Altruism

AFFECT
ON
INDIVIDUAL
SOCEITY
BUSINESS
Dictionary meaning
The principle or practice of unselfish concern for or
 devotion to the welfare of others (opposed to egoism).

Science meaning
Instinctive cooperative behavior that is without
reproductive benefit to the individual but
that contributes to the_survival of the group to which 
the individual belongs.
 What is Altruism?????
 Loving others as oneself. 
 Behaviour that promotes the survival chances of
others at a cost to ones own.
 Self-sacrifice for the benefit of others.

“What we have done for ourselves alone dies with us;

what we have done for others and the world remains
and is immortal.”
 Individual psyche………
Altruists choose to align their well-being with
others - so they are happy when others thrive,
sad when others are suffering. Essential in
establishing strong relationships.
 Society
Most societies acknowledge the importance of
altruism within the family. By motivating cooperation
rather than conflict, it promotes harmony within
communities of any size. Of course, peace within
communities means peace between communities,
witness for example, the way in which social strife
tends to decrease within countries at war.
"None of us are worth more and none are worth less
than anyone else“

  Life on earth is being destroyed at an alarming

rate, and evidence is mounting of disasters such as
ecological collapse and climate change that
threaten us all. 
"There is a power in love that our world has not
discovered yet. Jesus discovered it centuries ago.
Mahatma Gandhi of India discovered it a few years
ago, but most men and most women never discover
it. For they believe in hitting for hitting; they
believe in an eye for an eye and a tooth for a tooth;
they believe in hating for hating; but Jesus comes to
us and says, "This isn’t the way." And this morning,
I think of the fact that our world is in transition
now. Our whole world is facing
revolution."     Martin Luther King, Jr.
 Business altruism
 Every business run with an motive of earning profit
and achieve its goals by any means. so there is
contradiction between the profit maximization and
theory of altruism.
 So a more balanced model was developed “reciprocal
altruism” which states that every business exist to
make a profit, but that others will profit in kind.
E.g.-co’s participation in charity enhance brand
awareness.
 Reciprocal altruism states that their should be fine
balance between wanting to create
wealth(entrepreneurship) and distribute
wealth(philanthropy)..

Good business and businessman generate both…

LuAnne spetter
Reference

www.dictionary.com
www.wikipedia.com
www.thinkexist.com
THANK YOU..