PRESENTED BY-

AKANKSHA SHARMA
SHWETA PATHAK
INTRODUCTION-

 PharmEasy is an Mumbai online Healthcare aggregator which helps

in delivering best health products with great discounts with shortest
time possible.
 Founded by Dharmil Sheth and Dhaval Shah in the year 2014.
 It has its mobile and web versions with best technology to use and
order through these platforms.
 One of the leading online delivery medicine app it has a net
valuation of 700 million USD.
 Helps in connect with the local medi stores for faster and efficient
delivery.
MAJOR PLAYERS IN THE ONLINE MEDICINE
SPACE-
 PharmEasy
 PharmEarth
 Myra
 Bookmeds
 Practo
 Netmeds
 1mg
 HealthMug
 Meds on way
 Care on go.
STRATEGIES OF PHARMEASY-
1. CORPORATE LEVEL STRATEGIES-
At the highest level, corporate strategy involves high-level strategic decisions that will help a
company sustain a competitive advantage and remain profitable in the foreseeable future.
Corporate-level decisions are all-encompassing of a company.
 Partnerships and Mergers- Partnerships and outsourcing are a daily occurrence in the
pharmaceutical industry. Seeking for and actualizing sustainable mergers is a good
business development strategy for a pharmaceutical company. This is the reason
PharmEasy entered market with merger with Med life.
 Accessing new markets and diversification- Accessing new and functioning markets is a
critical business strategy in the highly competitive pharmaceuticals industry.Emerging
global markets present good opportunity to pharmaceutical companies. PharmEasy is
constantly finding new markets internationally and finding ways to merge with order
brands. This sector requires lots of reach and availability of services in marketplace.
2. BUSINESS LEVEL STRATEGIES-
At the median level of strategy are business-level decisions. The business-level
strategy focuses on market position to help the company gain a competitive
advantage in its own industry or other industries.
 Operational Marketing and sales strategies- An operational marketing and
sales strategy is paramount for a pharmaceutical company's growth and
profitability. A marketing and sales business development strategy helps
pharmaceutical firms to take advantage of the growing market. Similarly,
Marketing practices of PharmEasy helped it to maintain more trusted brand to
order medicines.
 Technology based- Investing in technological innovations is a profitable
business strategy for a pharmaceutical business. Trends such as increasing
competition,globalization, and shorter product-cycle times are real
challenges for the industry.Technological innovations enable a
pharmaceutical company to deal with thesechallenges by reaching more
consumers and suppliers, receiving instant feedback at a cheaper cost. One
such strategy is using e-detailing, whereby a company communicates a
product's details on the Internet. Consumers are able to schedule
appointments onlineand learn about products or have a company address
their questions in real time. (Bob Kelly, n.d.)
3. OPERATIONAL LEVEL STRATEGIES-
At the lowest level are functional-level decisions. They focus on activities within and
between different functions, aimed at improving the efficiency of the overall business.
These strategies are focused on particular functions and groups.
 Customer relationship – PharmEasy provides superior customer case services to
the buyers. This ensures continued customer satisfaction. From prescription to
deliver the agents are require to ask overall experience of customers every time.
This strategy ensures the company a higher customer satisfaction. The results on
ground level are given to area manager, and analysis and reports are made.
CONCLUSION-

 The ‘Strategy’ team at PharmEasy is a key link between various stakeholders in

the organization, both internal and external.
 Marketing is very crucial for achieving customer attention and PharmEasy has
adopted various marketing strategies. The company targets its customers by
popularizing its network online through social media marketing and other
related networks.
 Along with their online marketing and the company manage to run the TV
campaigns for engaging more viewers and retaining its brand.
 As India's online pharmacy it is expected to eat into the market share of
traditional brick-and-mortar pharma retail market.