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  • Internal-External (IE) Matrix

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    Tauseef Ahmed
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    The document presents an internal-external (IE) matrix analysis for a company. The company's internal factor evaluation (IFE) score is 3.62 and external factor evaluation (EFE) score is 3.26, placing it in quadrant 1 of the matrix. This suggests the company should pursue a growth and build strategy, focusing on market penetration, market development, and product development strategies.

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    The document presents an internal-external (IE) matrix analysis for a company. The company's internal factor evaluation (IFE) score is 3.62 and external factor evaluation (EFE) score is 3.26, placing it in quadrant 1 of the matrix. This suggests the company should pursue a growth and build strategy, focusing on market penetration, market development, and product development strategies.

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    38 views4 pages

    Internal-External (IE) Matrix

    Uploaded by

    Tauseef Ahmed
    The document presents an internal-external (IE) matrix analysis for a company. The company's internal factor evaluation (IFE) score is 3.62 and external factor evaluation (EFE) score is 3.26, placing it in quadrant 1 of the matrix. This suggests the company should pursue a growth and build strategy, focusing on market penetration, market development, and product development strategies.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    Internal-External (IE) Matrix

    IFE Score=3.62 EFE Score=3.26

    IFE Weighted Score X – Axis


    Strong Average Week
    3 2 1
    4 1 2 3
    IFE=3.62
    EFE=3.26

    3 4 5 6
    Total EFE
    Weighted
    Score Y –
    Axis

    7 8 9
    2

    1
    Results
    • Intersection point of EFE and IFE is on quadrant 1

    • Grow and build strategy

    • Strategies should focus on market penetration

    • Market development, and product development

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