A case study on

Effective Communication should be developed

through Trust

Business
Communication
1
 Effective Communication

Transparency, credibility and sticking to the commitments is

very important while communicating. Effective Communication
is driven through loyalty and trust of the people.

Purpose of this case

• Importance of communication in business
• Understanding unethical practices in business
• Transparency, Credibility & accountability are a
• major concern for managers
• Trust is must in an employee driven company
• Commitment is a worth of company’s values
• Effective management is won through loyalty
2
 Effective Communication

Case Overview
3
 Effective Communication

Characters in Case
Business Head
Mr. Shantanu Bannerjee
B.tech,Punjab University
Designation: Project Trainee
Internship: 6 months Domain Lead

Project Manager
Mr. Ravi Sharma
Designation: Project Manager
Experience: 9 years
Team Lead

Mr. Shyam Kumar Trainee

Designation: Domain Lead
4
Experience: 13 years
 Effective Communication

Case Overview
Work Profile:
• Simulating and mending circuits
• Development & validation

Strengths
• Very good at performing task
Mr. Shantanu Bannerjee
• Committed to all deadlines
• Mend and verify circuit better than anyone
else in the team al though being a fresher
Achievements
1. He was given the in charge of entire procurement team & reviewing
electronic items
2. He found flaws in inventory system .optimized it using software and
reduced the whole project life cycle time by 23% 5
3. His inventory model was accepted & implemented by other teams
4. His manager rewarded him for his innovation
 Effective Communication

Case Overview
“Shantanu was very talented and technically
expert. Once you provide him with the
objective, he does that before the stipulated
time with perfection. There is no need of any
mentor or supervisor to guide him. He knew
Mr. Shantanu Bannerjee his work, deadlines and how to make it done”
• Shantanu got more priority over
other trainees
• He interacted with client overseas
• He was in the lime light for a while
• Some senior team members were not Opinion
happy
• His dynamism & progress were taken 6
Mr. Satyajit Khurana
as a threat to prestige & position of Designation: Senior Engineer
other team members Experience: 3 years
 Effective Communication

Case Overview

Ms. Sheela,Project Manager Mr. Shantanu Bannerjee

Sheela: “Hi! Am I speaking to Mr. Shantanu

Shantanu: “Yes, Shantanu Speaking”
Sheela: “We have an urgent opening for project trainee. Your CV has been
shortlisted. You would be hired after undergoing 2 rounds of technical PI.Kindly
let me know if you are interested. But the condition apply only when you are not
being hired by the current team or any other team” 7
Shantanu: “Thanks sheela. I would talk to my manager regarding the same and
revert back in case they are not hiring me”.
 Effective Communication

Case Overview

Mr. Shantanu Bannerjee Mr. Ravi Sharma

• So he had a talk with his current manager, Mr. Ravi who asked
his manager Mr. Shyam Kumar about the vacancy
• Within 2 days he got a reply that Mr. Ravi & his manager are
very satisfied with his performance
• Mr. Ravi informed him that Shantanu’s training period will be
extended to 3 months & will take him as a permanent
employee
• They were ready to hire him at any cost 8
• They said that there will be an interview as a formality and
either of them will be there
 Effective Communication

Statements by Mr. Ravi

“ No need to worry. You can decline your

proposal from Sheela & also from other teams if
coming to you. Interview is just a formality. You
are in. Now don’t think about your interviews
much & concentrate on your projects. We have
lot of expectation from you. One of our team 9
members will be in the panel to take care.
 Effective Communication

Shantanu in Interview

Mr. Shantanu Bannerjee

• Shantanu rejected Miss Sheela’s offer

• Shantanu waited for the day to come…
• During the interview, none of his managers were present
• Shantanu was fired in the interview
• He was asked out of context questions which were not related to his
work. Neither he had worked nor did it match with the profile of the
work he was about to be assigned.
• Shantanu managed the out of box questions as he was resolving partly 10
the technical disputes of other team
 “Shantanu,we cannot hire you because you couldn’t
perform well in the interview

Mr. Ravi
“Why Ravi, I performed well till date. I am having a very
good track record for last 5 months & feedbacks were
very good as given by you only. I kept to all my deadlines.
You people awarded me. Because of you only I denied
sheela’s offer. You only assured me that the interview
was just a formality & I need to concentrate on my work.
Mr. Shantanu
Our Company’s policy says that while recruitment it is
the interviewer who decides the final selection. The
panel of your interviewer is not ready to hire you. They
have an opinion that the task to which you were going to
be assigned is different from your current profile & does
not meet their expectation. So you can apply for your 11
resignation latest by next 5 days so that it gets updated
to the database before your tenure of training ends by
Mr. Ravi default
 Effective Communication

Case Overview

Mr. Shantanu Bannerjee Ms. Sheela,Project Manager

Shanrtunu: “Hi Sheela, Shantanu speaking. Earlier you called me

regarding a opening in your team. Is it still there”
Sheela: “Shantanu there is no vacancy in our team expected probably till
next 6 months”
Shantanu: “Thanks sheela.” 12
 Effective Communication

Shantanu’s Perception
• Shantanu did not ask for the feedback after interview
as he was assured that it’s not going to impact anyway.
• He knew that as per company’s policy “Interns are
hired temporarily for projects & thus have no
assurance about confirmation of their job after
Mr. Shantanu completion of the project even if they had performed
well.
• He also didn’t have any documentary proof as
HR
Cannot help
everything was intended to him orally.
• He could have talked to HR’s, But in his company he
knew that HR will only say that if the line managers
are not ready then no one can do anything as the
entire decision is based on managers.
• Shantanu was helpless.
13
• Finally he resigned
 Effective Communication

Teaching Notes
14
 Effective Communication

Prior action to overcome

the situation
• When the feedback was delayed, Shantanu should have
thought about the other odd situations.
• Shantuna should have been very alert for his interview
• He should have talked to HR regarding other vacancies.
• He should have intelligently managed to use the written
documents like mail about the assurance given by the
manager , so that his claims to HR would have been strong
• He should have talked to his manager’s manager about the
issue
• He should have given a trial, to freely convey the same to his
domain HR 15
 Effective Communication

Major Communication Barrier

• Lack of transparency in communication
• Lack of trust
• Lack of fulfillment of commitment by the manager
• Perception: He believed that HR’s cannot solve his problem in
any way
• Improper organizational structure :Lack of autonomy &
privileges to bottom employees to discuss & resolve their
personal issues.

16
 Effective Communication

Mistakes committed by the

management
• Project manager should have kept control on his emotions and waited
till the results of the interview came out

• He shouldn’t have assured Shantanu, rather should have told him to

prepare well without giving any guarantee before hand

• Project manager should have justified Shantanu stating him the actual
reasons for not selecting him & should have cleared all his doubts

• He should have conveyed the message with the motive to convince

him, till he found that Shantanu was with his statement & was in a
position to agree to what he was saying

• Shantanu should have been given with adequate time to make 17

necessary arrangement in the meantime & to make up himself for the
cause
 Effective Communication

Conflicting statements
“ No need to worry. You “ Our Company’s policy says
can decline your proposal that while recruitment it’s
from Sheela & also from the interviewer who decides
other teams if coming to the final selection. The panel
of your interviewers is not
you. Interview is just a
ready to hire you. They have
formality. You are in. an opinion that the task to
Now don’t think about which you were going to be
your interviews much & assigned is different from
concentrate on your your current profile & does
projects. We have lot of not meet their expectation ”
expectation from you ” 18
 Effective Communication

Role of HR & its policy

• Open door policy should be implemented
• They should have a well expertise team to carry
out employee counseling & manage stress
• HR department should train their managers about
of maintaining transparency, accountability,
credibility & autonomy within employees
• Feedback should be collected from employee
when they are leaving about the reason for leaving
• HR Dept. should train managers without MBA
about communication barriers
• All employees who are undergoing resignation
process should be examined well. They should
track their details & come up with report & analyze
all types of circumstances to encounter such 19
problems before hand & optimize them.
 Effective Communication

Conclusion
• Maintaining effective communication, transparency&
sticking to commitment plays an important role
• Doubts of the bottom line employees should be
clarified
• Employee should have faith in organization
• Organizational structure should be simplified so that
the employees can sort out the problems with HR
easily

20