Shopper’s Stop

Assignment 1 Name:G.Neethu
 History

• Foundation of shopper's stop was laid on october27 1991 by

K.Rheja Corp being amongst India’s biggest hospitality and
real estate players, group crossed yet another milestone with
its lifestyle venture.

• Shopper’s stop is a household name know for its superior

quality products, services and above all for providing a
complete shopping experience

• With an immense amount of expertise and credibility

shopper’s stop has become the highest benchmark for the
Indian retail industry.
 Vision , Mission & Values
VISION
• To be a global retailer in India and maintain its No.1 position
in the Indian market in the Department Store category. 

MISSION
• Nothings but Best
 Contd…

Values
• We shall not take what is not ours
• The Obligation to Dissent (against a viewpoint that is not
acceptable)
• We shall have an environment conducive to openness
• We shall believe in innovation
• We shall have an environment conducive to development
• We shall have the willingness to apologize and/or forgive
• We shall respect our customer's rights
• We shall be fair.
 LOGO

• On April 23 2008 Shoppers’ Stop has changed its logo. But the
color scheme will continue to be black & white.
• With the changed identity, Shoppers Stop want to upgraded
its positioning to a ‘bridge to luxury’ store.
• “The new logo has an international look and a timeless
appeal. The new baseline of the brand ‘Start something new’
encourages customers to take a step ahead to upgrade
oneself to the next level in life.”
 Presence

• 30 large format departmental stores in 12 cities.

• Shoppers stop’s sister stores:
Crossword book stores Home stop
Brio Desi café
Hyper city MAC
Arcelia Mother care
Nuance Group Hyper city –Argos
Time Zone
 Competitor's

Only few competitors for Shoppers‘ Stop & those are mainly
foreign players ,some departmental stores and single
stores. The name of few competitors is given below:
• Lifestyle
• Globus
• Central
• Pantaloons
• Westside
• Ebony
 Over all Marketing Strategy

Location: Mostly Located in the

metro cities.
Merchandise Assortment :
According to categories.
Customer Service: Started Many
Store Retail
Customer
Design
Merchandize &Service
Pricing Display
Assortment
Strategy
Communication
Location Mix
initiatives first in India.
Communication Mix: Through
television show (Splits villa)
Pricing: According to the brands
 Future Plans

Shoppers stop aims to position itself as global

retailer
• Internalize in-bound Logistics
• IT System for reading Manufacturing tags
• The reasons for sales and markdowns
• Wrong Predictions of fashion
• High Sales Forecasting
THANK YOU