VALUE CHAIN ANALYSIS

SpiceJet

Submitted By:
Group 2; Section-C
 SpiceJet – Value Chain Analysis
Firm Infrastructure – Corporate governance, stakeholders relationship committee, auditor committee, CSR committee, risk
management committee, multi-channel revenue streams- primary & ancillary,strategies to strengthen market presence, cost reduction
measures.

HR Management- Quarterly individual achievement recognition programme launched, promotes equality and diversity with more than 30%
women workforce, investing in various learning and development interventions for employees, employee engagement through mega sports events and
fun activities, regular employee interaction HR forums.

Technology Development- Upgraded core passenger service system- Navitaire, replaced current mobile site with Progressive Web
Application, new tools to improve efficiency,reduce manual work and maintain data integrity, introduced effective personalised communication with
customers by integrating Spice Force CRM, Baggage Reconciliation system automated. Margin

Procurement – Fuel procurement done through tender process, first aviation company in India to run on Biojet fuel, Boeing, Airbus
and Longview aviation capital are the major suppliers of airplanes.

Inbound Logistics Operations Outbound Logistics Marketing & Sales Services

Route selection, passenger
service and yield management
system, flight and crew
scheduling, facilities
planning, aircraft acquisition
Ticket counter SpiceXpress- freighter Product strategy, pricing Low cost carrier, premium
operations, gate services launched, strategy, distribution service- SpiceMax, freight
operations, aircraft rental car, hotel strategy, advertising services, seaplane services,
operations, on-board reservation system, strategy, passenger- spice vacations, SpiceEngage-
service, baggage baggage system centricity in flight entertainment system
handling