Google: An Internet Search Service Company

PREPARED BY
RAHBAR MAHMOOD ID# 09-93133-2
 Google Inc. became a global technology leader focused on improving the
ways people connect with information. Their innovations in web search
and advertising have made their web site a top internet property and the
brand one of the most recognized in the world.
 Mission & Vision
• Mission
Google’s mission is ‘’To organize the world’s information and
make it universally accessible and useful.’’

• Vision
Google’s vision is ‘’To develop a perfect search engine.’’
 Google’s Objective

• Focus on the user and all else will follow.

• It’s best to do one thing really, really well.
• Fast is better than slow.
• Democracy on the web works.
• You don’t need to be at your desk to need an answer.
• You can make money without doing evil.
• There’s always more information out there.
• The need for information crosses all borders.
• You can be serious without a suit.
• Great just isn’t good enough.
 Board of Directors
• Eric Schmidt, Google Inc.
• Sergey Brin, Google Inc.
• Larry Page, Google Inc.
• L. John Doerr, Kleiner Perkins
Caufield & Byers
• John L. Hennessy, Stanford
University
• Ann Mather
• Paul S. Otellini, Intel
• K. Ram Shriram, Sherpalo
• Shirley M. Tilghman, Princeton
University
 Top Management
• Eric Schmidt, Chairman of the Board and Chief Executive Officer
• Sergey Brin, Co-Founder and President, Technology
• Larry Page, Co-Founder and President, Products
• Nikesh Arora, President, Global Sales Operations and Business Development
• Shona L. Brown, Senior Vice President, Business Operations
• David C. Drummond, Senior Vice President, Corporate Development and Chief
Legal Officer
• Alan Eustace, Senior Vice President, Engineering and Research
• Patrick Pichette, Senior Vice President and Chief Financial Officer
• Jonathan Rosenberg, Senior Vice President, Product Management
 Societal Enviornment

• Economy
• Technology
• Socio-Cultural
• Political Legal
 Task Enviornment
• Threat of New Entrants
• Rivalry among Existing Firms
• Threat of Substitute Products
• Bargaining Power of buyers
• Bargaining Power of Suppliers
• Relative-power of Stake-holders

Relative-power of
Stake-holders
IFAS Table
EFAS Table
Strategic Factor Analysis Summary (SFAS)
 Recommendation
The company should take some strategies to maintain its strengths, overcome the
weaknesses and threats and create opportunities to be competitive in the search
industry. Google can take the following:
THANK YOU
