Case Study Design Thinking

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Currently m o r e t h a n 2 0% p o p u l a ti o n living in I n d i a is G o v e r n m e n t h a s a l m o st n o p l a n to tac kl e loneliness

a senior citi zen of t h e elderly p e o p l e


A c c o r d i n g to a st u d y c o n d u c t e d b y K P M G In d i a this Several N G O ' s are in t h e fi eld to h e l p lonely senior
fi g u re will i n c rea s e b y 41% in a d e c a d e citi zens b u t it w a s n o t very eff ecti ve
A s p e r a n arti cle in d o w n to ea rth 8.3 p e rc e n t of Se n i or citi zen c a n feel relieved if t h ey co u l d talk
India's elderly p e o p l e h a v e m a j o r d e p re s s i o n to s o m e o n e a n d exp re s s their feelings.
symptoms
A c c o r d i n g to K P M G on l y 6 - 8 % of senior citi zen u s e
smartphone.
L o n e l i n e s s is o n e of t h e m a j o r g r o w i n g c o n c e r n
a m o n g senior citi zens.
L o n e l i n e s s is g r o w i n g b e c a u s e of family m e m b e r s
a b a n d o n i n g elder citi zens d u e to w o r k a n d
s o m e ti m e s t h ey ta ke t h e m a s b u rd e n .

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