•ECFTVFEIE

•EFFECTIVE
•LESOMD
•MODELS
•RKPSEEA
•SPEAKER
•AGELANGU
•LANGUAG
E
•RDNESE
•SENDER
•NCRDEOE
•ENCODER
•LCHNANE
•CHANNEL
•EMSGSAE
•MESSAGE
•INAGSL
•SIGNAL
•MUCOOIOMNAC
TN
•COMMUNICATION
 What is Communication?
The act or process of using words, sounds , or
behaviors to express or exchange information
or to express your ideas, thoughts, feelings, etc.,
to someone else.
The messages that is given to someone; a letter ,
telephone call etc.
 Purposive
Communication
“ The art of communication is
the language of leadership”.
( James Humes )
 It is a mistake to believe that
communication is a simple process.
Although people communicate with one
another everyday, the real question is
whether the ideas one has expressed are
truly understood by another.
To communicate properly, one cannot
simply strive to express oneself and leave
understanding to fate; one must also learn
how to organize one’s thoughts, control
one’s emotions, use one’s words to
articulate concepts and arguments, and
express oneself in the best way possible.
The art of one’s communication reflects the
art of one’s thinking.
To construct ideas and bring people to
believe one’s vision, it is important to be
able to communicate in an effective,
articulate manner.
• To lead nations or corporations,
communication skills are essential. To
work smoothly as a team, communication
is indispensable. And to create a vision
that people will believe in, one needs to
learn how to communicate purposely in
today’s society
Communication
Models
Aristotle’s Model of Communication
Shannon-Weaver’s Model of Communication
Osgood-Schramm Model of Communication
White’s Stage of Oral Communication
The earliest model comes from Aristotle at
around 5 B.C. Aristotle explains that speakers
should adjust their messages according to their
audience and the occasion to achieve a
particular effect.

Speaker Speech Audience Effect

occasion

Aristotle’s Model of Communication

The Shannon-Weaver model was created by Claude
Shannon and Warren Weaver ( Flores, 2016).

According to the website Communication Theory.Org, in

1948, Shannon and Weaver wrote an article in the Bell
System Technological Journal entitled “ A Mathematical
Theory of Communication.”
According to Flores (2016), this is also often called the
“Telephone Model,” since it was developed because of the
technology of the telephone and the experience of “noise”
coming from the switchboard.
Sender Encoder Channel Decoder Reciever

Noise

Feedback

Shannon- Weaver’s Model of Communication

The sender would be the person giving the message,
while the encoder would be the transmitter which
converts the messages into signals.
Let us use the modern example of the mobile phone.
With our modern example, the encoder would be the
cellphone, and the sender, of course, would be the person
calling. The decoder, on the other hand, would be the
reception place of the signal which converts signals into
message, which is why in modern parlance, when there is
“no signal”, there is difficulty in decoding the message.
• The receiver would be the destination of the
message by sender which would be the person
who is being called- and when there are
problems, or noise ,” that interferes with the
message, then the receiver would give feedback,
which is usually phrased as “choppy,” when the
messages cannot be heard because of the signal.
• This model can also be used in other situations,
and can tell us how the message may sometimes
get lost because of the noise, which can be
physical or psychological, and how feedback is
an essentials component of communication to
ensure that the messages is successfully
received.