VIDEO ADS/CONTENT C

GROUP MEMBERS:

• Apra Gupta
• Omkar Pore
• Sneha Patyane
 PRODUCT
• Our product is 2% Salicylic Acid face serum
• RANGE: 549/-
• QUALITIES:
• Help your skin breathe free of blackheads and whitehead
• This 2% salicylic acid serum is safe to use for anyone with acne, open pores, excess sebum production, blackheads and whiteheads.
•  Keeps your oils in check for that flawless matte look everyone dreams
• FOR WHOM:
• DEMOGRAPHIC:
• Gender: Females & Males
• Age: 15-25 yrs.
• Location: Metropolitan Cities
• PSYCHOGRAPHIC:
• Attitudes: Self conscious
• Personality: Underconfident about their looks and skin
• Interests: Want clear skin and confident about their looks
TARGET MARKET STATEMENT

• Our target market is both males and females aged between 15-25 yrs. who live in metropolitan cities like
Delhi, Mumbai, Pune, Jaipur and like to have a clean skin and are skincare enthusiast.
SALES TRIGERS
• Curiosity –
• We can use curiosity to drive up the sales. We can have sale or discount coupons and not let the customer know
what gift hampers will they win. This can create the curiosity of winning the gift hampers
• Reciprocity –
• We can offer something extra to our customer or give discount and ask them to give reference of their friends or
family members. Also if they liked the product and service then they will also refer the product to some friends by
themselves (word of mouth marketing)
• Social proof –
• We can use the review system as social proof. Also we can post these reviews on the social media. We can print the
reviews in the prospects and show it to customers while selling the product.
BUYER PERSONALITY
• ANALYTICAL PEOPLE:
We have selected Analytical people as our buyers because these buyers are motivated by logic and
information. They are best identified by their tendencies towards perfectionism and attention to detail. We
are giving them information about our product in our video Ad which will help them to analyze the product
and buy.

• DRIVERS:
Drivers are the one who are impatient and they want ads in direct and concise manner. So as our
duration of add is less than 20 seconds, it will be easy to attract such customers.
 VIDEO AD
• TYPE OF VIDEO: Unskippable video ad
• We have selected this ad type because as viewers don’t have the option to skip our ad and will allow us to reach viewers with our entire
message.
• Our goal is viewership and brand awareness for our product and this type ad is the best option for this purpose.
• TIME DURATION: 15 sec
• Unskippable ads are usually of 15-20 sec and keeping the ad within 60 sec has higher engagement rate as compared to the ads with
longer time duration
• PLATFORM: YouTube, Instagram
• YOUTUBE: We have selected this platform as YouTube videos help connect with potential customers by topics, keywords, or
demographics. With the help of YouTube Analytics we can learn about viewers, their demographics and their level of engagement.
• INSTAGRAM: We have selected this platform as our main target segment is youth and they spend a lot of time on Instagram and we can
 reach our next customers with precise targeting and actionable insights.
• DAYS OF POSTING: Tuesday and Thursday
• We have selected these days as view count percentage for Tuesday and Thursday and thus would have higher engagement compared to
other days.
 STORY LINE
• OPENER (1-3 sec): The advertisement will start with the question that mostly everyone with acne prone
skin can relate to “Whether they are tired of hiding their acnes with makeup and filters?”
• PROBLEM (3-6 sec): This time frame will focus on and talk about the problems that our target segment
faces like acnes, open pores, blackheads.
• SOLUTION (6-12 sec): This time frame will provide the solution for the problems discussed above. It will
talk about the solution i.e., our product 2% Salicylic Acid Serum and its desired results. This segment will
also show two women with their clear and flawless skin.
• CALL TO ACTION (12-15 sec): This is the final time frame of the advertisement and focus on the CTA,
the next step we want our audience to take. We will link our CTA directly to our website, so that the potential
customer can go to our website and buy the products.
ADVERTISEMENT
THANK YOU!