PEPSI MARKETING MIX
4 Ps Analysis
Pepsi Promotion & Advertising Strategy
Introduction
The marketing mix refers to the set of
actions, or tactics, that a company
uses to promote its brand or product
in the market. The 4Ps make up a
typical marketing mix - Price, Product,
Promotion and Place.
Marketing Mix of Pepsi analyses the
brand/company which covers 4Ps
(Product, Price, Place, Promotion) and
explains the Pepsi marketing strategy.
As of 2020, there are several
marketing strategies like
product/service innovation, marketing
investment, customer experience etc.
which have helped the brand grow.
Marketing strategy helps companies
achieve business goals & objectives,
and marketing mix (4Ps) is the widely
used framework to define the
strategies.  
Pepsi Promotion & Advertising Strategy:
The promotional and advertising
strategy in the Pepsi marketing
strategy is as follows:
Pepsi mainly targeted its food
products to the youth and family. The
branded CSD is targeted to the youth.
The promotion is also done in that
format. They are promoted using the
famous movie stars or the well-
known faces so that the people can
easily relate.
The promotional strategy in the
marketing mix of Pepsi uses all
possible media channels like TV,
print, outdoor, online ads etc for a
360 degree branding. Pepsi has
sponsored global events like world
cups of football, cricket etc across the
world apart from sponsoring global
lifestyle, music etc events. They also
have a high and powerful promotion
policy for all the chips they have like
Lays and Kurkure.
Pepsi Promotion & Advertising Strategy:
As a global beverage & snack brand,
Pepsi mainly targets the media to
make their presence felt in the
market. Lipton is marketed to the
higher end of the customer. The
Tropicana brand is also targeted to
the fitness oriented people. The
people who are also preferring the
healthy options of drinking also
prefer this products. Thus they
promote in a way which attracts the
people who are health conscious and
the ones who are interested in having
the healthy food. Pepsi has also been
involved with global brand
ambassadors who are film stars,
famous sports personalities etc. This
summarizes the Pepsi marketing mix.
About Pepsi
Pepsi Co. being a huge company has a lot of
brands under its hat. There are various
products of Pepsi Co. like Pepsi, Mountain
Dew, Lays, Tropicana beverages, 7Ups,
Cheetos, Lipton Tea, Aquafina, etc.
Pepsi are mainly targeting the food and
beverages market. We find that the company
has a lot of products which are catering to
the various needs of the people. They have
entered into a lot of segments like CSD,
Chips, Wafers, Tea, etc. Pepsi Co has a huge
consumer base and one of the leading
players in the carbonated soft drink (CSD)
industry. We also find that the chips industry
also does not lag behind. They are now
venturing into new kind of markets where
they are making a strong impact.