Corporate Social

Responsibility

Presented by: Gabriella, Genesis, Lisen, Diego, Thomas &

Bouwe
Course: Social Entrepreneurship
Assignment 3: CSR
Date: November 5th 2019
 Content
● Company Description

Corporate Social Responsibility Plan:

● Environment
● Community
● Marketplace
● Workplace

● Progress Measurement
● CSR Policy
Aruba Vision Center
Description, mission & vision
Aruba Vision Center is Aruba’s leading optical eyewear store.
With five convenient locations on the island of Aruba, namely at Super Food
Plaza - Palm Beach Plaza - Santa Cruz - Renaissance Marketplace and Main
Street, they offer optical services to the community of Aruba.
Mission: To provide good quality and affordable eyewear to the community of
Aruba that will create long term relationships with their customers in which the
customer will make Aruba Vision Center as their eyewear store of choice
Vision: To become the leading eyewear retailer in Aruba. To be the first optical
the community thinks about when needing one.
Aruba Vision Center
Values
● Core Value: To enhance the vision of the
community of Aruba
● Service to others- AVC offers free eye
exams to the Aruban public (with or
without AZV)
● Contribution- Raising awareness of Breast
Cancer
● Service/Community- AVC serves the
Aruban community by providing eye
exams, (sun)glasses, and contact lenses
Aruba Vision Center
CSR Plan- Environment

Contributing to a better Environment

●Post- consumer waste; Paper,paper products, packaging
●Biodegradable cleaning supplies; Mrs. Meyers
●Choosing alternative energy sources; Solar panels,
●Green Procurement; Source goods and services that have been produced
sustainably
Aruba Vision Center
CSR Plan- Environment

Contributing to a better Environment

● Plant A Tree – a tree is planted for every pair of sunglasses purchased.

● Promote and sell eco-friendly eyewear brands; Panda, Solo Eyewear and Toms.
● For every pair sold, AVC will donate 10 florins to a select organization; Stichting
Scubblebubbles, Fundacion Aruba Limpi or Stichting Turtuga Aruba.
Aruba Vision Center
CSR Plan- community

Supporting the local Community

●
01 Involvement in schools ●
Collaboration with UA, Internship
Free checkup at elementary schools

● Employee Volunteerism (Mary Joan, Kiwanis

02 Volunteer work
●
Club of Aruba, SVGA)
Collaboration with young Kiwanis Clubs

● Sponsor cultural festivities (carnaval)

03 Sponsorship ●
●
Collaboration with smaller companies/ agencies
+ Marketing

● Collaborate with sustainable companies/ small

04 Charity programs/ activities
●
companies
Futura/ Baz-rrr → SDG’s
Aruba Vision Center CSR Plan - EDUCATE CUSTOMERS

● Advertise the use of recycled materials; frames, glass

● For every for every pair of glasses sold AVC will give back to the
community

● Sponsor local sport clubs and hanging up banners

Aruba Vision Center
CSR Plan- Workplace

Creating a positive Workplace Environment

● professional training
● personal and professional development
● fair pay
● equal opportunities
● respectful working environment
Aruba Vision Center
CSR Plan- Workplace

● Respectful communication and cooperation between

employees
● Teamwork and employee participation among all groups
and employee perspectives
● Work/life balance through flexible work schedules to
accommodate employees varying needs
Aruba Vision Center
Progress Measurement

● Governance
● Environmental Protection
● Community Involvement
● Products and Services
● Employment Practices
CSR Principle Activity Measure Outcome Metrics
Governance ● Corporate governance code that meets or exceeds ● % improvement in trust and
industry standards relationship scores with key
● Regular board of directors and management stakeholder groups
assessments of stakeholder impacts and ● % increase in satisfaction scores
approaches among stakeholders

Environmental ● Independently verified environment disclosure ● % reduction in expenditures to resolve

Protection report pollution issues
● Process changes adopted to reduce waste emission ● % reduction in waste and emissions
and energy consumption

Community ● Community awards accolades received ● percentage of profits or income

Involvement ● Social and recreational benefits provided to the resources donated to improve the
community quality of life in the community
Aruba Vision Center
CSR Policies

Does AVC’s current actions coincide with its CSR policy?

Thank you for your
attention!
Any questions? comments?