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Metodologi
Penelitian
Gabriella A. M. Karouwan
1 9 0 6 11 0 4 0 6 2
 Jurnal Penelitian Kuantitatif

MARKETING STRATEGY IN EFFORT TO

INCREASE COMPETITIVE ADVANTAGE IN

SMALL AND MEDIUM ENTERPRISES

Sari, Y and Gultom, Angga W. (2020).

Jurnal Internasional Dalam
Bidang Bisnis, Manajemen dan
Ekonomi
Jurnal Penelitian Kualitatif

HOW INNOVATION ENCOURAGES SELF

EFFICACY TO SUPPORT BUSINESS START UP

SUCCESS?

Sitepu, Sri Nathasya Br. (2017).

Jurnal Penelitian
Kuantitatif
MARKETING STRATEGY IN
EFFORT TO INCREASE
COMPETITIVE ADVANTAGE
IN SMALL AND MEDIUM
ENTERPRISES
Sari, Y and Gultom, Angga W.
(2020).
• The purpose of this research was to examine the
influence of product, price, distribution channel and
promotion on competitive advantage in small and
medium enterprises in Ogan Komering Ulu Regency.
• The population in this research were small and medium
enterprises in OKU Regency which are 270 people. The
samples used in this study used Slovin formula. the
number of samples used in this research were 73 people.
• The analytical method used is multiple linier regression.
• The conclusion of this research shows that the variables
of product quality, price, distribution channel and
promotion have a positive influence on the competitive
advantage of small and medium enterprises in OKU
Regency.
Jurnal Penelitian • The objectives of the research are:
1) to learn the proper innovation technique to increase the
self efficacy of the entrepreneur/participant
Kualitatif 2) to understand the impact of the increased self-efficacy
towards the business continuity managed by the
entrepreneur/participant
HOW INNOVATION
• The subject of the research are entrepreneurs (ten training
participants) who managed banana trunk chips in
ENCOURAGES SELF Mojowarno.
• The validation technique used in this research is
EFFICACY TO SUPPORT triangulation data method with participative observation, in
depth interview and documentation (photo and video of the
participants’ capability).
BUSINESS START UP
• The result of the research:
SUCCESS? 1) Innovation realization (5+1 concept) succeeded in
increasing the self efficacy of the ten participants (ten
training participants)
Sitepu, Sri Nathasya Br. (2017). 2) The self efficacy increase provides a positive impact
(business increase) so that the entrepreneur has an
additional income
 PERBEDAAN KEDUA JURNAL

C
KUANTITATIF KUALITATIF

C C C C
(MARKETING STRATEGY IN EFFORT TO INCREASE COMPETITIVE (HOW INNOVATION ENCOURAGES SELF EFFICACY TO
ADVANTAGE IN SMALL AND MEDIUM ENTERPRISES) SUPPORT BUSINESS START UP SUCCESS?)

• Metode untuk mendapatkan data: Survei • Metode untuk mendapatkan data: Interview dan

• Pengambilan sampel data berasal dari ruang lingkup Observasi

dengan skala yang besar, dimana populasi dalam • Pengambilan sampel data berasal dari ruang lingkup dengan

penelitian adalah UMKM di Kabupaten Ogan Komering skala yang kecil, dengan subjek penelitian adalah

Ulu yang berjumlah 270 orang pengusaha (10 peserta pelatihan)

• Metode analisis yang digunakan adalah regresi linier • Metode analisis yang digunakan adalah triangulasi metode

berganda (adalah salah satu bentuk analisis regresi data dengan observasi partisipatif, wawancara mendalam

linier di mana variabel bebasnya lebih dari satu) dan dokumentasi (foto dan video kemampuan partisipan)

• Menggunakan hipotesis yang bisa diuji menggunakan • Menggunakan pertanyaan-pertanyaan umum dan yang

data yang didapat, dan untuk jurnal penelitian ini nantinya akan membuat pertanyaan-pertanyaan yang sudah

terdapat 4 hipotesis yang bisa diuji lebih spesifik sebagai pertanyaan penelitian, dimana
dalam jurnal ini terdapat 2 pertanyaan yang menjadi
rumusan permasalahan
 That’s all

THANKYOU
Any criticism and suggestions
are welcome