• An online cake shop, based in Malang

• We started in May 2014

About Us

Our first post on Instagram

 Who Are We?

About Us

Ratna Susanti Indira Kristianti

Baker Business Development
& &
Buttercream Specialist Fondant Specialist
 Our Products

About Us
 Media Coverage

About Us
Appears on NET. News – 17 May 2015

Appears on TAU GAK SIH – Trans 7

7 October 2017
 MALANG

30 % 70 %

Our Target
Market
• Moms
• Workers
• Students & College Students
• People who are going to
• Spend their holiday in Malang
 1. Bazaar

Promotion Tools

Our first bazaar in 2015

2. Brochures
 3. Social Medias
• Instagram

Promotion Tools
 3. Social Medias
• Instagram
How?

• Endorse / Food Promote with Food Bloggers

• Instagram Quiz
• Building Engagement through Instagram feeds and Instagram Stories
Promotion Tools
• Managing Instagram Feeds -> min. 1 post per day, fast
reply on comments on Instagram’s posts, repost-ing
customer’s posts, using hashtags
• Managing Instagram Stories  min. 1 post per day,
using ‘Polling’ features and ‘Ask me’ features
frequently, repost-ing customer testimonials
 How?

- Know your Customer’s feedbacks

- Fast handling customer’s complaints

- Thank you & please repost through your igs card

Building Good
- Delivering cakes by yourself
Relationship
(Individual & - Repost-ing customers posts, stories and testimonials
Corporate)
- Discounts on repeating orders (min. 3 cakes)

- Say ‘Hi! How Are You?’ once in a while to old customers

- Holiday greetings & hampers

- Sales visits (periodically)

 Thank You Card

Building Good
Relationship
(Individual &
Corporate)
 How?
- Special price for parties’ EO
- Sales visits
- Building good relationship with parties’ EO

Collaborating with
Parties’ Event
Organizer
 Tips :
 Educate the waiter/waitress about your products
Collaborating with  Pursuade the waiter/waitress to sell your products
Offline Stores
 If it’s possible, put your roll banner/brochures on the store
 Put some information on your instagram
Never stop upgrading your skills and always do something
new periodically
Thank You!