INFLUENCE OF SOCIAL MEDIA

IN INDIAN ECONOMY BY
Dr.D.THIYAGARAJAN,
Assistant Professor,
Dept. of Business Administration,
Govt. Arts and Science College, Veppanthattai.
 SOCIAL MEDIA

 Social media is computer-based technology that facilitates the

sharing of ideas, thoughts, and information through the building of
virtual networks and communities.
 social media is internet-based and gives users quick electronic
communication of content.
 TYPES OF SOCIAL MEDIA

1.SOCIAL NETWORKING SITES. 2. IMAGE SHARING SITES.

3.VIDEO SHARING SITES. 4.SOCIAL BLOGGING.

5. SOCIAL COMMUNITY AND DISCUSSION SITES
.
 SOCIAL MEDIA AFFECT OUR
ECONOMY

• Social media is also helping to fuel the global economy by

creating new jobs, democratizing information and pushing brands
far beyond their borders.
• Now, businesses own and create their digital media content,
breaking down the barriers to reach new audiences.
 SOCIAL MEDIA AFFECT OUR
ECONOMY
• Social media has helped to shorten distances across the world
which otherwise was not possible due to geographical and
socioeconomic factors.
• Social media is an interactive platform where individuals,
communities and organisations share, discuss, co-create and
modify user-generated contents.
• It influences small and large companies to improve their image
and interact in a new way with their business partners and
clients.
 SOCIAL MEDIA AFFECT OUR
ECONOMY

• Social media has emerged as the key factor to change the

dominant position of established markets by creating new
markets by word of mouth information, customer
empowerment and rating platforms.
• Influence of social media in Indian society and cultures
adopt the full potential of social media there will be large-
scale influence on the economy of India.
 SOCIAL MEDIA AFFECT OUR
ECONOMY
• social media will open the door for knowledge flow in
organisations which in turn will reduce the cost of software’s
through open source collaboration.
• Social media will help in finding important information’s
quickly which will make organisations more aware, active and
responsive to their customers.
• Today when the consumers are more networked and know
what he wants through the Internet, traditional advertisements
are becoming less effective which is having a harmful impact
on major companies.
 SOCIAL MEDIA AFFECT OUR
ECONOMY

• The advantages of social media are that it gets a global

audience and considered cheaper than traditional
advertisements. It has changed the consumers buying
behaviour because of the choices available and access to
information, which guides them in their buying process.
IMPACT OF SOCIAL MEDIA
IMPACT OF SOCIAL MEDIA
IMPACT OF SOCIAL MEDIA
IMPACT OF SOCIAL MEDIA
அறங்கூறா னல்ல செயினும் ஒருவன்
புறங்கூறா னென்றல் இனிது.
( குறள் எண் : 181 )
அறநெறியைப் போற்றாமலும், அவ்வழியில் நடக்காமலும்கூட இருக்கின்ற சிலர்
மற்றவர்களைப் பற்றிப் புறம் பேசாமல் இருந்தால், அது அவர்களுக்கு நல்லது.
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