Porter’s Five Forces Analysis

Apple Inc.

Team
Team Members
Members
•• Ashutosh
Ashutosh Kumar
Kumar -- • Pooja Shah
Leader
Leader • Darshil Punamiya
•• Conrad Fernandes
Conrad Fernandes • Ashmeet Saluja
•• Riya
Riya Kadam
Kadam • Sagar Gupta
•• Meet
Meet Patel
Patel • Bhawaik Makhwana
•• Shivam
Shivam Rana
Rana • Sanika Kulkarni
•• Shristi
Shristi Ladda
Ladda
 Highest spending on research and
THREAT OF NEW development in 2021(in billion U.S.dollars)
ENTRANTS 

• Massive Capital
Requirements
• Economies of scale
• The time of entry
BARGAINING POWER OF BUYERS

High Level of customer loyalty

Apple ecosystem

Absence of dependence on a few customers

BARGAINING POWER OF SUPPLIERS

Supplier Suppliers Supplier • Bargaining Power of apple

Category Bargaining suppliers vary across supplier
Precessor and Motorola,IBM,Intel Considerable groups.
computer • Apple exercises its bargaining
memory
suppliers power in relation to its suppliers.
• Apple works systematically to
Movie and TV Disney,ABC,Fox,Sony Low further reduce the bargaining
program
suppliers power of its suppliers.

Music Suppliers BMG,Sony,Warner,Universal Low

Suppliers of Acbel Polytech inc.Cheng Low

parts and Loong Corp.GoerTek Inc
componets
 Moderate to high
availability of substitutes
THREAT OF
SUBSTITUTE Low performance of
PRODUCTS
OR substitutes
SERVICES
Low buyer propensity to
substitute
RIVALRY AMONG
EXISTING FIRMS

• High Aggressiveness of
Firms
• Low Differentiation of
Products
• Low Switching Cost
THANK YOU