Dabur India

• One of the top 10 FMCG Company

• Founded by SK Burman
• Product segments pertaining to Personal care, Skin care, Hair care, Oral hygiene
Health supplements Drinks

Approach Roadmap Progress Obstacles

• Concurrent team working approach
• A blueprint of timing and flow of project
process
• Doing primary and secondary research through
Research on Internet, Creating surveys among
dealers and knowing the perspective of
customers and shopkeepers
• Analysing its performance among other
players in the industry and finally creating a
report with the information collected
• Understanding other FMCG competitor ‘best
practices’
• Gathering information from dealers
regarding the impact of GST and covid
• Creating surveys among the
stakeholders
• Developing understanding about the
channel pricing and the service
frequency
• Secondary research completed
• Knowledge about the industry
and product portfolios gathered
• Proper knowledge about the affected
logistics cost and stock transfer cost
due to covid
• Determining the service frequency of
Dabur India

Presented by: SDM(4), Group-6