How to Start
● Determine your target audience
● Evaluate your marketing budget
● Choose your Social Media Channel
■ Youtube
■ Facebook
■ Instagram
■ Twitter
Micro Influencers For Dropshipping

● Relatively Cheap
● 10,000-100,000 follower base
● Have the most impact on their audience compared to
macro/mega influencers
● Loyal audience
Instagram Influencer Marketing for DS

Why Insta?

● Sea of Micro Influencers to collab with

● Instagram insights to keep track
● Various ways of promoting your product.
What type of Promotions to run?
● Giveaways
○ Influencers do a giveaway of your product

● Reviews
○ Influencer makes a video on their channel reviewing your product

● Gift
○ Influencer makes an IG story thanking the brand for sending them a gift

● Video Creatives
○ Influencers run a video creative on their channel without editing. (Mostly for generic pages)
Track your results

● Monitor your results from campaign

● Ask influencer for data from campaign to better optimise it

● Build a network of influencers ( Make them approach you )

High Ticket Dropshipping
PROS
● High Profit Margin
● Flexible Prices
● High Revenue with Few Sales
● Not a lot of Product Hunting
Included
● Targeted/Specific Market
Domination
CONS
● Greater Trust Factor required
● High Budget required
● Solid Communication required
with the supplier
● Trying different Marketing Strategies
● Strict policies in place!*