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  • Vision and Mission Statement

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    FahimTanzim
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    The document provides guidance on developing vision and mission statements for an organization. It discusses that vision statements describe the desired future state or goals of the organization, while mission statements articulate the core purpose and reason for the organization's existence. The document outlines best practices for crafting each statement, including involving managers and employees to resolve divergent views, and addressing customers, products, markets, technology, growth, values, image, and employees. Developing clear vision and mission statements helps provide strategic direction, planning, and a sense of shared purpose and worth across an organization.

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    The document provides guidance on developing vision and mission statements for an organization. It discusses that vision statements describe the desired future state or goals of the organization, while mission statements articulate the core purpose and reason for the organization's existence. The document outlines best practices for crafting each statement, including involving managers and employees to resolve divergent views, and addressing customers, products, markets, technology, growth, values, image, and employees. Developing clear vision and mission statements helps provide strategic direction, planning, and a sense of shared purpose and worth across an organization.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    10 views24 pages

    Vision and Mission Statement

    Uploaded by

    FahimTanzim
    The document provides guidance on developing vision and mission statements for an organization. It discusses that vision statements describe the desired future state or goals of the organization, while mission statements articulate the core purpose and reason for the organization's existence. The document outlines best practices for crafting each statement, including involving managers and employees to resolve divergent views, and addressing customers, products, markets, technology, growth, values, image, and employees. Developing clear vision and mission statements helps provide strategic direction, planning, and a sense of shared purpose and worth across an organization.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 24

    Vision and Mission Statement

    Asif U. Ahmed
    Why?
    • Achieve clarity of purpose among all managers and
    employees
    • Provide basis for all other strategic planning activities
    including internal and external assessment, developing
    strategies and choosing among alternative strategies
    • Provide direction
    • Resolve divergent views among managers
    • Provide a sense of worth and intent to all stakeholders
    • Achieve higher organizational performances
    Vision Statement
    Vision Statement
    Best practices for writing Vision Statements

    Our vision is to create a better


    everyday life for many people- IKEA
    Create your Vision statement
    Mission Statement
    Mission Statement

    A mission statement articulates a company's purpose.


    It announces to the world at large why your company
    exists. Every business should have a mission
    statement as a way of unifying the organization.
    Components of Mission Statement
    • Customers- Who are your customers?
    • Products- What are the firm’s major products or services?
    • Markets- Geographically, where does the firm compete?
    • Technology- Is the firm technologically current?
    • Concern for survival, growth and profitability- Is the firm committed to
    growth and financial sustainability?
    • Philosophy- What are the basic beliefs, values, aspirations or major
    competitive advantage?
    • Self concept- What is the firm’s distinctive competence of major
    competitive advantage?
    • Concern for public image- Is the firm responsive to social, community and
    environmental concerns?
    • Concern for employees- Are employees a valuable asset of the firm?
    How to create Mission Statement
    Three Steps of Writing Mission Statement
    The final mission statement
    • Grow market vegetable
    • Grow market vegetables using organic, sustainable farming
    practices
    • Grow market vegetables using organic, sustainable farming
    practices to give people safe and healthy food choices
    Difference between Vision and Mission Statement
    Difference between Vision and Mission Statement

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