Coworking Persona

LAILA Goals
Goals / Challenges
What does this person struggle with in relation to
meeting goals? What serves
About goals, challenges, etc. as a roadblock for this person’s success?

_ expanding her professional network And focused

on professional development _ unmotivation and disconnect working from home

_ she would eventually like to create her own _ a little bit shy and introverted but likes to be around people
designe agency
_ lack of guidances
_ would like to hve a family at some point

What can we do?

Identifiers ...to help our persona achieve their goals? ...to help
Communication preferences? our persona overcome their challenges?
Social media platforms?

● Age : 24
Friendly and likes to help others _ We can provide a rich and comfortable
● Careerpath :UX designer
environement to work
● Income : 12 k/y +-
enjoys to link up with her girfriends and go
● :single
shopping and hanging around _we can link her up and help her create a valuable
● Natinality : moroccan
network
● Risedency : marrakech
She active on all socials media platfroms
_ we can help her build up her start up or provide
he with professional assistances

Marketing Message
How can you describe your solution to have the biggest impact on your persona?
 Coworking Persona

céline Goals
Goals / Challenges
What does this person struggle with in relation to
meeting goals? What serves
About goals, challenges, etc. as a roadblock for this person’s success?

_ she would like to write for popular magazines

such as Vanity fair _ uncomfortable writing from a cafe or a bar /too Much distractions

_ she would like to writ a successful fiction novel _lack of inspiration /new ideas for her fiction writings

_ she wants to explore moroccan cuisine and like to _ difficulty when trying to experience genuine moroccan culture as
discover the culture shes always labelled as a « tourist »

What can we do?

Identifiers ...to help our persona achieve their goals? ...to help
Communication preferences? our persona overcome their challenges?
Social media platforms?

● Age :28
● Careerpath : freelance writer
● Income : 25 k/y +-
● engaged
● Natinality : french
● Risedency : marrakech
Active on social media platforms
FBook/instagram
Hangs around in traditional cafes and bars
Shes openminded and might concider new
ideas and suggestions
_ We can provide a rich and comfortable spaces to work
with no distractions whatsoever
_ our community will add Great value as they could help
her draw new ideas
_ we will help her integrate into a community thats
largley moroccan / so she could experince the culture
without filters

Marketing Message
How can you describe your solution to have the biggest impact on your persona?
 Coworking Persona

AHMED Goals
Goals / Challenges
What does this person struggle with in relation to
meeting goals? What serves
About goals, challenges, etc. as a roadblock for this person’s success?

_ he would like to grow his business and expand

_ the cost of renting offices is out of reach for a small team
_ would like to establish his own brand sector
(artisanal) _ faces difficulty while handling paperwork

_ discover new investement oppertunities _ hes lacking a network of talented peoples that might bring
value to his own projects

What can we do?

Identifiers ...to help our persona achieve their goals? ...to help
Communication preferences? our persona overcome their challenges?
Social media platforms?

● Age :35
● Careerpath : entrepreneur , just
started an e-commerce start up
● Income : 50 k/y +-
● Married , father of 2
● Natinality : moroccan
● Risedency : marrakech
Businees oriented _ We can provide a rich and comfortable spaces to work
with no distractions whatsoever
very ambious and likes to chat about
business alot _we will help him set up his start up with our
domiciliation program
Active on social media facebook/linked-in /
instagram _ he ll get to be apart of a community that has a lot of
talented people , so he could grow his network and
develop new partnerships

Marketing Message
How can you describe your solution to have the biggest impact on your persona?