Extent of the Satisfaction in the Services of

Milk Tea Industry in the Municipality of

Lupon, Davao Oriental
Introduction
This study will give emphasis on the consumers of the
flourishing milk tea industry, whether they are individual or
not. The aim of this study is to determine why people afford
to purchase milk tea and to assess the effect of the growing
milk tea industry in the Municipality of Lupon, Davao
Oriental, based on customer satisfaction and preferences.
 For the:
Significance of the  Students
Customers
Study Business
This study hope to establish an
understanding about the effect of the
Owners
growing milk tea industry to the consumers Marketing
of the Municipality of Lupon, Davao Staff
Oriental and to also understand the level of
satisfaction and preference of the consumers Future
towards the product and services of Milk Researchers
Tea industry in the research locale. For
researchers, this study is important and
Professors
could enhance the knowledge of an Administratio
individual about the business practices and n
services offered towards to consumers.
Future
Entrepreneurs
Statement of the Problem

1. What are the demographic profile of the respondent.

2. What are the necessary features of milk tea providers?

3. What is the extent of customer satisfaction in the services of milk tea in the
Municipality of Lupon, Davao Oriental in terms of its materials and ingredients?

4. What is the extent of consumer taste preference in the services of milk tea in the
Municipality of Lupon, Davao Oriental according to the consumer's preference?
Statement of the Problem

5. What is the extent of consumer’s preference in the Municipality of Lupon,

Davao Oriental in terms of the colorful features of packaging on their milk tea?

6. What is the extent consumer’s satisfaction in the Municipality of Lupon,

Davao Oriental regarding on the incorporation of creativity and innovations in the
product?

7. What is the extent of consumer’s liking in the Municipality of Lupon, Davao

Oriental on the customization of the milk tea according to their taste?
 Data Gathering

1. Identifying the Population 5. Select The Tool And Begin.

2. Computing the Number of 6. Evaluate The Resources.
Respondents (Slovin’s Formula)
7. Write And Review The Paper
3. Formulating Survey Questionnaires
4. Conducting Research
Research Design
The quantitative method of research was used for this study. This study uses
quantitative research design because it seeks to identify the extent of satisfaction in
the in the services of milk tea industry in the Municipality of Lupon, Davao
Oriental.

Sampling Plan
The study uses probability sampling, alternatively known as random
sampling which he researchers will select samples in a random way that will aid
the study.
Research Locale
This study was implemented to any milk tea consumers and only to
the milk tea consumers inside the premises of the Municipality of Lupon,
Davao Oriental.
 Sample Size
The Slovin's Formula is given as follows: n = N/(1+Ne2), where n is the sample size, N is the
population size and e is the margin of error to be decided by the researcher.
Formula:
n = N / ( 1 + NE 2 )
 
where n = sample size
 
N = population
 
E = desired margin of error
The researchers have used 10% margin of error wherein:
n = N / ( 1 + NE 2 )
 
= 65,785 / ( 1 + ( 65,785(0.10)^2))
= 65, 785 / ( 1 + 657.85)
n = 99.84822038 or 100
Sampling Procedure

 Quantitative Research Method

 Identifying the 100 Respondents in MLDO
 Using Slovin’s Formula
 Giving Questionnaires to the Respondents
 Using Likert Scale for determining the rating of the data that have been collected.
Research Instrument
Survey Questionnaires. A questionnaire was used as the main data-gathering instrument
for this study. It was provide with three parts, The Demographic Profile (Part I) of the
respondents, The Necessary Features of Milk Tea Providers (Part II), and The Subtopics
(Part III). The data gathered in the questionnaires will serve as an additional information for
the study.
Statistical Treatment
The interpretation of the survey questionnaire used in this study is the Likert Scale.
By using this, the researchers will identify the rate of respondents’ responses. To
determine the minimum and the maximum length of the 5-point Likert type scale, the
range is calculated by (5 − 1 = 4) then divided by five as it is the greatest value of the
scale (4 ÷ 5 = 0.80). Afterwards, number one which is the least value in the scale was
added in order to identify the maximum of this cell. The length of the cells is determined
below:
 From 1 to 1.80 represents (strongly disagree).
 From 1.81 until 2.60 represents (do not agree).
 From 2.61 until 3.40 represents (neutral).
 From 3:41 until 4:20 represents (agree).
 From 4:21 until 5:00 represents (strongly agree).