SCALENUT- CASE STUDY

Launch in UK

Made By-: Yash Kumar Agrawal

SID-: 18108030
Branch-: Materials And Metallurgical
WHAT IS GO TO MARKET STRATEGY?

What is the
offering?

Go to
market
strategy

Market Target
Research Audience
GO TO MARKET STRATEGY- WHAT IS
THE OFFERING?

ScaleNut

Web Graphic
Content Writing
Development Designing
WHAT IS THE OFFERING-CONTENT
WRITING
• Content composing intends to give the "discourse" to a site, summing up
what the site is about and clarifying what it can offer to its expected clients.
 Types of content Writing-:
 Articles
 Blogs
 SEO
 Copy Writing
 Press release
WHAT IS THE OFFERING-WEB
DEVELOPMENT
• Web Development alludes to the work that goes into building a site. This
could apply to anything from making a solitary plain-text page to building
up an unpredictable web application or interpersonal organization.
• It includes-:
 Web engineering
 Web Design
 Web content development
 CONT’D
 TARGET AUDIENCE

Startups
• For new businesses, which are constantly obliged as far as funds, content promoting is significant. In contrast to
enormous firms, which can move away by siphoning in cash, new businesses can't bear to face such challenges.

Ad agencies
• For a promoting office continually need to make convincing messages individuals can accept. For that there is a
need of expert substance composing and copywriting.

Online Shopping
companies
• For E-Commerce locales content composing is basic. Each Customer takes a gander at depiction of item before
purchasing. Thusly, E-trade organizations need a powerful portrayal for the items that can draw in the clients.
SALES FORECAST
• There are 5.9M private sector businesses in 2019.

StartUps in UK
800000

700000
657790 672590
600000 608110
581173
526446
500000 484224
440660
400000

300000

200000

100000

0
Category 1 2014 2015 2016 2017 2018 2019
CONT’D
• The initial period is most crucial for the startups.
• For current scenario we make an assumption that there are 660000 startups
in previous year.
• And around 47k startups this month.
• Assuming through all the go to market strategy, we have 0.5% from the
previous and around 5% from new startups.
• We will offer premium membership for the customers who will take content
writing and Web development services will get Graphic design service for
free.
CONT’D
• We’ve taken 200 dollars per month as our base project size for each service.
And, if anyone takes two of it the bundle offering is 400 dollars per month
• Number of startups we get in our first month= 3300+235=3535.
• We will offer a 1 month trial period for our services and then if they want
we can offer premium membership to them.
.
CONT’D
• Revenue generation for 1st month-:
• 200*3535= 7,07,000 Dollars.
• In 2ndmonth let us say 40% of the firms stick to the premium plan and 30% of
them just took 1 plan and other left our services.
• The 47k new startups get attracted because of our previous projects so now new
startups are 6%.
• In the 3rd month we’ve ended out premium membership offer and for each
service company has to pay 200 dollars.
• 50% of the previous companies retains with us and 8% new companies joined
us.
STARTUP JOINING STATS
StartUp customers
7000
6584
6000
5648

5000

4000 Series 3
3535
3000

2000

1000

0
Month 1 Month 2 Month3
REVENUE
Chart Title
1800000

1600000
1529700
1400000
1341700
1200000

1000000

800000
707000
600000

400000

200000

0
Category 1 Category 2 Category 3
THE APPROACH
• A clear advantage that our firm has that it is providing 3 services at one
place.
• Consider a scenario, someone want services for new E-commerce site than
it needs both content writing and web development services. We can offer
both at one place unlike most of the service providers and its easy for the
client too.
• We will offer discounted rates if we will provide more than services to one
client.
HOW TO GET CLIENTS IN UK?
• Advertising
 Advertising is the key factor for success nowadays. Advertising through social media
platforms will be beneficial. There are so many people eho make their channel on
YouTube, Instagram etc in UK.
 We will hire them for advertising

 Networking
 Increasing the networking can increase the reach of our firm to the service seekers.
 Best platforms for networking is LinkedIn.
 We will connect with various people in UK and after connecting we will text them
regarding our company and services.
CONT’D
• Basic SEO approach
• SEO consist of on page and off page tactics.
• Off page SEO is very critical.
• Earning backlinks through various websites in UK will
increase our reach.
• Writing answers on Quora for questions uploaded on
Quora will increase visibility of our website.
CONT’D
 Price Based approach
 Leading companies accepts a project worth 1k
dollars or more.
 We will start from scratch and our limit will be 200
dollars or more.
 We will target initially the startups, although the
revenue will be less but this will increase our reach.
 Every minute there is a startup in UK(Gov. UK).
CONT’D

• This is the headline for 2019 in UK, failures of e-commerce startups.

• Reason is poor marketing, poor websites.
CONT’D
 Customer Segmentation
 Our technology team will be working on
customer segmentation.
 Client division is the way toward isolating
your clients into bunches dependent on what
certain attributes (for example character,
interests, propensities) and variables (for
example socioeconomics, industry, salary) they
share.
FOCUS OF SERVICES
Focus
60%

50%

40%

30%

20%

10%

0%
Content Writing Web Development Graphic Designing
CHALLENGES
 Competing with leaders
 We will overcome the challenge by limiting our expenditure and increasing our
networking to small businesses because small businesses can’t afford the market leaders.

 Trust Issues with a different country firm

 An obvious challenge. Why will someone choose us against there own country
company, small business have much more financial problems.
 We can overcome by doing a legal contract in which we will ensure the benefit. Say for
a website we ensure 20% increase in visibility only then they have to pay us full money.
We will collect 50-60% of negotiable money for the time span which will be refundable
if we failed to complete target.
CONT’D
 Operational Risks
 There will be high operational risks as we will expand to another country and we will
need quality hiring for better communication.
 We will overcome by ensuring that the services we provide are completely ready.

 Currency rates
 While value setting and installment strategies are significant considerations, money rate
variance is one of the most provoking worldwide business issues to explore. Observing trade
rates should subsequently be a focal aspect of the methodology for every worldwide business.
 For moderating the danger of eccentric cash rates can be setting up a forward agreement and
concurring a cost ahead of time for future deals.
CONT’D
 Political Risks
 Before thinking about venture into another or obscure market, a danger appraisal of the
monetary and political scene is basic.
 We will overcome this challenge by creating Strong connections on the ground, as we
will more and more clients we can seek help in confronting local issues from them.

 Web Presence
 Being visible in the web is very critical for a firm like us to grow.
 Understanding the nearby outlook will affect your enhancement endeavors by and large
– from acquainting new catchphrases with picking various structures and styles of
substance, just as the recurrence of posting.