Introduction

Neighborhood Livestock and Fish farming

Mission: “To provide quality and fresh meat through a
well-defined set of organic practices.”
Vision: “ To be the leader in organic Livestock and Fish
production.”
Introduction
Founders’ Names
• Shriti Pokharel
• Asmita Kathet
• Dipa Tamang
• Deep Narayan Tajpuriya
 Introduction
Contact Information
• Location: Badrani, Ratnanagar -7, Chitwan
• Operation Hours: Everyday (6:00 am to 9 pm)
• For customer queries: https://deeptajpuriya106.wixsite.com/neighborlivestock
Problem
• Non-availability of fresh meat in nearby areas.
• Increased price of meat due to transportation cost.
• Demand of duck meat in hotels has not been fulfilled.
Are you satisfi ed from the currently available products and services?

yes no

27%

73%
Solution

http://www.thefishsite.com/articles/2088/cambodian-case-study-intergrated-pig-and-fish-farming/
Solution
• Offer organic meat with delivery service.
• Affordable price.

do you want new farm whch provides organic products?

yes no

100%
Opportunity
• There were around 90 small and big hotels and lodges in
Sauraha till 2012 (Dongol, 2012).

• The restaurants purchase food items such as milk, chicken,

fish, eggs and meat from local areas (Dongol, 2012).

• Chitwan National Park (CNP) had registered 38,604 tourists in

the first four months FY 2015/16 according to Nurendra Aryal,
Assistant Conservation Officer at the CNP (The Himalayan
Times, 2016).
Opportunity
Availability of Fresh Meat at right Quantity
WHICH MEAT IS PREFERED MOST BY THE CUSTOMERS?
very poor poor moderate good very good

9% 19%
18% 24%

5%

7%

24%
21%

chicken fish duck buff motton pork

73%
 Business Model
How will we make money?

• Selling meat products and animals

• Revenue from delivery charges
Marketing and Sales
Marketing Strategy (4P’s)
 Products
 Pork
 Duck egg
 Duck meat
 Fish ( Dedh, Sauri, Barari, Sahar)
Marketing and Sales
Marketing Strategy (4P’s)
 Price
QTY (in Kg) Amount (NPR) (in average)

Fish 1 350-400

Pork 1 300

Egg 1 Pcs. 40

Duck meat 1 800

Source: Narayan Sunar, owner of Chulesi Bhansaghar

Marketing and Sales
Marketing Strategy (4P’s)
 Place
Would you prefer to order online?

yes no

25%

75%
Marketing and Sales
Marketing Strategy (4P’s)
 Place

 Located in Ratnanagar, Chitwan

 Retail outlet
 Online selling to B2B customers.
Marketing and Sales
Marketing Strategy (4P’s)
 Promotion

 TV
 Newspaper
 Billboards
 Radio
 Social media
Take customer feedbacks for improvement
Marketing and Sales
Sales Strategy

 Inauguration ceremony
 Delivery service
 Online availability
 Discount on bulk purchasing
 Competitors
Base of difference Our farm Competitors

Product type Unique products with good demand in Chicken, Mutton and Fish are available
market in abundance

Product availability Provide products at right time Difficult to fulfil the demand at the
required time
 

Online selling Online orders are accepted. No online availability.

 

Delivery service Company will deliver products. Customer will have to do by

themselves.
Investment
Advance lease payment - NRS. 24,00,000.
Farm building - NRS. 20,00,000.
Cost of animals:
Piglets ( 2 male, 10 female) - NRS. 60,000.
Fingerlings (500) - NRS. 200.
Duck ( 50 female, 20 male) - NRS.70,000.

Total Cost - NRS. 45,30,200.

Source: Rajaram Chaudhary, Program and operation executive at Chitwan Paradise Hotel
Operating Cost
Cost of food for Duck - NRS. 5250.
Cost of food for Pig - NRS. 3000.
Cost on fingerlings - NRS. 500.
Wages - NRS. 56,000.
Operational Cost - NRS. 8000.
Total cost - NRS. 72,750.

Total operational cost in a year - NRS. 8,73,000.

Source: Narayan Sunar, owner of Chulesi Bhansaghar

Total income in a year
Income from 40 piglets - NRS. 200,000.
Income from 60 pigs - NRS. 1800,000.
Income from 3500 eggs - NRS. 140,000.
Income from 500 ducks - NRS. 575,000.
Income from 500 fish - NRS. 175,000.
Total income - NRS. 28,90,000.
Gross Profit
Total income in a year - NRS. 28,90,000.
Total operational cost in a year - NRS. 8,73,000.
Gross Profit in a year - NRS. 20,17000.
Future Plans
 Expand to other area of Chitwan.
 Increase the number of animals in the farmhouse
guarantying local employment.
Offers
Total investment: NRS. 45,30,000.
Investment from owners: NRS. 32,30,000.
Investment from investor: NRS. 13,00,000.
30% of the share.
Summary
 First organic and integrated livestock and fishing
farming in Ratnanagar, Chitwan.
 Provide local employment opportunities.
 Profitable business.
Interview with local people and restaurant
personnel