Breakfast category: Current breakfast products

Florida Supermarket’s
lack innovation, quality, convenience, and
Biggest Problem: healthfulness.

Value Proposition:

• A product that fits consumers’ healthy lifestyles

• A promotional program demonstrating the quick and easiness of the product 
• Awareness & repeat purchases due to the brand’s well-known name & reputation
• A price / value offering for your specific customers
 
 Product Features:
1 Extremely healthy: Contains 21 vitamins and minerals, 13 g of protein, 2X calcium of a 6 oz cup of yogurt, and 2X vitamin D as an 8 fl oz
glass of milk.

2 3 flavor options: Chocolate, strawberry, and vanilla. All flavors contain no artificial flavor, color, or sweeteners.

3 Great value: 10 packets in each box. Promotes repeat purchases.

4 Easy and convenient for customers to make each morning.

5 Innovative and unique compared to competitors’ products.

Carnation Breakfast Essentials Nutritional Drink Mix is a great fit for FLORIDA SUPERMARKET because it is a quick and easy,
innovative and deliciously nutritious breakfast drink that will satisfy consumer needs and retailer’s desire to grow the breakfast
category, maximize revenue, and sustain long term profits.
Florida
Supermarket’s Proposed Action Benefits
Biggest Problem is
within
the breakfast
Your breakfast section will see an
category. You Replace your slowest seller with our
increase of at least 10% in
stated a concern innovative and convenient product
revenues
that your current
breakfast products Add signage around the product to raise You will generate a sales increase
lack innovation, awareness of the new healthy breakfast of $2000 each week due to the
quality, option for customers notoriety of the brand
convenience, and
healthfulness, and You will double traffic to your
you are looking for Display our breakfast product in a breakfast section and drive
products to prominent section to draw customers to sustainable, long term profits
your breakfast section
satisfy these needs.

Place our sample product and signage with You will increase customer
complementary foods such as milk, fruits, awareness, satisfaction, and
etc. repeat business in your stores
 SUPPORT

Provide you with promotional support: In-store

coupons valued at 20 percent off

Provide you with sample stands that demonstrate

how easy the product is to make and provide free
samples of our product to your customers at our
cost

Provide you with live demonstrations on how to

make various recipes using our products
 Ease of Implementation

We are going to have our sales representatives meet with the local
1 managers once a week for the first month to ensure the actions have
been carried out.

We are going to have our marketing team meet with your team once a
2 month to discuss the current marketing strategies, review performance
metrics, and make changes if necessary.

We are going to have constant, open communication with your local

3 managers and our suppliers to ensure our product is always fully
stocked.