SUPPLY CHAIN OF OYO HOTEL INDUSTRY :

CURRENT CHALLENGES AND REMEDIAL MEASURES

GROUPMEMBERS
 SRIJANA ADHIKARI SUJATA SIGDEL
 LEENA SHRESTHA SAGAR POKHAREL
 DEEPA POUDEL JITENDRA CHAUDHARY
 CONTENT:
INTRODUCTION
VISION AND VALUES
BUSINESS MODEL
SUPPLY CHAIN NETWORK
COMPETITORS
CHALLENGES
REMEDIES
CONCLUSION
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 INTRODUCTION

 Launch Date : 21st May , 2013

 Legal Name : Oravel Stays Private Limited
 Trade Name : OYO(On Your Own) Rooms
 Founder and CEO: Ritesh Agarwal
 Funding Received : $1.7 Billion (Funding raised on April 1st , 2019)
 Company Valuation : $5.7 Billion
 Headquaters : Gurgaon , Haryana-India

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 CONTD…

 Total Employees : 10,001+ Employees

 Area Served : Asia and Europe
 Countries Served : 10 Countries(India , China , Malaysia , Nepal , UK , Dubai , Saudi
Arab , Philippines , Indonesia and Japan )
 Cities Served : More than 9000+ Hotels in 230+ Cities

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 Vision:
Change the way people
stay away from home

Affordable:
Standardized: Vision and Offers room at price
that no other player of
Promises to provide
same amenities values the budget segment
offers today

Technology driven:
Uses technology to
link all its function

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 BUSINESS MODEL

 Entire hotel is renovated as per OYO brand and quality standards.

 Sells the whole inventory of hotels under its brand name.
 Trains their hotel staffs in their dedicated skill institutes.
 Charges 22% as commission from its hotel partners.
 93% of OYO’s demand comes through its own channels.

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source : www.oyorooms.com
 SUPPLY CHAIN NETWORK

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Source : www.researchgate.net
Source : www.slideshare.net 9
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 CHALLENGES

Cleanliness : (No.1 priority , Efficient Housekeeping teams for Brand reputation management)

Technology : (Guests willing to engage brands that offer new technologies)

Meaningful Experiences : (Treated as an extension of the great quality customer service)

Excellent Service : (Must exceed expectation by being more than just good)

Sustainability : (CSR programme to win the customer and trust)

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 CONTD…

 Data Security Challenges : (Digital data Theft , virus attacks , confidential data leaks).

 Rising cost of daily consumables : (Price inflation of daily use products).

 Change in marketing trends and dynamics : (Traditional marketing – not effective).

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 REMEDIES

 Clean , sanitary , comfortable and tidy environment.

 Self-service guest portal for quick check-in check-out service.

 Secure software and no hotel data leaks.

 Covert more website visitors into customer’s.

 Respond customer’s review (Online review management system) 13

 CONTD…

 Control on stock and reducing the wastage for cost saving.

 Engage guest on social media , messaging apps and other online sources.

 Feeling of belongingness (Members emotionally attach with hotel).

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 CONCLUSION

 Trying to increase the customer by giving them a comfort zone at the place.

 Growth of company is increasing by providing the rooms in the less price and good
place.

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