Maruti Suzuki India Ltd

Presented to –
Prof. Gaurav Gupta Presented by-
Dhiraj Sadhwani
 INTRODUCTION
 Maruti Udyog limited was established in 1981.
 First production commenced in 1983 Gurgaon, India,

 Competed to Hindustan motors by launching Maruti 800 in

1984.
 On 17th September,2001 Maruti Udyog was renamed to
Maruti Suzuki India Limited.
 It is subsidiary of Suzuki Motor Corporation of Japan.

 Maruti has more than 5 million satisfied customers in India

ABOUT…
 Maruti has a network of 391 sales outlets across 230
cities all over India.

 The service network covers 1,113 towns and cities,

bolstered by 2,142 authorized service outlets

 Chairman : Mr. R. C Bhargava

 CEO : Shinzo Nakanishi

BRANDS OF MARUTI SUZUKI PVT.
LTD.
 Historious car is Maruti 800
 Maruti 800 - Launched 1983 - Largest selling car in India,
until 2004-cheapest car in India.“Change ur life”
 Omni – 1984, 2 Face-Lifts “Fits all”
 Gypsy – 1985 “King”
 Wagon-R – 1999, 2 Face-Lifts.”For the smtr race”

 Alto – 2000, Currently the largest selling car in India.“Lets

go”
 Versa - 2003- “The joy for travelling together”
 Zen Estilo – 2005 -“ Shape ur world”
 Swift-2005 - “you’re the fuel”
BRANDS…

 Maruti Suzuki SX4 May 2007- “Men are back”

 Suzuki Grand Vitara Sports Utility Vehicle - July 2007.

Imported - “Play it your way”

 Maruti DZiRE Sedan Version of swift - March 2008 “The
heart car”
 Maruti A-Star - 2008 December. “Stop @ nothing”

 Ritz “Live the Moment”  

CAR MODELS

M 800 1984

OMNI GYPSY
CONT…

BALENO
CONT…..

ZEN ESTILO
VERSA
CONT…..

DIZIRE
 THEIR PRIDE
 The sales figure in 1993 reached up to 1,96,820 vehicles.
 The company produced one million vehicles in March
1994.
-“The first Indian Company to cross this milestone”.
 Maruti Suzuki, has sold 7,64,842 vehicles in 2007-08, an
increase of 13.3% compared to 6,74,924 vehicles sold in
2006-07.
 Their sales in the domestic market during march 2008 is
64,421 units.
 Wagon R and Zen were ranked first and third in the
premium compact segment.
WHY DO CUSTOMER LIKES MARUTI?
 Maruti ranked highest in customer satisfaction with
after-sales service.

 True value
 Driving school
 Authorized service
station
 Insurance (2OO2)
 Genuine accessories
 STRENGTHS
 Distributor network brand loyalty, Japan technology and
Service distribution
 After sales service

 Cost-effective

 Low maintenance

 Indian middle-class

 Low price,

 High fuel efficiency,

 WEAKNESSES

 Low Resale value

 Low engine capacity.
OPPORTUNITY

 High end car segment

 Overseas market
 Improve handling
 Add extra features to small segment cars
 Attracting youth
 Export small cars
Threats
 Fuel price
 Foreign brands
 Price high of raw material
 Small car competition

Key competitors
 Tata Motors
 Hyundai
 Ford
 FIAT
 General Motors
 Honda
SUCCESS FACTORS
 The Quality Advantage
 A Buying Experience Like No Other

 Quality Service Across 1036 Cities & towns

 One Stop Shop

 The Low Cost Maintenance Advantage

 Lowest Cost of Ownership

 Technological Advantage
FACILITIES
 Gurgaon Facility:
 300 acres
 capacity 850,000 cars/ annum
 Assembly plants 1,2,3
 Engine plants F, G and new K series
 Manesar Facility:
 500 acres
 capacity 350,000 cars/ annum

 Assembly plant 4

 Diesel Engine Joint venture – SPIL capacity 200,000

units/annum
 Supplier’s Park: 100 acres

 Total Capacity 1.2 Million Cars

FACILITY CAPACITY PLANNING -
 Current production capacity:
• Annual Capacity at Maruti Suzuki Gurgaon is: 850,000 units
• Annual Capacity at Maruti Suzuki Manesar is: 350,000 units
Total capacity : 12,00,000 units (1.2 million units)

 Expanding Capacity:
Maruti Suzuki to establish 2 plants at Manesar.
Plant B - capacity of 250,000 units per annum (Jan 2012)
Plant C -capacity of 250,000 units/annum (2012-2013)
Total Capacity: 17,00,000 units per annum by end of fiscal 2012-13
QUALITY MANAGEMENT –
 Awards & certifications –
 1999:-Certified as per ISO 14001:1996 for maintaining EMS.
(environment management system)
 Certified for changing its EMS from ISO 14001:1996 to ISO
14001:2004.
 Golden peacock award by world environment foundation in
2007.
 1st prize for excellence in energy conservation by Haryana
govt.
 1st company in world in automobile industry to get an ISO
9001-2000 certification.
 EN ISO 9001-2000 Quality management system certificate for
Gurgaon & Manesar plant.
 FUTURE PLAN
New assembly plant will be scaled up to produce
5,00,000 cars a year by 2012.

NEXT SUPERSTAR

Suzuki Cervo'sport
a Suzuki 660cc
engine - as against
Nano's 623cc - and
wear a tag of around
Rs 1.5 lakh on road.

.
THANK YOU