BRIEF PRESENTATION OF THE DETAILED BUSINESS PLAN

BRIEF PRESENTATION OF THE DETAILED

BUSINESS PLAN

MARKETING
PLAN
 TALIPAPA ON WHEELS

TARGET MARKET
 The TALIPAPA ON WHEELS, was expecting a wide
range of target market, since the products has its
essentiality to the needs of the community. Below are
the potential customers of the business/ products.
 FAMILIES/ BARANGAY 1-3 KM FAR FROM THE MARKET.
 SENIOR CITIZENS
 PREGNANT MOM’S
 PEOPLE WITH HEALTH CONCERNS
 TALIPAPA ON WHEELS

EDGE OF THE BUSINESS

 ESSENTIALITY
 HIGH AVAILABILITY OF RESOURCES
 LOW COST OF INVESTMENT
 SOLE PROPIETORSHIP BUSINESS
 ENVIRONMENTALIST BUSINESS
 TALIPAPA ON WHEELS
PRODUCTS
MEATS SEA FOODS/ FISH VEGETABLES
 PORK  Squid/ pusit  Cabbage/ repolyo
- Belly  Bangus  Eggplant/ talong
- Ribs  Galunggong  Okra
- Head  Tilapia  Bitter gourd/ ampalaya
- Huck (feet)  Tahong  Squash/ kalabasa
- Leg  Shrimps  Chinese Petchey
- Jowl (Pisngi)  Cadis  String bean/ sitaw
   Hito  Bottle gourd/ upo
 COWS MEAT/ BEEF  Tuna head AROMATIC
- Chuck (shoulder)  Onions/ Sibuyas/ lasuna
- Brisket (chest)  Garlic/ Bawang
 Ginger/ luya/ laya
- Ribs
 Alamang
- Plate (belly)
- Loin
- Flank (abdomen)
- Round (back end)
 CHICKEN MEAT
- Whole chicken
- Breast part
- Thigh part
- Neck
- Feet and head
 TALIPAPA ON WHEELS
PROMOTION STRATEGIES

TARPAULIN
SOCIAL MEDIA ENDORSEMENT
 TALIPAPA ON WHEELS
PLACE OR CHANNEL OF
DISTRIBUTION
 Talipapa on Wheels is located at Roxas, Isabela, the
location of the cart is depends on its rout. Below are
the expected rout of the cart
1. Imbiao, Roxas Isabela
2. Sitio Acacia SanJose, Roxas, Isabela
3. Dona Concha, Roxas Isabela
4. Sitio Patawid Luna, Roxas, Isabela
 PRICES

ITEMS WHOLESALE PRICE CONSUMERS PRICE PROFIT PER ITEM

SEA FOODS/ FISH      
Squid/ pusit 150 per kilo 180 per kilo 30
Bangus 180 per kilo 210 30
Galunggong 120 per kilo 150 30
Tilapia 100 per kilo 120 20
Tahong 120 per kilo 140 20
Shrimps 300 per kilo 350 50
Cadis 120 per kilo 140 20
Hito 180 per kilo 200 20
       
MEAT      
PORK      
Belly 280 per kilo 320 40
Ribs 200 per kilo 230 30
Head 450 per kilo 500 50
Huck (feet) 280 per kilo 300 20
Leg 300 per kilo 350 50
Jowl (Pisngi) 200 per kilo 250 50
       
PRICES
ITEMS WHOLESALE PRICE CONSUMERS PRICE PROFIT PER ITEM

COWS MEAT/ BEEF      

Brisket (chest) 280 per kilo 320 40
Ribs 280 per kilo 320 40
Plate (belly) 350 per kilo 400 50
       
CHICKEN MEAT      
Whole chicken 150 per kilo 180 30
Breast part 120 150 30
Neck 120 150 30
Feet and head 120 150 30
       
VEGETABLES      
Cabbage/ repolyo 30 per kilo 40 10
Eggplant/ talong 50 per kilo 60 10
Okra 25 per kilo 35 10
Bitter gourd/ ampalaya 30 per kilo 40 10
Squash/ kalabasa 25 per kilo 35 10
Chinese Petchey 20 per bunch 30 10
String bean/ sitaw 50 per kilo 60 10
Bottle gourd/ upo 25 per kilo 35 10
Sayote 25 per kilo 35 10
Carrots 40 per kilo 50 10
Kamatis 25 per kilo 30 5
Potatoes 30 per kilo 40 10
Chili Green 90 per kilo 80 10
Patola 40 per kilo 50 10
       
AROMATIC      
Onions/ Sibuyas/ lasuna 80 per kilo 90 10
Garlic/ Bawang 90 per kilo 100 10
Ginger/ luya/ laya 100 per kilo 120 20
Alamang 55 per kilo 65 10
 TALIPAPA ON WHEELS
ESTIMATED SALES MONTHLY FOR THE FIRST YEAR OF
OPERATION

Target   Quantity  Price  Estimated Sales 

market 
Per day  Per week  Per month  Per year 

20 1/day  Seafoods/ 30   600 3,000  12,000 144,000

consumers

30 1/day Meats/ 30 900 4,500 18,000 216,000

consumers

40 1/day Vegetables/ 10 400 2,000 8,000 96,000

consumers

TOTAL SALES PER YEAR: 456,000

 BRIEF PRESENTATION OF THE DETAILED
BUSINESS PLAN

PRODUCTION
PLAN
 TALIPAPA ON WHEELS
PRODUCT SPECIFICATION
PRODUCT Quantity of goods to purchase per week before selling it to Cost
the location site.
Squid/ pusit 3 kilos 450
Bangus 3 kilos 540
Galunggong 3 kilos 360 p
Tilapia 3 kilos 300 per kilo
Tahong Purchase may vary (limited) 120 per kilo
Shrimps Purchase may vary (limited) 300 per kilo
Cadis Purchase may vary (limited) 120 per kilo
Hito 2 kilos 360
Pork 7 kilos 1,960
Beef 3 kilos 840
Chicken 10 kilos 1,500
Cabbage/ repolyo 4 kilos 120
Eggplant/ talong 2 kilos 100
Okra 1 kilo 25
Bitter gourd/ ampalaya 2 kilos 60
Squash/ kalabasa 10 kilos 250
Chinese Petchey 5 kilos 100
String bean/ sitaw 5 kilos 250
Bottle gourd/ upo 2 kilos 50
Sayote 3 kilos 75
Carrots 3 kilos 120
Kamatis 10 kilos 250
Potatoes 3 kilos 90
Chili Green 2 kilos 180
Patola 3 kilos 120
TALIPAPA ON WHEELS
PRODUCTION PROCESS
 TALIPAPA ON WHEELS
PRODUCTION MACHINERY EQUIPMENT

Machinery/equipment QTY. Unit Price Total

(Specification)
1. Electric Price 1 660 660
Calculation
1. Mini Freezer 1 4,500 4,500
1. Food Cart 1 20,000 20,000
1. Chopping Board 2 120 240
1. Ice Box 1 558 558
1. Knife 2 175 350
1. Butcher Knife 2 245 490
TOTAL: 26, 698
 TALIPAPA ON WHEELS
RAW MATERIALS AND OTHER SUPLLIES
The table below are the specific most availability of the products. The prices may
vary according to its season of production the prices may increase other will stay on
its original prices.

Spring Summer Fall Winter

(March, April, May) (June, July, August) (Sept, Oct, Nov.) (Dec, Jan, Feb.)
Beans Beans Cabbage Cabbage
Carrots Corn Carrots Lettuce
Corn Garlic Cauli Flower Onions
Eggplant Onions Garlic  
Garlic Okra Onions  
Okra Peppers Radish  
Onions    
Potatoes      
Squash      
Cucumber      
Mustard Green      
 TALIPAPA ON WHEELS
UTILITIES

 We will only use food cart for the business.

We have also disinfectants and alcohol for the
sanitation of the equipments. For the disposal
waste management we will not use plastic
bags rather we have one rule of disposal
management “BRING YOUR OWN ECOBAG/
SAKO BAG”
 TALIPAPA ON WHEELS
MANPOWER REQUIREMENTS INCLUDING THE
SKILLS REQUIRED

 As a sole proprietorship business, we have only limited job title. Below is the job
titles, their duties and basic salary.
JOB TITLE NO. DUTIES BASIC SALARY
       
MANAGER/ OWNER OF THE BUSINESS 1  Monitoring of all NOT APPLICABLE/ BASED ON
production, selling, THE RETURN OF
inventories including INVESTMENT/ ROI
salary distribution to
the vendors.
 Managing of the raw
materials and
scheduling of product
selling
VENDORS/ DRIVERS 2  In charge with selling 3,000 MONTHLY
goods and maintaining
cart maintenance.
 Should report daily
sales and inventory
details.
 TALIPAPA ON WHEELS
TOTAL PRODUCTION COST

ITEMS COST
Goods and Vegetables 8,290
Machinery, Tools/ 26, 698
Equioments
Vendors Salary 6,000
Tarpaulin 300
Maintenance (Alcohol, 300
disinfectants)
Inventory notebook and 150
Pen
TOTAL: 44,738
 BRIEF PRESENTATION OF THE DETAILED
BUSINESS PLAN

ORGANIZATIONAL
PLAN
 TALIPAPA ON WHEELS
FORM OF OWNERSHIP

“Talipapa on Wheels" is a kind of sole

proprietorship, also known as a sole
tradership, individual entrepreneurship
or proprietorship.
TALIPAPA ON WHEELS
ORGANIZATIONAL STRUCTURE
 TALIPAPA ON WHEELS
REWARD SYSTEM

INCREASE IN SALARY
BONUS
 BRIEF PRESENTATION OF THE DETAILED
BUSINESS PLAN

FINANCIAL
PLAN
 TALIPAPA ON WHEELS
SOURCE OF FUND

 Own savings of the investor

 TALIPAPA ON WHEELS
TOTAL PROJECT COST

FIXED ASSET:  
Business Cart 20,000
Tools and Equipments 2,298
Freezer 4,500
Tarpaulin 300
Pen and Inventory Book 150
   
WORKING CAPITAL:  
Vendor/ Driver 6,000 monthlies (2 vendors)
Production cost 8, 290 a WEEK
Alcohol/ Disinfectant 300
   
Pre-operation:  
Work Permit 2,000
TOTAL PROJECT COST: 44, 738
 TALIPAPA ON WHEELS
ESTIMATED RETURN OF INVESTMENT IN THE FIRST MONTH OF
OPERATION

Month Qty, SRP OPEX GROSS NET PROFIT ROI

produced SALES
september Meat 20 kilos 350 10,200 7,000 12,600 30.88%
Weekly weekly8* 4
expenses * 4 weeks/ 1
weeks/ 1 month=
month= 40, 28,000
  Seafoods 12 300 800 3,600
kilos weekly* 4
weeks/
month=
14,400
  Vegetables 50 2,750
55 kilos weekly* 4
(Different weeks/
Variety) month=
11,000
Total Net Profit= 12,600/ Total Opex 40, 800 *100 = 30.88%
GROUP MEMBERS:
 Jhastine N. Abala
 John Kenneth C. Hidalgo
 Jeffrey D. Neneng
 Judy Ann R. Silapan
 Julie Ann L. Ramos
 Julieann S. Corpuz
 Mayquen N. Reyes
 Karen Shane Ranchez