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S13 ME Monopoly
S13 ME Monopoly
VAIBHAV BHAMORIYA
SESSION 13, MANAGERIAL ECONOMICS
IIM KASHIPUR, EPGP 2018-19
MONOPOLY POWER
• A monopoly is a market structure in which only one seller supplies to all the consumer
• Economies of Scope : - when total cost of producing two products within the same firm is lower than when they are produced
separately
• Tends to encourage larger firms – smaller firms have greater problems obtaining funds
• Cost Complementarity
• In a multi product cost function when the MC of producing one output is reduced when output of another product is increased – in extreme
cases monopoly power results
• A linear demand curve is elastic at high prices and inelastic at lower prices
• MR= P {(1+E)/E}
• When demand is elastic MR is positive
• When demand is unitary elastic MR is zero
• When demand is inelastic MR is negative
• The monopolist can sell one more unit only by lowering price
• Inverse Demand Function : P(Q) = a + bQ
THE OUTPUT DECISION
• PM > MC
• Society is willing to pay more than the cost of production
but monopolist does not do so because it would reduce the
firms profit as in this range MR < MC
MULTIPLANT DECISIONS
• MR(Q) = MC1(Q1)
• MR(Q) = MC2(Q2)
• MCI(Q1) = MC2(Q2)
ENTRY BARRIERS
• Prevents other firms from entering business and reaping positive economic profits
• Presence of monopoly power does not imply economic profit – depends solely on where
the demand curve lies in relation to the average cost curve
MEASURING MONOPOLY POWER
• Antitrust Laws
• Merger Evaluations
• Price Regulations
• Example: The Death of Google Reader Paves The Way For Real RSS Businesses